The Digital Campus

The Digital Campus


#DCSF16 Day 1 | It’s All About the Network

Instagram

Rodrigo Schmidt (third from the left) answered our questions and told us about the importance of user experience and the developments he and his teams are working on.

Have you ever wondered what the people at Facebook are like? Today, I had the once in a life-time chance to walk into the Facebook premises and ask Rodrigo Schmidt, an Engineering Leader at Facebook & Instagram, all the questions I had about their platforms. It was only one moment in a day full of inspiring business encounters we had on our Study Tour with swissnex San Francisco. Continue Reading →


Digital Campus Study Tour – Day 5: Foggy Weather, Clear Thoughts

by Adrian Sulzer, Deputy Head of Communication at the ZHAW School of Management and Law.

Karl the Fog showing-off

Karl the Fog showing-off

After an entire week of beautiful sunny weather Karl the Fog greeted us Friday morning and reminded us of his reign in the San Francisco Bay Area. Therefore, the view from the hotel room somehow suited my mood.

Despite looking forward to going back to my loved ones, I’m somewhat sad that this trip is coming to an end. It was such an interesting, intense and inspiring week. But luckily, the program wasn’t just over yet. There was still an exciting final day ahead of us.

Continue Reading →


Digital Campus Study Tour – Day 3

Facebook HQ

By Irène Brunner, Online Manager at the Zurich University of Applied Sciences, School of Engineering (@ladycomanche)

Today was the day with the big names: LinkedIn and Facebook! And a not as well known but good, established startup called Gigya. Continue Reading →


Digital Campus Study Tour – Day 2 According to Jeremy

By Jeremy Packham, Communications Officer at the University of Lausanne and EPFL, where he works on continuing education programs (@JeremyPackham).IMG_20130917_112100

The second day of our Study Tour kicked off with an hour’s drive from San Francisco down South to the heart of Silicon Valley. Julia and Florencia swept us up at our hotel at dawn and as we drove down the freeway we went through a few of the many microclimates unique to the Peninsula and South Bay areas. Leaving sunny but cool and windy San Francisco, going through the infamous fog and arriving a few miles further in a warm, bright Palo Alto. Continue Reading →


Digital Campus Study Tour – Day 1

UC Berkeley

By Tanja Von Rotz, Head of Marketing and Communications, ZHAW School of Psychology (@indira2007)

San Francisco welcomes the Study Tour Group with beautiful sunny and warm weather, leaving the fog behind. After exploring the exciting city on Sunday we are given a warm welcome by the swissnex team at the Slanted Door, a popular Asian style restaurant in the Ferry Building. We got to know the group members better while facing the beautiful Bay Bridge, and started to get sense of the California spirit. Continue Reading →


Meet Yan Luong – Social Media Manager @ RTS

 This interview is part of a series of posts highlighting social media trailblazers in Switzerland.  Our last post in this series, featured Katja Wenk, Web and Social Media Officer at the University of St. Gallen. Today, we meet Yan Luong, Social Media Manager at Radio Télévision Suisse (RTS).

As often social media friendship stories go, I met Yan through Twitter in early 2012. Shortly after his name started popping up everywhere. We followed the same people on Twitter, had some LinkedIn connections in common, and seemed to share a bad habit of tweeting at odd hours.

Many tweets later, Yan and I met in Lausanne in May 2012.  Having a coffee with somebody you’ve met on social media for the first time might sound like an awkward situation. In my experience, it is the absolute opposite. After all, you know what this person cares about (Twitter), laughs at (Facebook & Instagram), and what he/she does for a living (LinkedIn). Over a few coffees, Yan and I compared notes about our jobs, new tools we are intrigued by, who’s who in the world of social media in Switzerland, and what makes social media users in Switzerland tick.

Owner of a good sense of humor and easy disposition, Yan agreed to an improptu video interview in which he talks about his work at RTS, how he manages 55 Facebook pages, and the Swiss’ obsession with the iPhone.

More about Yan Luong.

