The Digital Campus

The Digital Campus


#DCSF16 Day 3| Tips on Filming with a Mobile Phone

Picture courtesy of Diane Villadsen, UC Berkeley Graduate School of Journalism, Berkeley Advanced Media Institute

Picture courtesy of Diane Villadsen, UC Berkeley Graduate School of Journalism, Berkeley Advanced Media Institute

On the third day of the study tour, we visited the University of California, Berkeley, which is a public research university located in California and the oldest institution in the UC system. Continue Reading →


Digital Campus Study Tour – Day 4

By Andrea Schweizer, Deputy Head of Communications, Berner Fachhochschule BFH

Day 4 took us back to UC Berkeley. At Berkeley’s Graduate School of Journalism Vicki Hammarstedt and Shaleece Haas awaited us for the Video storytelling workshop. It was a day packed with both theoretical inputs and practical training. Continue Reading →


The Story of 14 Intrepid Swiss University Communicators

This is the story of 14 Swiss communicators taking on Silicon Valley led by swissnex San Francisco. Below are the impressions, thoughts, & moments from the 5 days of total social media immersion!

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    ZRH – SFO
    Sat, Mar 17 2012 20:00:00
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    I’m at SFO AirTrain Station – Garage G & BART (San Francisco, CA) 4sq.com/y4IIXw
    Sat, Mar 17 2012 21:27:08
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    #springstudytour participants are arriving and already exploring the city. Welcome everyone!!! Stay dry & see you all tomorrow. Can’t wait!
    Sat, Mar 17 2012 23:34:20
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    First night in SF, I’m looking forward to meet all the participants from the #springstudytour http://pic.twitter.com/fEo9yavy
    Sat, Mar 17 2012 12:29:09
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    Welcome 2 SF! RT @laracanonica: 1st nite in SF, looking forward 2 meeting #springstudytour participants
    Sat, Mar 17 2012 14:05:35
  6. Sunday. March 18 – Day 1

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    #springstudytour ready to kick-off!
    Sun, Mar 18 2012 18:34:11
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    Looking forward to meeting you all tonight! RT @blattnerma: Ready for the #springstudytour @swissnexsf
    Sun, Mar 18 2012 15:10:58
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    #springstudytour, @swissnexSF to share knowledge and experiences around the world
    Sun, Mar 18 2012 19:22:39
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    [youtube http://www.youtube.com/watch?v=lCL7_kzAzHk?wmode=transparent&showinfo=0]
    Swiss Academia and the Social Media Landscape: Spring Study Tour Day 1
    Mon, Mar 19 2012 09:19:01
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    @strijker If you haven’t already, you should connect with @SwissnexSF and their startup programm.
    Sun, Mar 18 2012 19:56:31
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    : Getting more and more interesting. @swissnexSF facilitates startups in Silicon Valley. Will be cool for @centralway #springstudytour
    Sun, Mar 18 2012 19:46:50
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    : Thank you @swissnexSF for the great welcome dinner of #springstudytour. Very much appreciated.
    Mon, Mar 19 2012 00:02:11
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    Philippe Fabian of University of Applied Sciences Zurich
    Sat, Mar 17 2012 20:00:00
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    RT @Gilda__: Thank you @swissnexSF for this welcome session and dinner! Let’s get some sleep #springstudytour, we’ll need it for sure!
    Mon, Mar 19 2012 11:02:38
  16. Monday, March 19, 2012 – Day 2

