Webinars are held via Zoom, take place around 4pm Swiss time and last 60 minutes. An invitation for the webinars will be sent to you a few weeks before it is scheduled. Email us if you are missing an invitation.
In order to participate in these sessions, you need a computer with speakers, an internet connection, and meeting information to log in. Compatible with Windows, Mac, Linux, Unix, and Solaris. You can also download webex on your iphone and other devices. To learn more about how to join a meeting, watch this quick video (choose join from email).
There is no cost associated with joining a webinar, but it is only open to Digital Campus members. Check the latest program update in your inbox for more information about how to participate.
|April 19, 2017 at 4pm Swiss time||The essentials of a successful inbound marketing strategy
with Philippe Taza
In this webinar, Philippe Taza, founder of Higher Education Marketing talks persona construction, analytics monitoring, SEO optimization and other related topics to ensure your next inbound campaign brings you the results you want.
|February 14, 2017 at 4pm Swiss time|| Mythbusting Websiteswith Michael Stoner
Research shows significant disconnect between what prospective teens value when they visit your .edu and what higher education marketing and enrollment professionals believe they value. Based on 2016 research conducted by mStoner, Inc. and Chegg, the resulting presentation explores where their perspectives converge — and where they differ — and how marketers can leverage this knowledge.
|June 16, 2016 at 4pm Swiss time||Writing for the Web in the Age of Social Media
with David Harris
From sound bites to 140-character limits, communications work now often depends on concise writing. In this webinar, we’ll examine principles and techniques of writing short with David Harris.
|May 3, 2016 at 4pm Swiss time||Faculty Experts
with Fran Zablocki
Faculty expertise and visibility drive the academic reputation of education institutions. Proper collection, curation, and promotion of faculty information can help improve that reputation and benefit enrollment and public relations efforts.
Faculty are publishing, speaking, recording videos, winning awards, and appearing on television, radio, and panels. Staff in marketing, public relations, and individual departments are tasked with coordinating efforts to promote faculty and their academic programs to media professionals and prospective students. Both faculty and staff should work together to improve the way faculty information is gathered, presented, and promoted via institutional websites. mStoner Strategist Fran Zablocki will discuss best practices for using faculty expertise as a critical content pool to raise the prominence of your institution.
What you’ll learn:
Please note that this webinar is only accessible for Digital Campus members.
|March 17, 2016 at 3pm Swiss time|| Academic Program Pages
Less is more; the visuals are the narrative; and the moment is what matters most. Join Senior Creative Director Ben Bilow and User Experience and Visual Designer Abby McLean from mStoner as they discuss the research and rationale behind their work on Columbia College Chicago’s academic program finder, program pages, and faculty highlight collection.
What you’ll learn:
|February 2, 2016 at 4pm Swiss time||
Helping researchers understand the power of storytelling for science communication
with Liz Neeley
University press officers are tasked with helping their faculty connect with journalists and members of the public. In addition to budgeting very little time to dedicate to these efforts, many researchers approach them with significant misunderstandings of how to best achieve their goals. Personal stories, anecdotes, and emotions are some of the most powerful ways to connect to people, and yet some of the least appealing tactics for many scientists.
In this webinar, Liz Neeley will discuss science storytelling, using a combination of empirical data and years of experience coaching scientists for interviews and stage performance.
This session will focus on how press officers can educate and empower their researchers to use storytelling as an ethical, effective component of their science communication efforts.
|October 13, 2015 at 4pm Swiss time||Digital Storytelling: Why it works and how to get started
People are wired for stories, and digital media allow us to bring life to those stories through words, images, sounds, and moving pictures.
This webinar will explore the six elements of a digital story and consider pace-setting examples drawn from news media, colleges and universities. If you’re looking for ways to become a better storyteller and extend the reach and impact of communications that you already produce, don’t miss it!
|January 22, 2015||Content Strategy for Program, Major and Degree Pages
with Doug Gapinski
Doug from mStoner will share how to create better user experience for prospective students as they visit majors, degree and program pages.
|March 10, 2015||Tap Into the Power of Your Brand
with Deb Maue
Unless you just opened your doors, you already have a brand. The key is understanding what it is and knowing how to evolve it.This webinar will give marketing professionals a practical approach to understanding the strengths, weaknesses, and opportunities of their current brand, and a roadmap for leveraging the current brand to create an authentic, and aspirational brand that inspires internal and external audiences alike.
|June 16, 2015, 4pm Swiss time||Information Architecture: The Journey, The Destination, and the Return Trip”
With Fran Zablocki
You will gain a comprehensive understanding of information architecture best practices in higher education. We will answer questions that cover a range of topics, including user behavior, labeling, user experience, training, governance, top-down IA, bottom-up IA, and staff and professional development.
|September 17, 2015||#FollowTheLeader: Lessons in Social Media Success from HigherEd CEOs
with Dan Zaiontz
Once upon a time, college and university presidents distrusted social media. But no more. Presidents are using social media to amplify their voices and to engage with constituents by sharing their ideas with leading journalists on Twitter, gaining followers among students and parents on Facebook, and posting selfies with influential alumni on Instagram.
In a groundbreaking book, media relations and PR pro Dan Zaiontz provides insights and tips for leaders in higher ed who want to adopt social media — or learn how to use it more effectively.