[youtube http://www.youtube.com/watch?v=sGNS5tQMvL8&w=560&h=315]


The Story of 14 Intrepid Swiss University Communicators

This is the story of 14 Swiss communicators taking on Silicon Valley led by swissnex San Francisco. Below are the impressions, thoughts, & moments from the 5 days of total social media immersion!

  1. Share

    ZRH – SFO
    Sat, Mar 17 2012 20:00:00
  2. Share
    I’m at SFO AirTrain Station – Garage G & BART (San Francisco, CA) 4sq.com/y4IIXw
    Sat, Mar 17 2012 21:27:08
  3. Share
    #springstudytour participants are arriving and already exploring the city. Welcome everyone!!! Stay dry & see you all tomorrow. Can’t wait!
    Sat, Mar 17 2012 23:34:20
  4. Share

    First night in SF, I’m looking forward to meet all the participants from the #springstudytour http://pic.twitter.com/fEo9yavy
    Sat, Mar 17 2012 12:29:09
  5. Share
    Welcome 2 SF! RT @laracanonica: 1st nite in SF, looking forward 2 meeting #springstudytour participants
    Sat, Mar 17 2012 14:05:35
  6. Sunday. March 18 – Day 1

  7. Share
    #springstudytour ready to kick-off!
    Sun, Mar 18 2012 18:34:11
  8. Share
    Looking forward to meeting you all tonight! RT @blattnerma: Ready for the #springstudytour @swissnexsf
    Sun, Mar 18 2012 15:10:58
  9. Share
    #springstudytour, @swissnexSF to share knowledge and experiences around the world
    Sun, Mar 18 2012 19:22:39
  10. Share
    [youtube http://www.youtube.com/watch?v=lCL7_kzAzHk?wmode=transparent&showinfo=0]
    Swiss Academia and the Social Media Landscape: Spring Study Tour Day 1
    Mon, Mar 19 2012 09:19:01
  11. Share
    @strijker If you haven’t already, you should connect with @SwissnexSF and their startup programm.
    Sun, Mar 18 2012 19:56:31
  12. Share
    : Getting more and more interesting. @swissnexSF facilitates startups in Silicon Valley. Will be cool for @centralway #springstudytour
    Sun, Mar 18 2012 19:46:50
  13. Share
    : Thank you @swissnexSF for the great welcome dinner of #springstudytour. Very much appreciated.
    Mon, Mar 19 2012 00:02:11
  14. Share

    Philippe Fabian of University of Applied Sciences Zurich
    Sat, Mar 17 2012 20:00:00
  15. Share
    RT @Gilda__: Thank you @swissnexSF for this welcome session and dinner! Let’s get some sleep #springstudytour, we’ll need it for sure!
    Mon, Mar 19 2012 11:02:38
  16. Monday, March 19, 2012 – Day 2

  17. Share
    #introduction to #siliconvalley with Chuck Darrah of @sjsu. #springstudytour (@ The Bently Reserve w/ @florenciapp) 4sq.com/z3jjxU
    Mon, Mar 19 2012 10:53:22
  18. Share
    “Risk taking is celebrated in the area” says Chuck Darrah, “but there’s all ways of hedging the risk.” bit.ly/r2KUDS #springstudytour
    Mon, Mar 19 2012 11:37:07
  19. Share

    The culture of Silicon Valley by Prof.Chuck Darrah
    Sun, Mar 18 2012 20:00:00
  20. Share
    “some years ago 50% of all the email adresses were in Northern California” introduction to Silicon Valley by Chuck Darrah #springstudytour
    Mon, Mar 19 2012 11:10:29
  21. Share
    “There are tribes in the Silicon Valley” – Chuck Darrah, anthropologue #springstudytour
    Mon, Mar 19 2012 11:11:03
  22. Share
    : Where is the next #BigThing gonna happen? “No clue”, says Chuck Darrah, “But if I could take I bet, I would say…. here. In #SiliconValley”
    Mon, Mar 19 2012 11:29:10
  23. Share
    Everyone of us has an iPad with a welcome note, agenda, and survey in front of them. Of course. @apple in cupertino #springstudytour
    Mon, Mar 19 2012 13:48:29
  24. Share

