June 24, 2015
by Florencia Prada
Comments Off on A Farewell
Looking back on our first meeting in Bern in May of 2011, I was full of trepidation and concern typical of any large event. Could we really add value? Will they fall asleep during my presentation? Will the room be … Continue reading
May 21, 2015
by Florencia Prada
Comments Off on Understanding your Audience
At the recent CASE Conference in Miami, Stanford’s Alumni Association shared their behavioral segmentation approach, what they call the “Relationship Model,” which allows them to communicate with their alumni in more effective and relevant ways. The objective of the model was … Continue reading
May 1, 2015
by Florencia Prada
Comments Off on CASE Social Media Community Conference Highlights
Attending CASE’s Annual Conference is always a great way to find out the latest practices in social media. Find below some key highlights from the 3-day conference. We will be sharing more insights and specific case studies or examples in … Continue reading
April 8, 2015
by Florencia Prada
Comments Off on 50 Creative Ways Colleges Are Recruiting Students Today
Originally published on http://collegestats.org/ For decades, schools have made college recruiting an art. From slick marketing packages to the ultimate campus visit, there are seemingly endless ways to entice new students to enroll. But these days, admissions staff are armed with … Continue reading
February 5, 2015
by Florencia Prada
Comments Off on New Tool Alert: FanPage Karma
We keep an eye on the latest tools and platforms. Read about the most recent one we’ve tried. I am pretty sure that a tool that has “shitstorm” alert is going to be all the rage with you all in … Continue reading
January 22, 2015
by Florencia Prada
Comments Off on We Take it Back: This is Best Holiday Card Ever
A shout of to the University of Lausanne for the most creative and fun holiday card—crowdsourced from their instagram fans!
January 15, 2015
by Florencia Prada
Comments Off on Top 10 2014 Holiday Cards
Here’s a list of our favorite holiday messages of 2014. Vote for your favorite or add one you think should be on the list. Top 10 Holiday Cards View more lists from swissnex San Francisco
December 18, 2014
by Florencia Prada
Comments Off on Digital Campus Study Tour 2014 – Video Recap
November 20, 2014
by Florencia Prada
Comments Off on Connecting in Lausanne
We had a fantastic turn out at the University of Lausanne for our biannual gathering. A total of 70 professionals from across Switzerland, Lichtenstein, and even France joined us on November 11, 2014. A special shout out goes out to … Continue reading
October 7, 2014
by Florencia Prada
Comments Off on Digital Campus Study Tour – Day 5
By Philipp Funk, online-manager at the school for health professions, at the Zurich University of Applied Sciences ZHAW. The day starts early at 8 am at the swissnex office with a hands-on-workshop entitled “Writing Short.” The workshop is held by David … Continue reading