The Digital Campus

The Digital Campus


Digital Campus Study Tour – Day 3

Facebook HQ

By Irène Brunner, Online Manager at the Zurich University of Applied Sciences, School of Engineering (@ladycomanche)

Today was the day with the big names: LinkedIn and Facebook! And a not as well known but good, established startup called Gigya. Continue Reading →


Building our Community: One Meeting at a Time

As we all know, communicating online is a fantastic way to keep in touch but no technology will ever replace meeting face to face. On May 16, we met in Zurich to exchange information, challenges, and ideas with other program participants. It was an intense but very productive day, and the perfect opportunity to say hi to familiar faces but also many new ones.

We thank everyone who made the trek out to Zurich and to SWISS for hosting us. In the interest of all program participants, we wanted to share some of the highlights of the meeting as well as the presentations shared that day.

Highlights

Panel discussion with Berner Fachhochschule, EPFL, and University of St.Gallen. I envisioned this panel as a simple discussion, if not a conversation amongst friends, about what works and does not work at each of these schools. I purposely selected three schools that were different in size, budgets, focus, and location to show examples that participants could relate to. The three panelists shared their impressions and even personal experience about managing social media at their institutions. The resulting conclusion: there is not ONE way to implement and run social media. As Andrea Schweizer from BFH advised: “Just do it”.

Upon reflection, I realized that holding such a panel would have been impossible 12 months ago when we first met in Bern, Switzerland. This shows that our community has evolved and matured, seeing each other more as collaborators rather than competitors. Thanks to Andrea Schweizer (BFH), Markus Zinsmaier (HSG), and Michael Mitchell (EPFL) for being so open and generous with their experience.

A video of the panel below. The recording starts 5minutes into the discussion but still captures most of the exchange.

Social Media @ SWISS Air Lines. Christian Lüdi, Chief Learning Officer for SWISS Air Lines, shared his experience managing social media for the airline. What mostly resonated with us was how intense the listening component is. There’s a phrase that still echoes in my head: “Respond to your true fans not slobs.” So often we hear that we need to respond and acknowledge every single comment. However, Christian showed through SWISS’s experience handling the transition to a new logo, that as in the offline world, a lot of people just complain for the sake of it and given the known constraints of time it is imperative that the true fans are not neglected. Responses to difficult people often take a long time to be crafted. Make sure they count. For more, see his presentation below:

XING for Universities. We were really pleased to have Robert Beer, XING’s Country Manager for Switzerland and Austria, present the network and all of its possibilities. We learned a couple of new things. For example, XING is the primary business network for 4 out of 5 Swiss professionals. Check out Slide 17 for an interesting infographic on how XING can generate value for students and how universities can benefit from it.

Concurrent sessions. We held three concurrent sessions in the morning and repeated two of them in the afternoon. The idea was to allow participants to benefit from as many sessions as possible. The sessions focused on the core issues of making the case for social media, monitoring and reporting, as well as content strategy. Find below the presentations for the three sessions. We thank our speakers Kelly Hungerford from Paperli, Ferdinand Kobelt and David Schaefer from SOMEXCLOUD, and Mike Schwede for sharing their knowledge and expertise with us.
1. Making the case for social media in your institution

2. Monitoring and Reporting

3. Content Strategy with Paper.li

Google Switzerland. Last but not least, Michel Benard from Google CH told us briefly how Google works with universities in Switzerland. Did you know that Google Switzerland is the largest engineering office that Google has outside of the U.S.? It has more than 700 employees from over 70 countries. As most tech companies today, Google is keen on finding the best talents and is very active in Switzerland finding and recruiting graduates from top technical universities. Details about research and scholarships opportunities in the presentation below.

In the next few weeks, look out for posts with more information about the meeting, including your feedback, and what’s next with the program.


7 Ways to Bring Your Community into the Content Creation Process

This post was authored by GEORGY COHEN and originally published in January 2012 by the Content Marketing Institute (CMI.) It serves as a good follow up to our Dec 2011 webinar. We recently rerecorded the webinar.

Content is a critical interface between ourselves and our community. It helps us achieve organizational objectives, reinforce our brand, and communicate key messages.

We, as community managers and content marketers, are well-positioned to create relevant, useful, and interesting content that serves both our audience’s needs and our goals. We live and breathe those goals, and we know our brand identity almost as well as we know ourselves.

But just because we can do it all on our own, does that mean we should? The truth is, our brand belongs to our community as much as it belongs to us, if not more so. That identity is not a decree that gets passed down; it is shared and, more to the point, it is co-created. While we shape and communicate it, they are out there living it.