    “An Apple a day keeps Windows away” — #springstudytour @ Apple Inc. http://instagr.am/p/IXbfCChv5b/
    Mon, Mar 19 2012 15:41:46
  25. Share
    1.5 mil iPads in use in US ed. @Apple #springstudytour
    Mon, Mar 19 2012 13:51:06
  26. Share
    Welcome to #Cal campus, @swissnexsf. Looking forward to speaking w/ u & yr guests today about our social media work!
    Mon, Mar 19 2012 14:25:08
  27. Share

    Meeting with UC Berkeley’s social media director Christina @sponselli. Great to see you again! #springstudytour http://pic.twitter.com/3ZrLDUHB
    Mon, Mar 19 2012 17:11:31
  28. Share
    Educate colleagues, researchers abt putting video in shareable places like YouTube. – Christina Sponselli, UC Berkeley #springstudytour
    Mon, Mar 19 2012 17:32:40
  29. Share
    #springstudytour persona (making it real again) is most important for @cal
    Mon, Mar 19 2012 18:07:51
  30. Share

    With #springstudytour @ucberkeley learning how pub affairs team experiments w/ social media. Try it and see what works! http://twitpic.com/8yn944
    Mon, Mar 19 2012 18:43:59
  31. Share
    Gr8 meeting w/ @meganmansell, @herwigdaemon, @blattnerma, @manuelnappo, @JuliaClaud, @swissedsocial, and othr folks w/ @swissnexsf #highered
    Mon, Mar 19 2012 19:10:24
  32. Share

    Wrap-up at the Faculty Club #springstudytour @ Berkeley Faculty Club http://instagr.am/p/IX1zIeBv_P/
    Mon, Mar 19 2012 19:33:10
  33. Share

    Coming back to sf. Never get tired of the view #springstudytour http://pic.twitter.com/Re7u6ItW
    Mon, Mar 19 2012 21:07:12
  34. Share
    Social Media Study Tour Daily is out, see it yet? See what’s in the “news” today! bit.ly/wVFu40 #springstudytour
    Mon, Mar 19 2012 18:13:28
  35. Share
    Hey #springstudytour. Suggest songs for our spotify playlist open.spotify.com/user/1166…
    Tue, Mar 20 2012 10:10:01
  36. Share
    Thanks! We will try for a better one yet tomorrow! RT @blattnerma: Awesome day #springstudytour. Thanx @swissnexSF
    Tue, Mar 20 2012 00:42:45
  37. Tuesday, March 20, 2012 – Day 3

  38. Share
    Really looking forward to @twitter @stanfordeng @StanfordMedX & @StanfordAlumni. It’s going to be a great day #springstudytour
    Tue, Mar 20 2012 01:14:30
  39. Share
    Twitting chez @twitter, où l’esprit start-up est très vivant #springstudytour
    Tue, Mar 20 2012 11:52:22
  40. Share

    Now that’s hospitality! Thanks @twitter: http://twitpic.com/8yyzqi
    Tue, Mar 20 2012 11:52:54
  41. Share
    Reach very person on the planet – Twitter value @techno #springstudytour Supporting every language even right to left languages
    Tue, Mar 20 2012 11:56:51
  42. Share
    #springstudytour am even more moved by the power of 140 characters
    Tue, Mar 20 2012 12:04:39
  43. Share

    We are at Twitter!! Very warm welcome from Thomas Arend #springstudytour http://pic.twitter.com/xlNptAXe
    Tue, Mar 20 2012 11:45:23
  44. Share
    #springstudytour impressive translator strategy @twitter
    Tue, Mar 20 2012 11:58:37
  45. Share
    Love Will Conquer | Interactive 3D Twitter Stream bit.ly/GDS0Lm #springstudytour
    Tue, Mar 20 2012 13:38:09
  46. Share
    @florenciapp @twittermedia Thanks so much for your visit. That was fun. I hope we will have more time next time for the follow-up 🙂
    Tue, Mar 20 2012 13:09:03
  47. Share
    @ducom5 Thank *you* and the group for stopping by the Birdhouse today 🙂
    Tue, Mar 20 2012 13:09:47
  48. Share
    http://scopeblog.stanford.edu/ Scope blog from Stanford school of medicine #springstudytour
    Tue, Mar 20 2012 14:02:49
  49. Share

