Imagine the following situation: a prospective student, let’s call her Eva Excitement, is in the midst of deciding which university to go to.
Your university is one of her top choices and she is browsing through your website to find the information she needs: Will she be able to study a semester abroad? Are you offering any advice on housing? When is the admission deadline? What does she need to hand in along with her application?
In an ideal world, your website would perfectly suit Eva’s needs, she would find all the information, and get even more excited about her studies. Of course, in the end she would decide to pick your university because her experience on your website strengthened her beliefs that you are the perfect fit.
But what if not? Well you are in luck, user experience mapping might be just what you need to make Eva choose your school. Continue Reading →