Through research and interviews with 22 leaders of Canadian and American colleges and universities, Zaiontz learned what strategies and tactics leaders found most effective — and which to avoid to mitigate risk. Filled with insights, anecdotes, and profiles of leaders who have successfully used social media in their roles as college and university presidents, this book offers sound advice to novices and experts alike — and for those who advise them.
|February 11, 2014||Best Practices for Social Media Planning & Publishing
Georgy Cohen from Meetcontent.com will share how others have mastered the art of planning content for social media.
|March 27, 2014||Generating Content Ideas with Web Analytics with Rick Allen
Coming up with new content topics is tough. After years of blogging or writing articles, it’s easy to feel as though you’ve written all there is to write about. Wouldn’t it be nice if our readers told us what they’d like to read? Well, actually they do. This webinar will discuss in detail a number of ways web analytics can help you discover what content topics your readers care about.
|May 15, 2014||OH (overheard) in Higher Ed: Six Things that Drive you Mad
If you are a marketing and communications professional, you probably think about “doing more and more with less and less” every week. And, one of your daily concerns might come from working with a large and vocal committee to make decisions about a critical project with a tight deadline.Talking through each of the six things that probably bug you every week, mStoner Senior Strategist Susan T. Evans will share tips, ideas, and advice for making your way around the barriers to excellent marketing and communications work on your campus. Join us as we discuss ways to cope and succeed!
|June 26, 2014||Social Media Campaign Basics
Prospective students are often willing to shift their social media use to a platform that suits them best. And to capture their attention, colleges and universities best be willing to shift with them.In this webinar, we’ll tackle the key components of successful social media effort, specifically looking at Fordham University’s recent #Fordham4Me campaign. This campaign specifically targeted admitted students, aimed at influencing yield. And it relied less on the social stalwarts Facebook and Twitter, and more on the popular programs Instagram and Tumblr.
|August 26, 2014||Introducing User Experience Mapping
With Voltaire Santos Miran, Co-Founder and CEO of MStoner Inc.
Experience maps — graphical representations of the interactions an individual may have with a product or service — are invaluable tools in visitor-centered web design. Experience mapping can lead to numerous insights by illustrating what audiences think, feel, and do at various stages in a process.
The utility of an experience map stretches beyond web design. By revealing existing gaps and potential opportunities in the overall user experience, these maps can educate stakeholders and drive positive changes and improvements across an entire engagement lifecycle.
This webinar discusses:
* The principles behind experience mapping, as well as various techniques for collecting necessary data and information.
* An array of tools for illustrating experience maps.
* Approaches for using experience maps in your projects to ensure a positive user experience.
|October 14, 2014||Visual Storytelling for Social Media
With Sarah Eva Monroe
High school seniors are often willing to shift their social media use to a platform that suits them best. And to capture their attention, colleges and universities best be willing to shift with them.This webinar will look at the latest trend in social media — visual storytelling — and the platforms that make this possible. We all know that a “picture is worth a thousand words”, but there’s a huge difference between a photo that looks “nice” and one that will effectively engage your audiences and bring them back for more.Even with minimal resources, you can create visuals for your institution that tell a story, allowing you to communicate your message across various mediums and channels. Sarah Eva Monroe, Senior Creative Director at mStoner Inc, will show you how to apply best practices for using visuals on social media and explain how to develop unique tactics to leverage photos and video across your campaigns.
|February 27, 2013||What is Transmedia? Transmedia is a form and practice that consists of playing with forms and content, media, stories, narratives, and technology.|
|March 13, 2013||Planning for Homepage Content with Georgy Cohen from MeetContent.com.|
|April 24, 2013||Competitive Content Analysis with Rick Allen from MeetContent.com.|
|May 22, 2013||SEO & Social Media with Patrick Powers
|June 26, 2013||Hootsuite introduction
(no slides or recording available)
|September 4, 2013||Social Media Metrics|
|October 10, 2013||Small Team? Small Project? Big Success!|
|December 3, 2013||Connect your own dots: social media integration as a best practice for marketing and communications|
Webinars from 2011-2012
|June 8, 2011||David Harris will share his experience with social media and lessons learned from his days as Editor in Chief of Symmetry Magazine, and as Deputy Communications Director at Stanford’s Linear Accelerator (SLAC). Find out more about David on his blog.
|June 30, 2011||University of Texas, Austin’s Nyleva Corley, Web and Social Media Manager, and Chris Latham, Web Designer for University Operations, will share their experience using social media for crisis communication based on the Sept 28, 2010 shooting at UTexas at Austin.
|August 18, 2011||Twitter 101: Learn the fundamentals of Twitter, how to set up your account, design your profile page, build lists, start listening and building relationships.
|September 1, 2011||Building relationships the press through Twitter – Molly McElroy, University of Washington.
|September 14, 2011||A conversation with Claudio Crivelli from IMD.
|October 18, 2011||Wikipedia strategies with Pete Forsyth
|December 12, 2011||Georgy Cohen, former Tufts University web editor shares insights about how to create a community through social media.
|February 29, 2012||LinkedIn 101 with Florencia Prada, swissnex San Francisco
|August 21, 2012||Facebook campaigns with Olivier Schwarz, eBusiness Manager at Victorinox Swiss Army Watch.
|October 10, 2012||LinkedIn for Educational Bodies with Dana Fengler and Seraina Vogel from LinkedIn Europe