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    #introduction to #siliconvalley with Chuck Darrah of @sjsu. #springstudytour (@ The Bently Reserve w/ @florenciapp) 4sq.com/z3jjxU
    Mon, Mar 19 2012 10:53:22
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    “Risk taking is celebrated in the area” says Chuck Darrah, “but there’s all ways of hedging the risk.” bit.ly/r2KUDS #springstudytour
    Mon, Mar 19 2012 11:37:07
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    The culture of Silicon Valley by Prof.Chuck Darrah
    Sun, Mar 18 2012 20:00:00
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    “some years ago 50% of all the email adresses were in Northern California” introduction to Silicon Valley by Chuck Darrah #springstudytour
    Mon, Mar 19 2012 11:10:29
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    “There are tribes in the Silicon Valley” – Chuck Darrah, anthropologue #springstudytour
    Mon, Mar 19 2012 11:11:03
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    : Where is the next #BigThing gonna happen? “No clue”, says Chuck Darrah, “But if I could take I bet, I would say…. here. In #SiliconValley”
    Mon, Mar 19 2012 11:29:10
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    Everyone of us has an iPad with a welcome note, agenda, and survey in front of them. Of course. @apple in cupertino #springstudytour
    Mon, Mar 19 2012 13:48:29
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    “An Apple a day keeps Windows away” — #springstudytour @ Apple Inc. http://instagr.am/p/IXbfCChv5b/
    Mon, Mar 19 2012 15:41:46
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    1.5 mil iPads in use in US ed. @Apple #springstudytour
    Mon, Mar 19 2012 13:51:06
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    Welcome to #Cal campus, @swissnexsf. Looking forward to speaking w/ u & yr guests today about our social media work!
    Mon, Mar 19 2012 14:25:08
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    Meeting with UC Berkeley’s social media director Christina @sponselli. Great to see you again! #springstudytour http://pic.twitter.com/3ZrLDUHB
    Mon, Mar 19 2012 17:11:31
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    Educate colleagues, researchers abt putting video in shareable places like YouTube. – Christina Sponselli, UC Berkeley #springstudytour
    Mon, Mar 19 2012 17:32:40
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    #springstudytour persona (making it real again) is most important for @cal
    Mon, Mar 19 2012 18:07:51
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    With #springstudytour @ucberkeley learning how pub affairs team experiments w/ social media. Try it and see what works! http://twitpic.com/8yn944
    Mon, Mar 19 2012 18:43:59
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    Gr8 meeting w/ @meganmansell, @herwigdaemon, @blattnerma, @manuelnappo, @JuliaClaud, @swissedsocial, and othr folks w/ @swissnexsf #highered
    Mon, Mar 19 2012 19:10:24
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    Wrap-up at the Faculty Club #springstudytour @ Berkeley Faculty Club http://instagr.am/p/IX1zIeBv_P/
    Mon, Mar 19 2012 19:33:10
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    Coming back to sf. Never get tired of the view #springstudytour http://pic.twitter.com/Re7u6ItW
    Mon, Mar 19 2012 21:07:12
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    Social Media Study Tour Daily is out, see it yet? See what’s in the “news” today! bit.ly/wVFu40 #springstudytour
    Mon, Mar 19 2012 18:13:28
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    Hey #springstudytour. Suggest songs for our spotify playlist open.spotify.com/user/1166…
    Tue, Mar 20 2012 10:10:01
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    Thanks! We will try for a better one yet tomorrow! RT @blattnerma: Awesome day #springstudytour. Thanx @swissnexSF
    Tue, Mar 20 2012 00:42:45
  37. Tuesday, March 20, 2012 – Day 3