It’s tempting to approach community management like we are conducting an orchestra. We want to lead a performance of everyone playing the same song in tune. But I think of it more like the scene from “Big,” where Tom Hanks’ character is playing “Heart and Soul” on the giant keyboard with the CEO of MacMillan Toys. In truth, we are writing and playing the song together.

Simply put, if our brand is a story, our community members are the co-authors. Their investment in our brand is a potent commodity to tap into. Finding ways to leverage that investment is powerful — the authenticity of their external perspective can bring tremendous value to our content marketing efforts. To that end, here are a few ways to integrate our community members into the content creation process.

1. Let their expertise take center stage

Whether it’s through the contact form on our website, an old fashioned phone call, or a query via Twitter or Facebook, we may spend a good part of our day answering questions from customers, prospects, and other interested parties. While we are perfectly able to answer their questions, there are likely experts within our community who are just as qualified to address issues and share their experiences. Queries present a great opportunity to highlight their expertise.

Use your social media channels to solicit responses to a query you feel others may be able to answer. Be sure to share those responses (just the accurate ones, of course) with the original requestor; you can also collect them into a knowledge base of questions and answers powered by your community.

Highlight their responses on your website, give credit where credit is due, and make this type of crowd-sourcing a regularly scheduled item in your editorial calendar in order to keep the knowledge base growing and up-to-date. After all, customer service is often the best marketing.

2. Activate your community in real time

The value of real-time content can be short-term, but high-yield. When a window of opportunity presents itself — say, due to a breaking news item or a special event —relevant content has tremendous potential to be viewed (and appreciated) by a large audience. Once that window closes, however, the content’s value and potential drops sharply. It’s a tricky proposition that requires being in the right place at the right time, ready to turn around and execute on short notice.

The same goes for soliciting content from your community. Activating your community members in real-time will help you see their true colors. Here are some options you can explore:

  • If there are current events with relevance to your organization, ask people to weigh in while they’re still hot topics of conversation.
  • Repost customer questions, and let others respond with their answers.
  • Share reporter queries with your audience and encourage them to post their take.
  • Use both online and offline channels to encourage event attendees to post pictures of themselves (preferably holding something with the company logo with a big smile) or share feedback on the day’s activities.
  • Got a deadline you want people to hit? Get your community to spread the word for you.

Also, pay attention to what is happening in the world at large. Anything from a particularly striking sunset in your city to Thanksgiving dinner to an awards telecast can spark a conversation and content creation around your brand. Tools such as Storify — which allows you to curate bits of content from various online sources and stitch them together into a narrative — can help tie all of the responses together.

3. Leverage the power of the hashtag

Whether it’s on Twitter or emerging channels like Instagram, hashtags are the topical threads that bind people and conversations on the web. By spurring conversation around a popular hashtag — whether it’s related to an event, a product launch, or just a brand theme — you can not only get your community talking about you, but you can trace and organize that conversation.

Using social conversation tools like Storify or Cover it Liveyou can capture tweets from a selected hashtag and embed the collection on a webpage, blog post, or online article. A Twitter widget can simply scroll a raw feed of all tweets with the chosen hashtag (though be aware of the attendant risks of publicizing a feed you can’t edit). Alternately, you can simply mine the hashtag thread for interesting tweets that you can retweet, highlight as testimonials on your website, or use to inspire blog posts.

4. Curate and celebrate

Psychologist Carl Rogers once said, “Man’s inability to communicate is a result of his failure to listen effectively.” Listening to our community members is integral to communicating in a way that will resonate with them. By listening, we can monitor our brand and find our fans (and foes); but, more to the point, it also helps us discover a trove of content and conversation. Turns out, the community is already talking and creating content about us, so why not use it to your advantage?

Tracking terms or hashtags on Twitter, finding blogs that mention certain keywords via Google, and subscribing to tags on Flickr and YouTube are just a few of the ways you can listen to the community chatter. Then, you can curate the resultant tweets, blog posts, photos, and videos to create a community-authored reflection of your brand. Don’t be afraid to celebrate content that isn’t your own. In the end, it doesn’t matter who created it; it just matters how well it tells your story.

5. Reach out and ask them to contribute

Along the same lines as the earlier point about letting your community members be the experts,sometimes getting your community involved in content creation is as simple as asking the right questions. Use your social platforms, newsletters, and other touch points to solicit responses to queries. You want your audience members to be interested in you, so it’s only fair to show some interest in them.

