The Digital Campus

The Digital Campus

September 17, 2014
by Florencia Prada
Comments Off on A Very Useful Facebook Update

A Very Useful Facebook Update

Small things make all the difference, right? This week I was gladly surprised by a seemingly innocuous Facebook improvement that gives company page managers more control on how they use Facebook.

June 24, 2014
by Florencia Prada
Comments Off on Why Universities Need to Be Run Like Startups

Why Universities Need to Be Run Like Startups

It’s a well documented fact that higher education is being disrupted by new technologies, new players, and changing economic and social context. Consider the following: Student debt is at an all time high in the U.S. and that ⅔ of students … Continue reading

June 5, 2014
by Florencia Prada
Comments Off on Email Newsletter- The Workhorse of University Communications

Email Newsletter- The Workhorse of University Communications

Our friend Georgy Cohen, from MeetContent.com, wrote an excellent post on best practices for email newsletters that we could all benefit from. Regardless of apocalyptic forecasts that announce the death of email, it is still how many of us spend … Continue reading

April 18, 2014
by Florencia Prada
Comments Off on Alumni Relations: Build Your Network Before you Need It

Alumni Relations: Build Your Network Before you Need It

Alumni relations is starting to become a more important area of effort for many Swiss universities. While many of us will agree that most Swiss people don’t feel a particular affinity to their alma mater as their American counterparts, many … Continue reading