The Digital Campus

The Digital Campus

72% of Online Adults are Social Networking Site Users

Have you ever wondered whether you are investing your resources wisely when it comes to choosing the right social media platforms? In this post we explore some trending data from The Pew Research Center and Comscore’s Data Mine with specific information about Swiss users.

The Pew Research Center’s Internet & American Life Project has been studying online adults’ social networking site use since 2005, and has seen substantial growth since then.

Pew Internet Research Graph

More older internet users

Although younger adults continue to be the most likely social media users, the growth among older internet users in recent years is the most interesting highlight. Those ages 65 and older have roughly tripled their presence on social networking sites in the last four years—from 13% in the spring of 2009 to 43% now.

Twitter users have more than doubled

The percentage of internet users who are on Twitter has more than doubled since November 2010, currently standing at 18%. Internet users ages 18-29 are the most likely to use Twitter—30% of them now do so.

Find out more about this report.

What’s happening in Switzerland?

Comscore Data Mine shared some interesting figures In July 2013 about the most visited sites in Switzerland. By the way, you can sign up to get their Comscore research delivered to your inbox.

Comscore graph CH most visited sites

Google leads

A ranking of the top 20 properties shows that Google was the leading web destination with 4.7 million unique visitors during the month and Microsoft came in second place with 3.6 million users in Switzerland.

Although Google has many properties and you were probably pretty sure that YouTube gets plenty of traffic, it’s good to see the numbers back that assumption up. The big question is what kind of engagement does Google+ have among Swiss users?

Facebook is still a safe bet

With an audience of 3.2 million in May 2013, Facebook reached 64 percent of the Swiss online population and had the highest engagement. Internet users in Switzerland spent an average of 176 minutes per visitor on Facebook, 174 minutes on Google and just over an hour on Yahoo! that month.

The above is important information to consider as you develop your presence in social media and if you are faced with making a selection of where to invest your time and resources. Know other ways to get data insights about the use of social media in Switzerland? Please share below!

Author: Florencia Prada

Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive in Silicon Valley.