The questions you ask could be about your product or organization, for example, “What should we do better in the new year?” or, “What’s the most interesting way in which you’ve used our product?” Butyou can also use this as an opportunity to get to know your community members, and let them get to know each other, by asking questions that will be interesting to them, such as, “What are your new year’s resolutions?” or “How do you beat the winter blues?” or “What’s your favorite vacation getaway?” These are easy, straightforward topics people like to talk about and for which pretty much everyone has an answer.

6. Get a little chatty

In an e-commerce context, live chat functionality has been shown to lead to increased conversions and time on-site. In a content marketing context, live chat can help make our websites more dynamic, draw visitors who may not regularly go to our sites, and give our audiences the opportunity to shape our content with their questions and to feel heard. A live chat is great content both during the chat and as an archive after the fact. Also, topics that come up during a live chat may inform future content.

Rather than just publishing a Q&A interview or a two-minute video with a subject matter expert or notable individual, schedule and promote a live chat with them. One of my favorite services that deserves more ink than it gets is Cover it Live. As mentioned before, it not only can help you curate social conversation, but also allows you to host and moderate live web chats that you can embed on your website.

7. Add the sound of music

Music is the soundtrack to our lives, so make it the soundtrack for your content, as well. Social music services such as Spotify, Grooveshark, and Turntable.fm have become popular spaces for audiophiles to build networks around musical tastes. Spotify and Grooveshark are centered on the creation and sharing of playlists, while Turntable.fm combines a chatroom with collaborative DJ function.

Find relevant themes — they could be related to travel, holidays, exercise, geography, current events, you name it — and use your social platforms to ask people to suggest songs they think would fit. Create those playlists via Spotify or Grooveshark then share the links. On Turntable.fm, you can create your own room and encourage your community members to join and play songs around a chosen theme.

What other ideas do you have for integrating your community into your content creation efforts?

Image Credit: Marcin Wichary (flickr creative commons)


The Story of 14 Intrepid Swiss University Communicators

This is the story of 14 Swiss communicators taking on Silicon Valley led by swissnex San Francisco. Below are the impressions, thoughts, & moments from the 5 days of total social media immersion!

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    ZRH – SFO
    Sat, Mar 17 2012 20:00:00
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    I’m at SFO AirTrain Station – Garage G & BART (San Francisco, CA) 4sq.com/y4IIXw
    Sat, Mar 17 2012 21:27:08
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    #springstudytour participants are arriving and already exploring the city. Welcome everyone!!! Stay dry & see you all tomorrow. Can’t wait!
    Sat, Mar 17 2012 23:34:20
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    First night in SF, I’m looking forward to meet all the participants from the #springstudytour http://pic.twitter.com/fEo9yavy
    Sat, Mar 17 2012 12:29:09
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    Welcome 2 SF! RT @laracanonica: 1st nite in SF, looking forward 2 meeting #springstudytour participants
    Sat, Mar 17 2012 14:05:35
  6. Sunday. March 18 – Day 1

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    #springstudytour ready to kick-off!
    Sun, Mar 18 2012 18:34:11
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    Looking forward to meeting you all tonight! RT @blattnerma: Ready for the #springstudytour @swissnexsf
    Sun, Mar 18 2012 15:10:58
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    #springstudytour, @swissnexSF to share knowledge and experiences around the world
    Sun, Mar 18 2012 19:22:39
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    [youtube http://www.youtube.com/watch?v=lCL7_kzAzHk?wmode=transparent&showinfo=0]
    Swiss Academia and the Social Media Landscape: Spring Study Tour Day 1
    Mon, Mar 19 2012 09:19:01
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    @strijker If you haven’t already, you should connect with @SwissnexSF and their startup programm.
    Sun, Mar 18 2012 19:56:31
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    : Getting more and more interesting. @swissnexSF facilitates startups in Silicon Valley. Will be cool for @centralway #springstudytour
    Sun, Mar 18 2012 19:46:50
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    : Thank you @swissnexSF for the great welcome dinner of #springstudytour. Very much appreciated.
    Mon, Mar 19 2012 00:02:11
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    Philippe Fabian of University of Applied Sciences Zurich
    Sat, Mar 17 2012 20:00:00
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    RT @Gilda__: Thank you @swissnexSF for this welcome session and dinner! Let’s get some sleep #springstudytour, we’ll need it for sure!
    Mon, Mar 19 2012 11:02:38
  16. Monday, March 19, 2012 – Day 2

