The Digital Campus

The Digital Campus


Spring Study Tour: Day 4

Day 4 of the Spring Study Tour is summarized here by guest bloggers Simone Brandenberg and Herwig Dämon, from the University of Liechtenstein, and Magdalena Egli, from login.

  1. Name dropping day: @YouTube, @Facebook, @LinkedIn

  2. YouTube – Join the global classroom
  3. Share
    : Smile. You are at @youtube #springstudytour (@ YouTube HQ w/ 2 others) 4sq.com/GHtc80
    Wed, Mar 21 2012 12:06:41
  4. Already shortly after the arrival at 901 Cherry Street it became perfectly clear that the content of this tweet absolutely fits the corporate culture of YouTube. On the guided tour through the building, Arthur Woods, responsible for the EDU Partnerships, pointed out all the conveniences YouTube offers to its employees – starting with the obligatory 24-hours-provision with an impressing variation of free food that we already experienced in other social media companies the last days. A guaranty for one or another overtime hour… Chuck Darrahs statement of Monday morning rang in our ears: “You don’t have to pay for the coffee – you already payed for it!”

    Following the motto “Anyone can obtain a world-class education” YouTube installed its EDU program in 2009 with the ambitious aim to provide a free knowledge-platform for everyone. The program is divided into three main sections: K12 for primary and secondary schools and teachers with formats like sesame street. The life long learning in cooperation with e.g. the Moma. And – most interesting for us – the higher education in cooperation with colleges and universities like Harvard, Stanford or Yale. Meanwhile there are more than 750 educational channels on YouTube with more than 54.000 accessible videos. The content is mainly uploaded by partner universities but YouTube also invested 100 Mio. $ to produce new content.
    How now to become a partner for educational programs? Just open a channel, generate high quality content, apply for the program and become involved in the edu community. Content can be lectures with top professors, student testimonials or live stream campus-wide events. Just make sure to involve staff and students to generate content to make it more authentic and vivid. And don’t forget your alumni and prospective students as interesting audiences. Being aware of the branding you can also start with only few and produced videos. And even if YouTube is the 3rd most visited website in the world, don’t forget to crosspost ion your other channels.
    With Google Analytics it is possible to learn more about the users backgrounds, their preferences and even the exact time when they stopped watching a video – to immediately be able to alter strategy and content. And of course Arthur Woods and his team will be glad to help with the implementation.
  5. Share
    [youtube http://www.youtube.com/watch?v=r-u_dUr4ro0?wmode=transparent&showinfo=0]
    Arthur Woods / YouTube EDU
    Wed, Mar 21 2012 14:56:04
  6. Facebook – “Fail fast”
  7. Share

    : #welcome @facebook #springstudytour #ilike http://instagr.am/p/IceM9cRzrf/
    Wed, Mar 21 2012 14:41:15
  8. Rodrigo Schmidt, Product Manager Website, was our guide at Facebook. He showed us the whole complex of buildings and answered our questions from a personal perspective. The buildings seem to be under construction to demonstrate the culture of  always being working. The buildings belonged to Sun Systems. When Facebook bought the complex, they refurbished the elements that could remember to Sun and what did not fit with the culture of Facebook. Facebook moved into the campus in November 2011, but until now just five buildings of the eighteen are used. On the big place in the centre of the campus they wrote in big letters HACK, so that it can be seen from a satellite.  As highlight of the day we even saw Mark Zuckerberg on our way to lunch.

    Rodrigo explained the concept called “Fail Fast”: Within a project duration of four to six months a product should be completed and brought to market. The philosophy of Facebook is not to work longer than half a year on it for not loosing the high motivation to work on it.
    It was a real chance for us to be received by Facebook because they do not have official tours any more. Thanks a lot for this effort to Florencia!
  9. Share
    [youtube http://www.youtube.com/watch?v=wfKhe28AhtU?wmode=transparent&showinfo=0]
    Rodrigo Schmidt on Facebook Pages
    Wed, Mar 21 2012 16:38:59
  10. LinkedIn – serving HigherEd
  11. “How can LinkedIn help in your alumni aspirations?”, asked Christina Allen, Director of Product Management, at the Mountain View based ‘business-related social networking site’. Many of the #springstudytour participants seemed to be fairly surprised by some exciting new services for higher education. Like the runaway hit for LinkedIn, although it has been hardly marketed: the Alumni product. According to Christina it was designed to serve a number of purposes. The service helps to understand where alumni did go, where fellow alumni are, what fellow alumni are doing for business and how one can reach out to them. Tour participants learned about various other opportunities to build more robust alumni groups, a clear “call-to-action” was audible within the group.