    Connect, curate, collaborate. Social media at Stanford School of Medicine Michelle Brandt @jstafford #springstudytour http://pic.twitter.com/nmVOnsh5
    Tue, Mar 20 2012 13:46:36
  50. Share
    Xctly RT @cindyeggs: Story telling @YouTube: y have I become a researcher? ppl lk 2 C personal stories @SUMedicine #springstudytour
    Tue, Mar 20 2012 13:54:04
  51. Share
    Thanks to everyone for joining us at SoM this morning. #springstudytour /cc: @florenciapp
    Tue, Mar 20 2012 14:56:50
  52. Share
    Only 18% of ’08 CS grads were women. @AnnekeJong, MBA ’12, explains “How to Get More Women in Tech” alu.ms/GJIo1D
    Wed, Mar 21 2012 12:27:01
  53. Share
    Video: #Stanford Bioengineering: What does bioengineering mean at Stanford? cot.ag/GB7VMU
    Tue, Mar 20 2012 19:01:00
  54. Share

    Great to see @girljournalist again! We’re using many of the tools she recommended last time #storify #springstudytour http://pic.twitter.com/7cKYIwcs
    Tue, Mar 20 2012 18:47:35
  55. Share
    Worth a read –> State of the Media 2012 by @pew_internet stateofthemedia.org/ #jacc12
    Fri, Mar 23 2012 11:18:09
  56. Share
    “Tell their story, not ours” @StanfordAlumni #springstudytour
    Tue, Mar 20 2012 15:10:52
  57. Share

    daily debrief @stanford http://pic.twitter.com/aa6h0cTJ
    Tue, Mar 20 2012 20:16:04
  58. Share
    #springstudytour great to see your video on youtube! Enjoy the tour – Matthias, Member of the Fall Study Tour
    Wed, Mar 21 2012 02:06:37
  59. Share
    #spingstudytour to summerise: according to @StanfordAlumni passive entertainment has been overcome by social media
    Tue, Mar 20 2012 15:48:12
  60. Share
    #springstudytour @stanfordeng personal conclusion: focus strongly based on audience engagement and establishing their trust economy
    Tue, Mar 20 2012 19:21:58
  61. Share
    Thx @anniblu @davidspring @laracanonica for an awesome guest post on the @SwissEdSocial blog bit.ly/GDUBlK #springstudytour
    Tue, Mar 20 2012 14:09:20
  62. Share
    [youtube http://www.youtube.com/watch?v=r4MmVHli45U?wmode=transparent&showinfo=0]
    Swiss Academia and the Social Media Landscape: Spring Study Tour Day 3
    Thu, Mar 22 2012 11:21:19
  63. Wednesday, March 21, 2012 – Day 4

  64. Share
    morning @youtube, lunch @facebook, afternoon @LinkedIn – Thanks @swissnexSF #springstudytour
    Thu, Mar 22 2012 00:30:41
  65. Share

    Niiice. My co-pilot doesn’t look too happy though RT @herwigdaemon: Queen of the Highway at #springstudytour http://instagr.am/p/IcKPMvBv5G/
    Wed, Mar 21 2012 12:27:41
  66. Share

    : #youtube #springstudytour http://instagr.am/p/IcN3y6Rzo6/
    Wed, Mar 21 2012 12:18:10
  67. Share