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    #introduction to #siliconvalley with Chuck Darrah of @sjsu. #springstudytour (@ The Bently Reserve w/ @florenciapp) 4sq.com/z3jjxU
    Mon, Mar 19 2012 10:53:22
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    “Risk taking is celebrated in the area” says Chuck Darrah, “but there’s all ways of hedging the risk.” bit.ly/r2KUDS #springstudytour
    Mon, Mar 19 2012 11:37:07
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    The culture of Silicon Valley by Prof.Chuck Darrah
    Sun, Mar 18 2012 20:00:00
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    “some years ago 50% of all the email adresses were in Northern California” introduction to Silicon Valley by Chuck Darrah #springstudytour
    Mon, Mar 19 2012 11:10:29
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    “There are tribes in the Silicon Valley” – Chuck Darrah, anthropologue #springstudytour
    Mon, Mar 19 2012 11:11:03
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    : Where is the next #BigThing gonna happen? “No clue”, says Chuck Darrah, “But if I could take I bet, I would say…. here. In #SiliconValley”
    Mon, Mar 19 2012 11:29:10
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    Everyone of us has an iPad with a welcome note, agenda, and survey in front of them. Of course. @apple in cupertino #springstudytour
    Mon, Mar 19 2012 13:48:29
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    “An Apple a day keeps Windows away” — #springstudytour @ Apple Inc. http://instagr.am/p/IXbfCChv5b/
    Mon, Mar 19 2012 15:41:46
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    1.5 mil iPads in use in US ed. @Apple #springstudytour
    Mon, Mar 19 2012 13:51:06
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    Welcome to #Cal campus, @swissnexsf. Looking forward to speaking w/ u & yr guests today about our social media work!
    Mon, Mar 19 2012 14:25:08
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    Meeting with UC Berkeley’s social media director Christina @sponselli. Great to see you again! #springstudytour http://pic.twitter.com/3ZrLDUHB
    Mon, Mar 19 2012 17:11:31
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    Educate colleagues, researchers abt putting video in shareable places like YouTube. – Christina Sponselli, UC Berkeley #springstudytour
    Mon, Mar 19 2012 17:32:40
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    #springstudytour persona (making it real again) is most important for @cal
    Mon, Mar 19 2012 18:07:51
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    With #springstudytour @ucberkeley learning how pub affairs team experiments w/ social media. Try it and see what works! http://twitpic.com/8yn944
    Mon, Mar 19 2012 18:43:59
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    Gr8 meeting w/ @meganmansell, @herwigdaemon, @blattnerma, @manuelnappo, @JuliaClaud, @swissedsocial, and othr folks w/ @swissnexsf #highered
    Mon, Mar 19 2012 19:10:24
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    Wrap-up at the Faculty Club #springstudytour @ Berkeley Faculty Club http://instagr.am/p/IX1zIeBv_P/
    Mon, Mar 19 2012 19:33:10
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    Coming back to sf. Never get tired of the view #springstudytour http://pic.twitter.com/Re7u6ItW
    Mon, Mar 19 2012 21:07:12
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    Social Media Study Tour Daily is out, see it yet? See what’s in the “news” today! bit.ly/wVFu40 #springstudytour
    Mon, Mar 19 2012 18:13:28
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    Hey #springstudytour. Suggest songs for our spotify playlist open.spotify.com/user/1166…
    Tue, Mar 20 2012 10:10:01
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    Thanks! We will try for a better one yet tomorrow! RT @blattnerma: Awesome day #springstudytour. Thanx @swissnexSF
    Tue, Mar 20 2012 00:42:45
  37. Tuesday, March 20, 2012 – Day 3