    A discussion with LinkedIn’s localization team again served as proof of the Silicon Valley entrepreneurial attitude: connect, start things, and find out whether they work. Hands on and with attention to detail, team members responded to suggestions by the #springstudytour participants in order to help tailor the offer to universities’ needs.
    In a “big five” comparison (no, we are not talking safari, but Twitter, YouTube/Google, Facebook, and LinkedIn) during the wrap-up, question was whether LinkedIn could maintain its already more ‘corporate world’ culture amongst the social media networks after the IPO. Frankly, we couldn’t care less as long as their network serves universities’ needs in fostering students and alumni relationships.
  12. Share
    [youtube http://www.youtube.com/watch?v=GeDz7C3-FZA?wmode=transparent&showinfo=0]
    Stefani Grothe on LinkedIn services
    Wed, Mar 21 2012 22:43:46
  13. P.S.: Herwig picked the tweet of the day, since he is suffering from the red-green color deficiency as well …
  14. Share
    #springstudytour: why fb is blue? A lot of engineers are red-green-colour-blind.. So they at least recognize their logo:-)
    Wed, Mar 21 2012 16:19:50
  15. Always push further, even if the way is down: sliding competition at YouTube:
  16. Share
    [youtube http://www.youtube.com/watch?v=BhP2mDjvFTo?wmode=transparent&showinfo=0]
    Sliding competition at YouTube
    Wed, Mar 21 2012 14:58:00

Video Recap of Day 4

[youtube http://www.youtube.com/watch?v=_6AAZR7hEPo&w=560&h=315]


Spring Study Tour: Day 3

Day 3 of the Spring Study Tour is summarized here by guest bloggers Marcel Blattner and Cindy Eggs, from the Fernfachhochshule Schweiz, and Ladina Caprez, from the University of Lugano.

Die Luft der Freiheit weht

Today we discovered various ways in which the winds of freedom blow, as mentioned in Stanford’s motto. Whereas Twitter owes its success partly to the fact that it fostered freedom in some countries, at Stanford they think a little differently about it…

First thing in the morning we discovered Twitter’s conception of freedom right away when Elaine, the secretary, had to abandon her work to allow us a group picture in front of the Twitter sign (on the wall right behind her desk). Before starting the actual meeting, Thomas Arend invited us to serve ourselves at the vast breakfast buffet – including eight different kinds of coffee and at least fifteen different types of cereals – quite unusual for Europeans.

During his speech, Thomas elaborated on different dimensions of Twitter’s freedom: Tweets that spread all over the world in a very short time make it possible to overcome distance and therefore allow freedom of thought and speech no matter where your followers are; giving a voice to a mute girl commenting on soccer games, Twitter allows her to overcome many obstacles; by connecting people’s opinions beyond country boundaries, Twitter creates a platform for the oppressed to gain strength in revolution.

Twitter stream seconds after the earthquake in Japan, March 2011.

Twitter stream seconds after the earthquake in Japan, March 2011.

Creating a platform is also Stanford’s goal with their social media activities. Stanford gives visibility to its excellence in the field by collaborating with researchers, who publish their findings on the various social media channels. Even though Stanford’s School of Medicine encourages its scholars to produce content and to use their own voice and tone, they are still held to certain criteria, such as publishing date, journal standing, etc.

Heading to the alumni center, we became aware that the wisdom of freedom has other dimensions on this very nice and cultivated campus. The Stanford Alumni Association motivates current and former students to join their different social platforms in order to connect to the alumni network once they graduate. The data generated from these networks is used to list people with common interests and to link them with each other and with influencers. From the content point of view, the Association’s priority is to spotlight what their alums do instead of just broadcasting their own news.

At Stanford’s School of Engineering they see eye-to-eye with their colleagues: They tell stories on their Facebook page and collaborate with interns to create content that engages their audience. Thanks to reliable and extensive data, the social media team at Stanford knows what their audience is interested in and no longer have to rely on guessing. However, they keep an eye on the content created and sometimes do need to intervene and confine the freedom they conceded their interns.

To sum up, Day 3 of the #springstudytour showed that, at the bottom line, social media equals freedom, but this freedom can be interpreted in various ways – as with social media activities in general, by the way.

PS: Check out our group’s activity on Twitter using the #springstudytour hashtag – increasing steadily as slowly everybody discovers the freedom of speech on SoM 🙂

Video Recap of Day 3

[youtube http://www.youtube.com/watch?v=r4MmVHli45U&w=560&h=315]


Spring Study Tour: Day 2

For Day 2 of the Spring Study Tour, guest bloggers Annika Glauner, from Euresearch – International Research Programmes at the University of Zurich and ETH Zurich, David Spring, from the University of Lausanne, and Lara Canonica, from the Zurich University of Applied Sciences reflected on the day’s rich program.