    Well done @manuelnappo http://twitpic.com/8zeic2 #springstudytour
    Wed, Mar 21 2012 12:49:14
  68. Share
    @SwissEdSocial @lija @swissnexsf Hehe, thanks. You almost helped us blow out the candles on our cake yesterday 🙂 Have fun in California!!
    Wed, Mar 21 2012 13:26:21
  69. Share

    gr8 meeting w/ @arthurwoods @YouTube learning abt YouTube EDU cnt wait 2 C more Swiss unis #springstudytour http://yfrog.com/ob21xrlj
    Wed, Mar 21 2012 13:30:11
  70. Share
    A safe space to provide education video content in schools | YouTube for Schools – YouTube bit.ly/GE3EJo
    Wed, Mar 21 2012 14:19:07
  71. Share
    : @arthurwoods presentation is entirely on @google doc. #ilike #springstudytour
    Wed, Mar 21 2012 13:22:53
  72. And while the group visited YouTube & Facebook, Marcel Blattner presented at Netflix
  73. Share

    Talk by @blattnerma at Netflix on a Physicist view on #RecSys http://pic.twitter.com/bNRXlsbE
    Wed, Mar 21 2012 14:11:03
  74. Share
    Thanks for listening! RT @andere_andrea: Being in Switzerland it’s a pleasure to see and read what happens on #springstudytour
    Wed, Mar 21 2012 13:04:01
  75. Share
    I’m at Facebook HQ (Menlo Park, CA) w/ 13 others [pic]: 4sq.com/GJvEp4
    Wed, Mar 21 2012 14:43:57
  76. Share

    : #welcome @facebook #springstudytour #ilike http://instagr.am/p/IceM9cRzrf/
    Wed, Mar 21 2012 14:41:15
  77. Share

    : #lunch at #facebook #springstudytour http://instagr.am/p/IcovcDxztY/
    Wed, Mar 21 2012 16:13:37
  78. Share
    “@meganmansell: @linkedin “signal” feature, under news tab, allows view of news posts from alumni of specific schools” #springstudytour
    Wed, Mar 21 2012 18:56:13
  79. Share

    Carole Varone
    Tue, Mar 20 2012 20:00:00
  80. Share

    : #myfav #quote #linkedin #springstudytour http://instagr.am/p/IdAQHUxzhm/
    Wed, Mar 21 2012 19:38:27
  81. Share

    LinkedIn’s Christina Allen
    Tue, Mar 20 2012 20:00:00
  82. Share
    Rencontre – en français – avec Maëlla Buet, linguiste chez #LinkedIn #springstudytour
    Wed, Mar 21 2012 19:47:01
  83. Share
    Kudos RT @manuelnappo: : Impressive, @jeffweiner just held our door, as we were touring @linkedin. #downtoearth #ilikealot #springstudytour
    Wed, Mar 21 2012 19:20:01
  84. Share

    Stefani Grothe, Maria Albanese & Carmen Roman (LinkedIn’s localization team)
    Tue, Mar 20 2012 20:00:00
  85. Share
    [youtube http://www.youtube.com/watch?v=GeDz7C3-FZA?wmode=transparent&showinfo=0]
    Stefani Grothe on LinkedIn services
    Wed, Mar 21 2012 22:43:46
  86. Share
    awsm social media integration! RT @SwissEdSocial: Spring Study Tour: Day 5 goo.gl/fb/8MokI @manuelnappo @ducom5 & carole from @unige
    Thu, Mar 22 2012 23:41:50
  87. Share

    In front of LinkedIn
    Tue, Mar 20 2012 20:00:00
  88. Share
    [youtube http://www.youtube.com/watch?v=_6AAZR7hEPo?wmode=transparent&showinfo=0]
    Swiss Academia and the Social Media Landscape: Spring Study Tour Day 4
    Sat, Mar 24 2012 17:45:58
  89. Thursday, March 22, 2012 – Day 5