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    Really looking forward to @twitter @stanfordeng @StanfordMedX & @StanfordAlumni. It’s going to be a great day #springstudytour
    Tue, Mar 20 2012 01:14:30
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    Twitting chez @twitter, où l’esprit start-up est très vivant #springstudytour
    Tue, Mar 20 2012 11:52:22
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    Now that’s hospitality! Thanks @twitter: http://twitpic.com/8yyzqi
    Tue, Mar 20 2012 11:52:54
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    Reach very person on the planet – Twitter value @techno #springstudytour Supporting every language even right to left languages
    Tue, Mar 20 2012 11:56:51
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    #springstudytour am even more moved by the power of 140 characters
    Tue, Mar 20 2012 12:04:39
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    We are at Twitter!! Very warm welcome from Thomas Arend #springstudytour http://pic.twitter.com/xlNptAXe
    Tue, Mar 20 2012 11:45:23
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    #springstudytour impressive translator strategy @twitter
    Tue, Mar 20 2012 11:58:37
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    Love Will Conquer | Interactive 3D Twitter Stream bit.ly/GDS0Lm #springstudytour
    Tue, Mar 20 2012 13:38:09
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    @florenciapp @twittermedia Thanks so much for your visit. That was fun. I hope we will have more time next time for the follow-up 🙂
    Tue, Mar 20 2012 13:09:03
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    @ducom5 Thank *you* and the group for stopping by the Birdhouse today 🙂
    Tue, Mar 20 2012 13:09:47
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    http://scopeblog.stanford.edu/ Scope blog from Stanford school of medicine #springstudytour
    Tue, Mar 20 2012 14:02:49
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    Connect, curate, collaborate. Social media at Stanford School of Medicine Michelle Brandt @jstafford #springstudytour http://pic.twitter.com/nmVOnsh5
    Tue, Mar 20 2012 13:46:36
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    Xctly RT @cindyeggs: Story telling @YouTube: y have I become a researcher? ppl lk 2 C personal stories @SUMedicine #springstudytour
    Tue, Mar 20 2012 13:54:04
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    Thanks to everyone for joining us at SoM this morning. #springstudytour /cc: @florenciapp
    Tue, Mar 20 2012 14:56:50
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    Only 18% of ’08 CS grads were women. @AnnekeJong, MBA ’12, explains “How to Get More Women in Tech” alu.ms/GJIo1D
    Wed, Mar 21 2012 12:27:01
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    Video: #Stanford Bioengineering: What does bioengineering mean at Stanford? cot.ag/GB7VMU
    Tue, Mar 20 2012 19:01:00
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    Great to see @girljournalist again! We’re using many of the tools she recommended last time #storify #springstudytour http://pic.twitter.com/7cKYIwcs
    Tue, Mar 20 2012 18:47:35
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    Worth a read –> State of the Media 2012 by @pew_internet stateofthemedia.org/ #jacc12
    Fri, Mar 23 2012 11:18:09
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    “Tell their story, not ours” @StanfordAlumni #springstudytour
    Tue, Mar 20 2012 15:10:52
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    daily debrief @stanford http://pic.twitter.com/aa6h0cTJ
    Tue, Mar 20 2012 20:16:04
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    #springstudytour great to see your video on youtube! Enjoy the tour – Matthias, Member of the Fall Study Tour
    Wed, Mar 21 2012 02:06:37
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    #spingstudytour to summerise: according to @StanfordAlumni passive entertainment has been overcome by social media
    Tue, Mar 20 2012 15:48:12
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    #springstudytour @stanfordeng personal conclusion: focus strongly based on audience engagement and establishing their trust economy
    Tue, Mar 20 2012 19:21:58
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    Thx @anniblu @davidspring @laracanonica for an awesome guest post on the @SwissEdSocial blog bit.ly/GDUBlK #springstudytour
    Tue, Mar 20 2012 14:09:20
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    [youtube http://www.youtube.com/watch?v=r4MmVHli45U?wmode=transparent&showinfo=0]
    Swiss Academia and the Social Media Landscape: Spring Study Tour Day 3
    Thu, Mar 22 2012 11:21:19
  63. Wednesday, March 21, 2012 – Day 4