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    Really looking forward to @twitter @stanfordeng @StanfordMedX & @StanfordAlumni. It’s going to be a great day #springstudytour
    Tue, Mar 20 2012 01:14:30
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    Twitting chez @twitter, où l’esprit start-up est très vivant #springstudytour
    Tue, Mar 20 2012 11:52:22
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    Now that’s hospitality! Thanks @twitter: http://twitpic.com/8yyzqi
    Tue, Mar 20 2012 11:52:54
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    Reach very person on the planet – Twitter value @techno #springstudytour Supporting every language even right to left languages
    Tue, Mar 20 2012 11:56:51
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    #springstudytour am even more moved by the power of 140 characters
    Tue, Mar 20 2012 12:04:39
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    We are at Twitter!! Very warm welcome from Thomas Arend #springstudytour http://pic.twitter.com/xlNptAXe
    Tue, Mar 20 2012 11:45:23
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    #springstudytour impressive translator strategy @twitter
    Tue, Mar 20 2012 11:58:37
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    Love Will Conquer | Interactive 3D Twitter Stream bit.ly/GDS0Lm #springstudytour
    Tue, Mar 20 2012 13:38:09
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    @florenciapp @twittermedia Thanks so much for your visit. That was fun. I hope we will have more time next time for the follow-up 🙂
    Tue, Mar 20 2012 13:09:03
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    @ducom5 Thank *you* and the group for stopping by the Birdhouse today 🙂
    Tue, Mar 20 2012 13:09:47
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    http://scopeblog.stanford.edu/ Scope blog from Stanford school of medicine #springstudytour
    Tue, Mar 20 2012 14:02:49
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    Connect, curate, collaborate. Social media at Stanford School of Medicine Michelle Brandt @jstafford #springstudytour http://pic.twitter.com/nmVOnsh5
    Tue, Mar 20 2012 13:46:36
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    Xctly RT @cindyeggs: Story telling @YouTube: y have I become a researcher? ppl lk 2 C personal stories @SUMedicine #springstudytour
    Tue, Mar 20 2012 13:54:04
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    Thanks to everyone for joining us at SoM this morning. #springstudytour /cc: @florenciapp
    Tue, Mar 20 2012 14:56:50
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    Only 18% of ’08 CS grads were women. @AnnekeJong, MBA ’12, explains “How to Get More Women in Tech” alu.ms/GJIo1D
    Wed, Mar 21 2012 12:27:01
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    Video: #Stanford Bioengineering: What does bioengineering mean at Stanford? cot.ag/GB7VMU
    Tue, Mar 20 2012 19:01:00
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    Great to see @girljournalist again! We’re using many of the tools she recommended last time #storify #springstudytour http://pic.twitter.com/7cKYIwcs
    Tue, Mar 20 2012 18:47:35
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    Worth a read –> State of the Media 2012 by @pew_internet stateofthemedia.org/ #jacc12
    Fri, Mar 23 2012 11:18:09
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    “Tell their story, not ours” @StanfordAlumni #springstudytour
    Tue, Mar 20 2012 15:10:52
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    daily debrief @stanford http://pic.twitter.com/aa6h0cTJ
    Tue, Mar 20 2012 20:16:04
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    #springstudytour great to see your video on youtube! Enjoy the tour – Matthias, Member of the Fall Study Tour
    Wed, Mar 21 2012 02:06:37
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    #spingstudytour to summerise: according to @StanfordAlumni passive entertainment has been overcome by social media
    Tue, Mar 20 2012 15:48:12
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    #springstudytour @stanfordeng personal conclusion: focus strongly based on audience engagement and establishing their trust economy
    Tue, Mar 20 2012 19:21:58
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    Thx @anniblu @davidspring @laracanonica for an awesome guest post on the @SwissEdSocial blog bit.ly/GDUBlK #springstudytour
    Tue, Mar 20 2012 14:09:20
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    [youtube http://www.youtube.com/watch?v=r4MmVHli45U?wmode=transparent&showinfo=0]
    Swiss Academia and the Social Media Landscape: Spring Study Tour Day 3
    Thu, Mar 22 2012 11:21:19
  63. Wednesday, March 21, 2012 – Day 4