  90. Share
    @cindyeggs Re engagement spam, you’ll enjoy this, I think: mstnr.me/iJVAHV (note the date) #fallstudytour
    Fri, Mar 23 2012 17:44:57
  91. Share
    When it comes 2 seducing upper mgmt. nobody says it better than @GuyKawasaki guykawasaki.com/enchantment/ #springstudytour
    Thu, Mar 22 2012 14:17:14
  92. Share

    captured the daily panorama at swissnex San Francisco with #Photosynth #springstudytour http://pic.twitter.com/RVp84VsP
    Thu, Mar 22 2012 13:56:54
  93. Share
    Swiss unis learn about content strategy and social media for highered from the great @mStonerblog #springstudytour
    Thu, Mar 22 2012 12:39:59
  94. Share

    mstoner at stage #springstudytour http://pic.twitter.com/gevVrI09
    Thu, Mar 22 2012 12:22:54
  95. Share
    Not everything that can be counted counts, and not everything that counts can be counted. ~ Albert Einstein #Quote
    Thu, Mar 22 2012 12:00:01
  96. Share
    #springstudytour don’t’ dream,Facebook is not THE ANSWER
    Thu, Mar 22 2012 12:47:35
  97. Share
    «Being a community manager is really a challenge» @mStonerblog #springstudytour
    Thu, Mar 22 2012 12:04:44
  98. Share
    @mStonerblog @carolevarone thank you very much for your answers
    Thu, Mar 22 2012 18:19:27
  99. Share
    #truth RT @stanfordeng Not everything that can be counted counts, and not everything that counts can be counted. ~Albert Einstein #quote
    Thu, Mar 22 2012 17:23:42
  100. Share

    : Thanks. “@calacademy: Love this pic! RT @manuelnappo: #springstudytour http://instagr.am/p/IhRLV5RzqS/”
    Fri, Mar 23 2012 14:58:24
  101. Share
    [youtube http://www.youtube.com/watch?v=6kPmJD-YSSk?wmode=transparent&showinfo=0]
    Swiss Academia and the Social Media Landscape: Spring Study Tour Day 5
    Sun, Mar 25 2012 14:24:23
  102. Share
    one of the most comprehensive soc media community mgmt presentations of the week #springstudytour @calacademy
    Thu, Mar 22 2012 17:47:00
  103. Share
    We had the absolute pleasure of hosting Swiss guests doing a social media #springstudytour w/@swissnexSF – thanks for stopping by!
    Thu, Mar 22 2012 20:13:43
  104. Share
    #springstudytour Use something which already exists: For example flickr for a photo contest @calacademy
    Thu, Mar 22 2012 18:02:20
  105. Share

    California Academy of Sciences – on the roof
    Wed, Mar 21 2012 20:00:00
  106. Philippe Fabian shares his thoughts during or daily debriefing
  107. Share

    Debrief – Philippe Fabian
    Wed, Mar 21 2012 20:00:00
  108. Share
    Robotics in Space conference @swissnexSF with Volker Gass from Space Center Epfl
    Thu, Mar 22 2012 21:57:05
  109. Share

    Volker Gass presents
    Wed, Mar 21 2012 20:00:00
  110. Share
    Cool to see so many Swiss Unis working together on 1st Swiss satellite @hes_so @UniNeuchatel @EPFLNews @FHNW now on to keeping space clean
    Thu, Mar 22 2012 22:23:34
  111. Friday, March 23, 2012 – Day 6

  112. Share

    David Harris and the team no2
    Thu, Mar 22 2012 20:00:00
  113. Share
    Want crowdsourced funding for your scientific research? Consider #SciFund and sign up in the next few days for round 2: bit.ly/HbFwcu
    Mon, Mar 26 2012 12:45:14
  114. Share
    #springstudytour It is up to own’s personality if you are better in strategical or operative level @davidharris. analyze colleagues 🙂
    Fri, Mar 23 2012 13:42:25
  115. Share

    Workbook
    Thu, Mar 22 2012 20:00:00
  116. Share
    #springstudytour paraphrasing Stoner: most compelling thing you can do online is posting unique content
    Thu, Mar 22 2012 11:56:07
  117. Share

    Fantastic guide Dan Tussey from @SFCityguides never disappoints! Another awesome gold rush tour! #springstudytour http://pic.twitter.com/FVMp5UJq
    Fri, Mar 23 2012 15:49:01
  118. Share

