The Digital Campus

The Digital Campus

September 30, 2015
by Michael Simonett
Comments Off on Mint, mint, mint: New Corporate Design for the University of Basel

Mint, mint, mint: New Corporate Design for the University of Basel

Earlier this year, just in time for the spring semester 2015, the University of Basel launched its redesigned website. But that was not all: With it came a complete rebranding. We talked to Matthias Geering, Head of Communications & Marketing, … Continue reading

July 23, 2015
by Michael Simonett
Comments Off on Seven Instagram Tips to Strengthen Your Brand

Seven Instagram Tips to Strengthen Your Brand

Instagram epitomizes the increasing importance of visual posts in social networking. Images draw people in like nothing else. The audience engagement rate on Instagram, for example, is much higher than on Facebook or Twitter. Given this, Instagram can be a … Continue reading

October 3, 2014
by Michael Simonett
Comments Off on Digital Campus Study Tour – Day 4

Digital Campus Study Tour – Day 4

By Andrea Schweizer, Deputy Head of Communications, Berner Fachhochschule BFH Day 4 took us back to UC Berkeley. At Berkeley’s Graduate School of Journalism Vicki Hammarstedt and Shaleece Haas awaited us for the Video storytelling workshop. It was a day … Continue reading