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    morning @youtube, lunch @facebook, afternoon @LinkedIn – Thanks @swissnexSF #springstudytour
    Thu, Mar 22 2012 00:30:41
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    Niiice. My co-pilot doesn’t look too happy though RT @herwigdaemon: Queen of the Highway at #springstudytour http://instagr.am/p/IcKPMvBv5G/
    Wed, Mar 21 2012 12:27:41
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    : #youtube #springstudytour http://instagr.am/p/IcN3y6Rzo6/
    Wed, Mar 21 2012 12:18:10
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    Well done @manuelnappo http://twitpic.com/8zeic2 #springstudytour
    Wed, Mar 21 2012 12:49:14
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    @SwissEdSocial @lija @swissnexsf Hehe, thanks. You almost helped us blow out the candles on our cake yesterday 🙂 Have fun in California!!
    Wed, Mar 21 2012 13:26:21
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    gr8 meeting w/ @arthurwoods @YouTube learning abt YouTube EDU cnt wait 2 C more Swiss unis #springstudytour http://yfrog.com/ob21xrlj
    Wed, Mar 21 2012 13:30:11
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    A safe space to provide education video content in schools | YouTube for Schools – YouTube bit.ly/GE3EJo
    Wed, Mar 21 2012 14:19:07
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    : @arthurwoods presentation is entirely on @google doc. #ilike #springstudytour
    Wed, Mar 21 2012 13:22:53
  72. And while the group visited YouTube & Facebook, Marcel Blattner presented at Netflix
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    Talk by @blattnerma at Netflix on a Physicist view on #RecSys http://pic.twitter.com/bNRXlsbE
    Wed, Mar 21 2012 14:11:03
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    Thanks for listening! RT @andere_andrea: Being in Switzerland it’s a pleasure to see and read what happens on #springstudytour
    Wed, Mar 21 2012 13:04:01
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    I’m at Facebook HQ (Menlo Park, CA) w/ 13 others [pic]: 4sq.com/GJvEp4
    Wed, Mar 21 2012 14:43:57
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    : #welcome @facebook #springstudytour #ilike http://instagr.am/p/IceM9cRzrf/
    Wed, Mar 21 2012 14:41:15
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    : #lunch at #facebook #springstudytour http://instagr.am/p/IcovcDxztY/
    Wed, Mar 21 2012 16:13:37
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    “@meganmansell: @linkedin “signal” feature, under news tab, allows view of news posts from alumni of specific schools” #springstudytour
    Wed, Mar 21 2012 18:56:13
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    Carole Varone
    Tue, Mar 20 2012 20:00:00
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    : #myfav #quote #linkedin #springstudytour http://instagr.am/p/IdAQHUxzhm/
    Wed, Mar 21 2012 19:38:27
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    LinkedIn’s Christina Allen
    Tue, Mar 20 2012 20:00:00
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    Rencontre – en français – avec Maëlla Buet, linguiste chez #LinkedIn #springstudytour
    Wed, Mar 21 2012 19:47:01
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    Kudos RT @manuelnappo: : Impressive, @jeffweiner just held our door, as we were touring @linkedin. #downtoearth #ilikealot #springstudytour
    Wed, Mar 21 2012 19:20:01
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    Stefani Grothe, Maria Albanese & Carmen Roman (LinkedIn’s localization team)
    Tue, Mar 20 2012 20:00:00
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    [youtube http://www.youtube.com/watch?v=GeDz7C3-FZA?wmode=transparent&showinfo=0]
    Stefani Grothe on LinkedIn services
    Wed, Mar 21 2012 22:43:46
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    awsm social media integration! RT @SwissEdSocial: Spring Study Tour: Day 5 goo.gl/fb/8MokI @manuelnappo @ducom5 & carole from @unige
    Thu, Mar 22 2012 23:41:50
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    In front of LinkedIn
    Tue, Mar 20 2012 20:00:00
  88. Share
    [youtube http://www.youtube.com/watch?v=_6AAZR7hEPo?wmode=transparent&showinfo=0]
    Swiss Academia and the Social Media Landscape: Spring Study Tour Day 4
    Sat, Mar 24 2012 17:45:58
  89. Thursday, March 22, 2012 – Day 5

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    @cindyeggs Re engagement spam, you’ll enjoy this, I think: mstnr.me/iJVAHV (note the date) #fallstudytour
    Fri, Mar 23 2012 17:44:57
  91. Share
    When it comes 2 seducing upper mgmt. nobody says it better than @GuyKawasaki guykawasaki.com/enchantment/ #springstudytour
    Thu, Mar 22 2012 14:17:14
  92. Share

    captured the daily panorama at swissnex San Francisco with #Photosynth #springstudytour http://pic.twitter.com/RVp84VsP
    Thu, Mar 22 2012 13:56:54
  93. Share
    Swiss unis learn about content strategy and social media for highered from the great @mStonerblog #springstudytour
    Thu, Mar 22 2012 12:39:59
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    mstoner at stage #springstudytour http://pic.twitter.com/gevVrI09
    Thu, Mar 22 2012 12:22:54
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    Not everything that can be counted counts, and not everything that counts can be counted. ~ Albert Einstein #Quote
    Thu, Mar 22 2012 12:00:01
  96. Share
    #springstudytour don’t’ dream,Facebook is not THE ANSWER
    Thu, Mar 22 2012 12:47:35
  97. Share
    «Being a community manager is really a challenge» @mStonerblog #springstudytour
    Thu, Mar 22 2012 12:04:44
  98. Share
    @mStonerblog @carolevarone thank you very much for your answers
    Thu, Mar 22 2012 18:19:27
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    #truth RT @stanfordeng Not everything that can be counted counts, and not everything that counts can be counted. ~Albert Einstein #quote
    Thu, Mar 22 2012 17:23:42
  100. Share

    : Thanks. “@calacademy: Love this pic! RT @manuelnappo: #springstudytour http://instagr.am/p/IhRLV5RzqS/”
    Fri, Mar 23 2012 14:58:24
  101. Share
    [youtube http://www.youtube.com/watch?v=6kPmJD-YSSk?wmode=transparent&showinfo=0]
    Swiss Academia and the Social Media Landscape: Spring Study Tour Day 5
    Sun, Mar 25 2012 14:24:23
  102. Share
    one of the most comprehensive soc media community mgmt presentations of the week #springstudytour @calacademy
    Thu, Mar 22 2012 17:47:00
  103. Share
    We had the absolute pleasure of hosting Swiss guests doing a social media #springstudytour w/@swissnexSF – thanks for stopping by!
    Thu, Mar 22 2012 20:13:43
  104. Share
    #springstudytour Use something which already exists: For example flickr for a photo contest @calacademy
    Thu, Mar 22 2012 18:02:20
  105. Share

