The Digital Campus

The Digital Campus

Author Archives: Florencia Prada


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A Farewell

Looking back on our first meeting in Bern in May of 2011, I was full of trepidation and concern typical of any large event. Could we really add value? Will they fall asleep during my presentation? Will the room be large enough for everybody?

And while not everything went perfectly, the support and encouragement Megan, Julia, and I received from you filled us with energy and the desire to do everything possible to help you and serve you better.

It’s been four years since that first meeting in Bern and I am incredibly proud of what you have accomplished and also immensely grateful for your support and friendship. Continue Reading →


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Understanding your Audience

Businessman Looking up at Camera and Standing Outdoors Surrounded by a Large Group of Business PeopleAt the recent CASE Conference in Miami, Stanford’s Alumni Association shared their behavioral segmentation approach, what they call the “Relationship Model,” which allows them to communicate with their alumni in more effective and relevant ways.

The objective of the model was to identify how alumni interacted with the university and trying to understand shifts between groups and how to increase impact with relevant communication.

Instead of trying to migrate all alumni towards a higher engagement level, the point of the model is to better understand Stanford alumni and serve them better.  Continue Reading →


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50 Creative Ways Colleges Are Recruiting Students Today

Originally published on http://collegestats.org/

For decades, schools have made college recruiting an art. From slick marketing packages to the ultimate campus visit, there are seemingly endless ways to entice new students to enroll. But these days, admissions staff are armed with a whole new set of tricks, thanks to technology developments, social media, and good old-fashioned ingenuity.

  1. Rating systems:

    More schools are tracking data on prospective students, developing rating systems and devoting more or less time to each student based on the likelihood that they would enroll. Continue Reading →


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New Tool Alert: FanPage Karma

We keep an eye on the latest tools and platforms. Read about the most recent one we’ve tried.

Fanpage Karma thumbnailI am pretty sure that a tool that has “shitstorm” alert is going to be all the rage with you all in Switzerland!

In all seriousness, Fanpagekarma is an amazingly generous tool that gives you a ton of information about your posting patterns, reach, and your audience but that also lets you track other facebook pages! Continue Reading →


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Connecting in Lausanne

We had a fantastic turn out at the University of Lausanne for our biannual gathering. A total of 70 professionals from across Switzerland, Lichtenstein, and even France joined us on November 11, 2014.

A special shout out goes out to our hosts at the University of Lausanne who did an outstanding job setting us up at an excellent venue and keeping us alert with coffee, pastries, and a lovely risotto for lunch.

We hope that the setting helped you make new connections, both with people and ideas.

Find below the presentations and other resources shared that day for your reference.

Photos from the event





Patrick Power’s presentation on trends in the US (recorded a few days after at a similar event):

MStoner’s Social Media Report Template.

 

 


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Digital Campus Study Tour – Day 5

By Philipp Funk, online-manager at the school for health professions, at the Zurich University of Applied Sciences ZHAW.

The day starts early at 8 am at the swissnex office with a hands-on-workshop entitled “Writing Short.”

David Harris writing shortThe workshop is held by David Harris, a former physicist, communication officer at Stanford University, writer for magazines such as Wired and now student of fine arts and freelance communication consultant. He seems to be a very interesting and competent person. I like his Australian accent. Continue Reading →