The Digital Campus

The Digital Campus

Four Key Takeaways from CASE’s Social Media & Community Conference

Since there are already posts available with detailed and long recaps of what happened at the conference, I thought I could add more value by focusing on just four key takeaways from the conversations, and knowledge shared during the event. To access the slides and detailed blog posts, I have made a list at the bottom of this post.

[View the story “Four Key Takeaways from CASE’s Social Media & Community Conference” on Storify]

Four Key Takeaways from CASE’s Social Media & Community Conference

Held on April 17-19, 2013 in Boston, more than 150 higher education professionals gathered in Cambridge, MA to discuss all things higher ed & social media related.

Storified by The Digital Campus· Thu, Apr 25 2013 15:21:47

The Charles. And spring. And daffodils. <3 #casesmc #spring #boston @ Hyatt Regency Cambridge,… instagram.com/p/YQSst7C9NF/Kristina Doyle
The conference was well organized, efficiently managed, and the sessions informative, useful, and on target. There were many great sessions, excellent case studies, a good level of sharing among participants through Twitter. Since there are already posts available with detailed and long recaps of what happened at the conference, I thought I could add more value by focusing on just four key takeaways from the conversations, and knowledge shared during the event.  To access the slides and detailed blog posts, I have made a list at the bottom of this post. 

Key takeaways

1.  Content is STILL King
It all starts and ends with creating awesome content for #socialmedia #seo @patrickjpowers #casesmcSahar N. Pitts
Awesome content spreads. Create awesome content. @patrickjpowers #casesmcGethin Jones
2. It’s time to get serious about numbers
Great tip: keep a doc with your Google Analytics tracking codes handy and tag all of your links. #casesmc @mikepetroffMallory Wood
One thing I’m taking away early from #casesmc: I’ve got to rework a ton of our analytics to implement great things I’m learning.Brock Parker
3. Start collaborating & sharing more
Share your reporting across the institution. Have other offices and departments add their own analytics. #casesmcCarl Lew
An open line of communication between you & your Development office is necessary. it shows that what we do is $valuable. #linkedin #casesmcLindsay Magoon
4. Identify and leverage best tools
@linkedinjohn "It’s not uncommon we have more up to date data on your alumni than you do." #casesmcKeith Hannon
Must have resource: best tools for managing social media campaigns. from @ShellyKramer bit.ly/12HZFDI #casesmcChris Syme
Got my copy of mstoner’s #socialworks! #highered #hesm #casesmc instagram.com/p/YV9jgdurFt/Jonathan Gabriel

Useful links

Conference slides by session (CASE)

Blog Recaps by MStoner’s crew onEDUniverse.org
MeetContent for Content Strategy and Planning
Voice&Tone for improving your content

Author: Florencia Prada

Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive in Silicon Valley.