    California Academy of Sciences – on the roof
    Wed, Mar 21 2012 20:00:00
  106. Philippe Fabian shares his thoughts during or daily debriefing
  107. Share

    Debrief – Philippe Fabian
    Wed, Mar 21 2012 20:00:00
  108. Share
    Robotics in Space conference @swissnexSF with Volker Gass from Space Center Epfl
    Thu, Mar 22 2012 21:57:05
  109. Share

    Volker Gass presents
    Wed, Mar 21 2012 20:00:00
  110. Share
    Cool to see so many Swiss Unis working together on 1st Swiss satellite @hes_so @UniNeuchatel @EPFLNews @FHNW now on to keeping space clean
    Thu, Mar 22 2012 22:23:34
  111. Friday, March 23, 2012 – Day 6

  112. Share

    David Harris and the team no2
    Thu, Mar 22 2012 20:00:00
  113. Share
    Want crowdsourced funding for your scientific research? Consider #SciFund and sign up in the next few days for round 2: bit.ly/HbFwcu
    Mon, Mar 26 2012 12:45:14
  114. Share
    #springstudytour It is up to own’s personality if you are better in strategical or operative level @davidharris. analyze colleagues 🙂
    Fri, Mar 23 2012 13:42:25
  115. Share

    Workbook
    Thu, Mar 22 2012 20:00:00
  116. Share
    #springstudytour paraphrasing Stoner: most compelling thing you can do online is posting unique content
    Thu, Mar 22 2012 11:56:07
  117. Share

    Fantastic guide Dan Tussey from @SFCityguides never disappoints! Another awesome gold rush tour! #springstudytour http://pic.twitter.com/FVMp5UJq
    Fri, Mar 23 2012 15:49:01
  118. Share

    David Spring
    Thu, Mar 22 2012 20:00:00
  119. Share

    visiting blackboard mobile offices in San Francisco with @mblevangelist #springstudytour http://pic.twitter.com/AeMR0WTp
    Fri, Mar 23 2012 17:13:33
  120. Share
    @mblevangelist thanks for the great presentation and good ideas – Blackboard Mobile #springstudytour
    Fri, Mar 23 2012 18:55:46
  121. Share
    #blackboard: Data integration is the greatest challenge #springstudytour
    Fri, Mar 23 2012 17:58:35
  122. Share
    In case you haven’t heard, Blackboard acquires Moodlerooms… .tcrn.ch/GRiQ4W
    Mon, Mar 26 2012 18:23:15
  123. Share

    David Small – BlackBoard
    Thu, Mar 22 2012 20:00:00
  124. Share
    Love! RT @manuelnappo: : Wondering, what we’ve been doing at #springstudytour @SwissEdSocial? Read it here bit.ly/GWmMPT
    Fri, Mar 23 2012 11:47:01
  125. Share

    swissnex’s Christian Simm
    Thu, Mar 22 2012 20:00:00
  126. Share

    : #myfav #learning from #springstudytour http://instagr.am/p/IiFCqhRzkc/
    Fri, Mar 23 2012 18:57:55
  127. Share

    #springstudyour it’s was a super week, thank you to everyone http://pic.twitter.com/uYYkDjsL
    Fri, Mar 23 2012 19:34:52
  128. Share

    Gilda Schertenleib on the week
    Thu, Mar 22 2012 20:00:00
  129. Share

    #springstudytour the last menu http://pic.twitter.com/A3ZBUN8z
    Sat, Mar 24 2012 12:02:09
  130. Share

    Goodbye dinner
    Thu, Mar 22 2012 20:00:00
  131. Share

    Thank you @swissnexSF for providing us with excellent building blocks. Now we have to create and deliver. http://instagr.am/p/IiCHZLhv7e/”
    Fri, Mar 23 2012 20:00:25
  132. Share
    #sprinstudytour Thanks for an incred inspiring week, ladies! Such gracious hostesses! @SwissEdSocial @florenciapp @meganmansell @JuliaClaud
    Sat, Mar 24 2012 10:50:49
  133. Share

    Ready and sad to leave SF #springstudytour http://instagr.am/p/Ik08ckmKc6/
    Sat, Mar 24 2012 20:35:16
  134. Share
    Landed… Greetings to the #awesome people from #springstudytour
    Sun, Mar 25 2012 10:02:11


Spring Study Tour: Day 6

A recap of the study tour’s final day comes from Gilda Schertenleib, University of Lugano, and Philippe Fabian, Zurich University of Applied Sciences.