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    morning @youtube, lunch @facebook, afternoon @LinkedIn – Thanks @swissnexSF #springstudytour
    Thu, Mar 22 2012 00:30:41
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    Niiice. My co-pilot doesn’t look too happy though RT @herwigdaemon: Queen of the Highway at #springstudytour http://instagr.am/p/IcKPMvBv5G/
    Wed, Mar 21 2012 12:27:41
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    : #youtube #springstudytour http://instagr.am/p/IcN3y6Rzo6/
    Wed, Mar 21 2012 12:18:10
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    Well done @manuelnappo http://twitpic.com/8zeic2 #springstudytour
    Wed, Mar 21 2012 12:49:14
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    @SwissEdSocial @lija @swissnexsf Hehe, thanks. You almost helped us blow out the candles on our cake yesterday 🙂 Have fun in California!!
    Wed, Mar 21 2012 13:26:21
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    gr8 meeting w/ @arthurwoods @YouTube learning abt YouTube EDU cnt wait 2 C more Swiss unis #springstudytour http://yfrog.com/ob21xrlj
    Wed, Mar 21 2012 13:30:11
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    A safe space to provide education video content in schools | YouTube for Schools – YouTube bit.ly/GE3EJo
    Wed, Mar 21 2012 14:19:07
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    : @arthurwoods presentation is entirely on @google doc. #ilike #springstudytour
    Wed, Mar 21 2012 13:22:53
  72. And while the group visited YouTube & Facebook, Marcel Blattner presented at Netflix
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    Talk by @blattnerma at Netflix on a Physicist view on #RecSys http://pic.twitter.com/bNRXlsbE
    Wed, Mar 21 2012 14:11:03
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    Thanks for listening! RT @andere_andrea: Being in Switzerland it’s a pleasure to see and read what happens on #springstudytour
    Wed, Mar 21 2012 13:04:01
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    I’m at Facebook HQ (Menlo Park, CA) w/ 13 others [pic]: 4sq.com/GJvEp4
    Wed, Mar 21 2012 14:43:57
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    : #welcome @facebook #springstudytour #ilike http://instagr.am/p/IceM9cRzrf/
    Wed, Mar 21 2012 14:41:15
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    : #lunch at #facebook #springstudytour http://instagr.am/p/IcovcDxztY/
    Wed, Mar 21 2012 16:13:37
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    “@meganmansell: @linkedin “signal” feature, under news tab, allows view of news posts from alumni of specific schools” #springstudytour
    Wed, Mar 21 2012 18:56:13
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    Carole Varone
    Tue, Mar 20 2012 20:00:00
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    : #myfav #quote #linkedin #springstudytour http://instagr.am/p/IdAQHUxzhm/
    Wed, Mar 21 2012 19:38:27
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    LinkedIn’s Christina Allen
    Tue, Mar 20 2012 20:00:00
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    Rencontre – en français – avec Maëlla Buet, linguiste chez #LinkedIn #springstudytour
    Wed, Mar 21 2012 19:47:01
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    Kudos RT @manuelnappo: : Impressive, @jeffweiner just held our door, as we were touring @linkedin. #downtoearth #ilikealot #springstudytour
    Wed, Mar 21 2012 19:20:01
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    Stefani Grothe, Maria Albanese & Carmen Roman (LinkedIn’s localization team)
    Tue, Mar 20 2012 20:00:00
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    [youtube http://www.youtube.com/watch?v=GeDz7C3-FZA?wmode=transparent&showinfo=0]
    Stefani Grothe on LinkedIn services
    Wed, Mar 21 2012 22:43:46
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    awsm social media integration! RT @SwissEdSocial: Spring Study Tour: Day 5 goo.gl/fb/8MokI @manuelnappo @ducom5 & carole from @unige
    Thu, Mar 22 2012 23:41:50
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    In front of LinkedIn
    Tue, Mar 20 2012 20:00:00
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    [youtube http://www.youtube.com/watch?v=_6AAZR7hEPo?wmode=transparent&showinfo=0]
    Swiss Academia and the Social Media Landscape: Spring Study Tour Day 4
    Sat, Mar 24 2012 17:45:58
  89. Thursday, March 22, 2012 – Day 5

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    @cindyeggs Re engagement spam, you’ll enjoy this, I think: mstnr.me/iJVAHV (note the date) #fallstudytour
    Fri, Mar 23 2012 17:44:57
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    When it comes 2 seducing upper mgmt. nobody says it better than @GuyKawasaki guykawasaki.com/enchantment/ #springstudytour
    Thu, Mar 22 2012 14:17:14
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    captured the daily panorama at swissnex San Francisco with #Photosynth #springstudytour http://pic.twitter.com/RVp84VsP
    Thu, Mar 22 2012 13:56:54
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    Swiss unis learn about content strategy and social media for highered from the great @mStonerblog #springstudytour
    Thu, Mar 22 2012 12:39:59
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    mstoner at stage #springstudytour http://pic.twitter.com/gevVrI09
    Thu, Mar 22 2012 12:22:54
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    Not everything that can be counted counts, and not everything that counts can be counted. ~ Albert Einstein #Quote
    Thu, Mar 22 2012 12:00:01
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    #springstudytour don’t’ dream,Facebook is not THE ANSWER
    Thu, Mar 22 2012 12:47:35
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    «Being a community manager is really a challenge» @mStonerblog #springstudytour
    Thu, Mar 22 2012 12:04:44
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    @mStonerblog @carolevarone thank you very much for your answers
    Thu, Mar 22 2012 18:19:27
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    #truth RT @stanfordeng Not everything that can be counted counts, and not everything that counts can be counted. ~Albert Einstein #quote
    Thu, Mar 22 2012 17:23:42
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    : Thanks. “@calacademy: Love this pic! RT @manuelnappo: #springstudytour http://instagr.am/p/IhRLV5RzqS/”
    Fri, Mar 23 2012 14:58:24
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    [youtube http://www.youtube.com/watch?v=6kPmJD-YSSk?wmode=transparent&showinfo=0]
    Swiss Academia and the Social Media Landscape: Spring Study Tour Day 5
    Sun, Mar 25 2012 14:24:23
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    one of the most comprehensive soc media community mgmt presentations of the week #springstudytour @calacademy
    Thu, Mar 22 2012 17:47:00
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    We had the absolute pleasure of hosting Swiss guests doing a social media #springstudytour w/@swissnexSF – thanks for stopping by!
    Thu, Mar 22 2012 20:13:43
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    #springstudytour Use something which already exists: For example flickr for a photo contest @calacademy
    Thu, Mar 22 2012 18:02:20
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    California Academy of Sciences – on the roof
    Wed, Mar 21 2012 20:00:00
  106. Philippe Fabian shares his thoughts during or daily debriefing
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    Debrief – Philippe Fabian
    Wed, Mar 21 2012 20:00:00
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    Robotics in Space conference @swissnexSF with Volker Gass from Space Center Epfl
    Thu, Mar 22 2012 21:57:05
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    Volker Gass presents
    Wed, Mar 21 2012 20:00:00
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    Cool to see so many Swiss Unis working together on 1st Swiss satellite @hes_so @UniNeuchatel @EPFLNews @FHNW now on to keeping space clean
    Thu, Mar 22 2012 22:23:34
  111. Friday, March 23, 2012 – Day 6

