Since there are already posts available with detailed and long recaps of what happened at the conference, I thought I could add more value by focusing on just four key takeaways from the conversations, and knowledge shared during the event. To access the slides and detailed blog posts, I have made a list at the bottom of this post.
[View the story “Four Key Takeaways from CASE’s Social Media & Community Conference” on Storify]
Four Key Takeaways from CASE’s Social Media & Community Conference
Held on April 17-19, 2013 in Boston, more than 150 higher education professionals gathered in Cambridge, MA to discuss all things higher ed & social media related.
Storified by The Digital Campus· Thu, Apr 25 2013 15:21:47
The Charles. And spring. And daffodils. <3 #casesmc #spring #boston @ Hyatt Regency Cambridge,… instagram.com/p/YQSst7C9NF/Kristina Doyle
The conference was well organized, efficiently managed, and the sessions informative, useful, and on target. There were many great sessions, excellent case studies, a good level of sharing among participants through Twitter. Since there are already posts available with detailed and long recaps of what happened at the conference, I thought I could add more value by focusing on just four key takeaways from the conversations, and knowledge shared during the event. To access the slides and detailed blog posts, I have made a list at the bottom of this post.
Key takeaways
1. Content is STILL King
It all starts and ends with creating awesome content for #socialmedia #seo @patrickjpowers #casesmcSahar N. Pitts
Awesome content spreads. Create awesome content. @patrickjpowers #casesmcGethin Jones
2. It’s time to get serious about numbers
Great tip: keep a doc with your Google Analytics tracking codes handy and tag all of your links. #casesmc @mikepetroffMallory Wood
One thing I’m taking away early from #casesmc: I’ve got to rework a ton of our analytics to implement great things I’m learning.Brock Parker
3. Start collaborating & sharing more
Share your reporting across the institution. Have other offices and departments add their own analytics. #casesmcCarl Lew
An open line of communication between you & your Development office is necessary. it shows that what we do is $valuable. #linkedin #casesmcLindsay Magoon
4. Identify and leverage best tools
@linkedinjohn "It’s not uncommon we have more up to date data on your alumni than you do." #casesmcKeith Hannon
Must have resource: best tools for managing social media campaigns. from @ShellyKramer bit.ly/12HZFDI #casesmcChris Syme
Got my copy of mstoner’s #socialworks! #highered #hesm #casesmc instagram.com/p/YV9jgdurFt/Jonathan Gabriel
Useful links
Conference slides by session (CASE)
Blog Recaps by MStoner’s crew onEDUniverse.org
CASE’s own Storify about CASE SMC13
MeetContent for Content Strategy and Planning
Voice&Tone for improving your content
