The Digital Campus

The Digital Campus

Building Relationships with the Press through Twitter

Molly McElroy is a Social Sciences writer at the University of Washington. On September 1, Molly will be sharing her experience using Twitter to reach out to the press.  Follow Molly on Twitter @mwmcelroy

Hi everyone,

In this webinar I will discuss how to use Twitter to build press relationships.

I will start with a quick overview of our news office’s (@uwnews) presence on Twitter and how I use Twitter in my professional life. Then the rest of the talk will cover specific examples of how I and other press officers use Twitter to communicate with reporters, such as by sharing news releases and news coverage and identifying experts for stories. I will end with some of my favorite professional development resources that I’ve found through Twitter.

Molly McElroy

Author: Florencia Prada

Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive in Silicon Valley.

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