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    David Harris and the team no2
    Thu, Mar 22 2012 20:00:00
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    Want crowdsourced funding for your scientific research? Consider #SciFund and sign up in the next few days for round 2: bit.ly/HbFwcu
    Mon, Mar 26 2012 12:45:14
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    #springstudytour It is up to own’s personality if you are better in strategical or operative level @davidharris. analyze colleagues 🙂
    Fri, Mar 23 2012 13:42:25
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    Workbook
    Thu, Mar 22 2012 20:00:00
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    #springstudytour paraphrasing Stoner: most compelling thing you can do online is posting unique content
    Thu, Mar 22 2012 11:56:07
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    Fantastic guide Dan Tussey from @SFCityguides never disappoints! Another awesome gold rush tour! #springstudytour http://pic.twitter.com/FVMp5UJq
    Fri, Mar 23 2012 15:49:01
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    David Spring
    Thu, Mar 22 2012 20:00:00
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    visiting blackboard mobile offices in San Francisco with @mblevangelist #springstudytour http://pic.twitter.com/AeMR0WTp
    Fri, Mar 23 2012 17:13:33
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    @mblevangelist thanks for the great presentation and good ideas – Blackboard Mobile #springstudytour
    Fri, Mar 23 2012 18:55:46
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    #blackboard: Data integration is the greatest challenge #springstudytour
    Fri, Mar 23 2012 17:58:35
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    In case you haven’t heard, Blackboard acquires Moodlerooms… .tcrn.ch/GRiQ4W
    Mon, Mar 26 2012 18:23:15
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    David Small – BlackBoard
    Thu, Mar 22 2012 20:00:00
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    Love! RT @manuelnappo: : Wondering, what we’ve been doing at #springstudytour @SwissEdSocial? Read it here bit.ly/GWmMPT
    Fri, Mar 23 2012 11:47:01
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    swissnex’s Christian Simm
    Thu, Mar 22 2012 20:00:00
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    : #myfav #learning from #springstudytour http://instagr.am/p/IiFCqhRzkc/
    Fri, Mar 23 2012 18:57:55
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    #springstudyour it’s was a super week, thank you to everyone http://pic.twitter.com/uYYkDjsL
    Fri, Mar 23 2012 19:34:52
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    Gilda Schertenleib on the week
    Thu, Mar 22 2012 20:00:00
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    #springstudytour the last menu http://pic.twitter.com/A3ZBUN8z
    Sat, Mar 24 2012 12:02:09
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    Goodbye dinner
    Thu, Mar 22 2012 20:00:00
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    Thank you @swissnexSF for providing us with excellent building blocks. Now we have to create and deliver. http://instagr.am/p/IiCHZLhv7e/”
    Fri, Mar 23 2012 20:00:25
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    #sprinstudytour Thanks for an incred inspiring week, ladies! Such gracious hostesses! @SwissEdSocial @florenciapp @meganmansell @JuliaClaud
    Sat, Mar 24 2012 10:50:49
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    Ready and sad to leave SF #springstudytour http://instagr.am/p/Ik08ckmKc6/
    Sat, Mar 24 2012 20:35:16
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    Landed… Greetings to the #awesome people from #springstudytour
    Sun, Mar 25 2012 10:02:11