In Search of the Holy Grail
At the end of this incredible week, we probably identify with the gold diggers that came to San Francisco in the 1840’s, a story that our fantastically funny guide illustrated during the Gold Rush City walking tour today.

And here we are, 170 years after the Gold Rush, repeating history with the “Social Media Rush.” A group of avid people, who travelled mountains and oceans in search of the Social Media grail. Like the gold seekers that didn’t actually find nuggets in the city of San Francisco, we didn’t find our grail, either. Simply because it doesn’t exist here, and might not exist anywhere on the planet.

Best of the Week Photos

no images were found

But as with those Californian ancestors, no grail doesn’t mean no riches for us. Those early settlers found other things and were successful in many other ways. They turned San Francisco into a prosperous city. Likewise, we found a whole lot of inspiration, gained unique insights into shooting stars and pioneers of the Social Media era, came across great discussions and made valuable connections with many people here in the Bay Area and with our Swiss colleagues. We could literally feel the heartbeat of Social Media.

Encouraged and enriched we will try to make the Silicon Valley spirit grow and prosper in our institutions back home. We will try to stay down-to-earth with the use of Social Media as American universities do. But on the other hand, we have to break new ground and not be afraid of stumbling.

Or, in the words of David Harris from today’s final workshop: “Fail forward or fail fast.” Just like the gold diggers did.

Video Recap of Day 6

[youtube http://www.youtube.com/watch?v=hH5Y5Kowi5c&w=560&h=315]


Spring Study Tour: Day 5

Day 5 of the Spring Study Tour is summarized here by guest bloggers Carole Varone from University of Geneva, Daniel Ducommun from Haute Ecole de la Santè La Source and Manuel P. Nappo from HWZ Hochschule für Wirtschaft Zürich. (To be read, listening to the official #springstudytour Spotify playlist)

1. Visibletweets for #springstudytour

(Click image to view)

2. Social media revolution – Facebook In or Out ?

After an amazing fully immersion in the geek world yesterday, back to a more «theorical» but also intensive day. In the morning, Michael Stoner founder of MStoner came back on topics we already discussed these last days. He provided us his huge expertise.

Points to keep in mind:

1. Everything is connected to everything else.

2. Each day new platforms are emerging. People are looking for another environment. We don’t know what is coming up next.

3. A Facebook page is not a social strategy. Focusing too much on Facebook will be less successful in the following years. People seem to look for a smaller media community which will share the same interest.

4. Target your audience and share the appropriate content on the right channel.

5. Get real with social media and create campaign! Reach your goals by using e-mails, flyers as well as social media.

A useful social media check-list for educational institutions:

1. Provide a well-organized website

2. Get an appropriate technology

3. Assure the internal management

4. Define clear goals and multiple measurement tools

5. Choose multiple channels (Twitter, Flickr, YouTube, blogs, Facebook…) to share your information

3. The Geek Proust Questionnaire with Michael Stoner

Your favorite geek product ? Apple and more specifically the 13-inch MacBook Air

Favorite entrepreneurship story ? Steve Jobs & Mark Zuckerberg

Your favorite blog ? Mashable.com

Your favorite # ? #Highered

Your favorite apple ? Eden Ice Cider and Gravenstein

Your favorite bird ? Red tail hawk

4. Instagram stream for #springstudytour

(Click to view)

5. SM @calacademy an example to follow

In the afternoon, Amie Wong, Marketing Manager at the California Academy of Sciences, gave a brilliant presentation with real examples on the everyday use of social media in a cultural and educational institution. (Link to Slideshare will follow)

6. foursquare check-ins for #springstudytour

[googlemaps http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=https:%2F%2Ffeeds.foursquare.com%2Fhistory%2FZTHG04WODE0KAV4BEATGZTVIBVGXT052.kml%3Fcount%3D70&aq=&sll=37.799186,-122.408281&sspn=0.042795,0.090294&t=h&ie=UTF8&ll=37.646004,-122.214172&spn=0.451221,0.508631&output=embed&w=425&h=350]

7. The author’s picks

Carole: The Graffiti at Facebook – Daniel: The breakfast buffet at Twitter – Manuel: Grande Cappuccino to go from Caffè Trieste

Video Recap of Day 5

[youtube http://www.youtube.com/watch?v=6kPmJD-YSSk&w=560&h=315]