    David Spring
    Thu, Mar 22 2012 20:00:00
  119. Share

    visiting blackboard mobile offices in San Francisco with @mblevangelist #springstudytour http://pic.twitter.com/AeMR0WTp
    Fri, Mar 23 2012 17:13:33
  120. Share
    @mblevangelist thanks for the great presentation and good ideas – Blackboard Mobile #springstudytour
    Fri, Mar 23 2012 18:55:46
  121. Share
    #blackboard: Data integration is the greatest challenge #springstudytour
    Fri, Mar 23 2012 17:58:35
  122. Share
    In case you haven’t heard, Blackboard acquires Moodlerooms… .tcrn.ch/GRiQ4W
    Mon, Mar 26 2012 18:23:15
  123. Share

    David Small – BlackBoard
    Thu, Mar 22 2012 20:00:00
  124. Share
    Love! RT @manuelnappo: : Wondering, what we’ve been doing at #springstudytour @SwissEdSocial? Read it here bit.ly/GWmMPT
    Fri, Mar 23 2012 11:47:01
  125. Share

    swissnex’s Christian Simm
    Thu, Mar 22 2012 20:00:00
  126. Share

    : #myfav #learning from #springstudytour http://instagr.am/p/IiFCqhRzkc/
    Fri, Mar 23 2012 18:57:55
  127. Share

    #springstudyour it’s was a super week, thank you to everyone http://pic.twitter.com/uYYkDjsL
    Fri, Mar 23 2012 19:34:52
  128. Share

    Gilda Schertenleib on the week
    Thu, Mar 22 2012 20:00:00
  129. Share

    #springstudytour the last menu http://pic.twitter.com/A3ZBUN8z
    Sat, Mar 24 2012 12:02:09
  130. Share

    Goodbye dinner
    Thu, Mar 22 2012 20:00:00
  131. Share

    Thank you @swissnexSF for providing us with excellent building blocks. Now we have to create and deliver. http://instagr.am/p/IiCHZLhv7e/”
    Fri, Mar 23 2012 20:00:25
  132. Share
    #sprinstudytour Thanks for an incred inspiring week, ladies! Such gracious hostesses! @SwissEdSocial @florenciapp @meganmansell @JuliaClaud
    Sat, Mar 24 2012 10:50:49
  133. Share

    Ready and sad to leave SF #springstudytour http://instagr.am/p/Ik08ckmKc6/
    Sat, Mar 24 2012 20:35:16
  134. Share
    Landed… Greetings to the #awesome people from #springstudytour
    Sun, Mar 25 2012 10:02:11


Spring Study Tour: Day 6

A recap of the study tour’s final day comes from Gilda Schertenleib, University of Lugano, and Philippe Fabian, Zurich University of Applied Sciences.

In Search of the Holy Grail
At the end of this incredible week, we probably identify with the gold diggers that came to San Francisco in the 1840’s, a story that our fantastically funny guide illustrated during the Gold Rush City walking tour today.

And here we are, 170 years after the Gold Rush, repeating history with the “Social Media Rush.” A group of avid people, who travelled mountains and oceans in search of the Social Media grail. Like the gold seekers that didn’t actually find nuggets in the city of San Francisco, we didn’t find our grail, either. Simply because it doesn’t exist here, and might not exist anywhere on the planet.

Best of the Week Photos

We cannot display this gallery

But as with those Californian ancestors, no grail doesn’t mean no riches for us. Those early settlers found other things and were successful in many other ways. They turned San Francisco into a prosperous city. Likewise, we found a whole lot of inspiration, gained unique insights into shooting stars and pioneers of the Social Media era, came across great discussions and made valuable connections with many people here in the Bay Area and with our Swiss colleagues. We could literally feel the heartbeat of Social Media.

Encouraged and enriched we will try to make the Silicon Valley spirit grow and prosper in our institutions back home. We will try to stay down-to-earth with the use of Social Media as American universities do. But on the other hand, we have to break new ground and not be afraid of stumbling.

Or, in the words of David Harris from today’s final workshop: “Fail forward or fail fast.” Just like the gold diggers did.

Video Recap of Day 6

[youtube http://www.youtube.com/watch?v=hH5Y5Kowi5c&w=560&h=315]