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And here is the team’s reflection on the day:

Trying to explain what Silicon Valley is to someone who has never been to the region is a bit like trying to explain what a particular color looks like to someone who is blind. Prof. Chuck Darrah from the San Jose State University tried to provide us with the peripheral definitions of what Silicon Valley is as a whole, in order for us “Swiss cookies” to better interact in this area and connect with its “tribes” over the upcoming five days.

Chuck Darrah is an insider because he lives in the heart of Silicon Valley, in Mountain View (aka Mountain Google), and he is an outsider because he has no cellphone. As an anthropologist his job is to study the “tech tribe” in Silicon Valley. He interviews and observes them.

San Francisco is not in the Silicon Valley of which San Jose is the capital. Officially, Silicon Valley doesn’t even exist.

Over the past forty years the Valley has changed a lot. The industry shifted from hardware to software to Internet. Now, there are 22,000 high-tech companies in the region.  People come here from all over the world because of the highly paid jobs. The mentality is to take risks and celebrate failure. Mobility is important, and people tend to switch jobs every two years otherwise they are considered as losers. Here everything is transformed into technical problems that need to be solved. So in order to blend in, we became mobile too and drove to Cupertino for an appointment at Apple headquarters.

We met Steve Wilson, iTunes U Producer and Deirdre Espinoza, Sr. Marketing Manager Education Content. They presented iBooks and iTunes U. Apple is as brilliant as you would expect it to be: it’s vivid, creative, buzzing. And in this spirit we left for the University of California, Berkeley.

The meeting we had with Christina Sponselli (Social Media Director), Kathryn Bader and Ram Kapoor (Office of Public Affairs) was comforting, down-to-earth and inspiring. At Berkeley they are not implementing a strategy, but rather validating it through a process of experimentation and co-creation. They provided us with tips and tricks and good advice. UC Berkeley has also a Social Media User Group (SMUG), who gathers once a month to share experience and to discuss how to reach more students and alumni. With a small and flexible team and very little resources, they are active on different platforms like Facebook, Google+, Twitter, YouTube, LinkedIn, Foursquare to name a few.

So what have we learned today? That we too are able to facilitate innovation by applying The Infinite Loop using a human-centered approach, as the people we want to reach are the experts, they know what they need.

Hearing, creating, delivering, evaluating, improving, learning.

Observations lead to stories, lead to networking, lead to opportunities, lead to ideas, lead to solutions, lead to implementation.

This has been a very promising start to an exciting week. To be continued…

For a video recap of the day, see below:

[youtube http://www.youtube.com/watch?v=36mNgIrYqSc&w=560&h=315]


Spring Study Tour: Day 1

On Sunday, March 18, 2012, swissnex San Francisco welcomed 14 representatives from Swiss higher education for a week-long, immersive study tour on the subject of social media for academic institutions. swissnex director Christian Simm welcomed the group and introduced our work with Swiss universities. Gioia Deucher described the organization’s activities with Swiss startups, particularly university spin-offs. With introductions and program overview out of the way, the day wound down with a welcome dinner at Urban Taverna. Here’s a quick recap in video.

[youtube http://www.youtube.com/watch?v=lCL7_kzAzHk&w=560&h=315]


Fall 2011 Study Tour by Storify.com

Eleven Swiss university representatives visit the San Francisco Bay Area to learn how local universities are leveraging social media and scout news trends in Silicon Valley.

@retosiffert Welcome to San Francisco! # fallstudytour
swissnexSF
September 25, 2011
RT @sylviefournier: Ready to begin the first day of #fallstudytour in @swissnexSF
swissnexSF
September 26, 2011
@FortGuil nice shot! #fallstudytour yfrog.com/kl74jjaj @swissnexsf
meganmansell
September 26, 2011

Getting to know #fallstudytour participants! http://twitpic.com/6r0tk8
Photo by swissnexSF on twitter

Great presentation of what makes the Silicon Valley so unique in the world by chuck darrah #fallstudytour http://t.co/NJENYSrA
hdzimmermann
September 26, 2011
[youtube http://www.youtube.com/watch?v=jbxxi1boJSU?enablejsapi=1&origin=storify.com&wmode=opaque&w=360&h=294]
Just met a former business informatics student from #FHS St. Gallen at @swissnexSF – what a small world #fallstudytour
hdzimmermann
September 26, 2011
@ucberkeley gives us insight into their #socialmedia management #fallstudytour @swissedsocial http://t.co/4HXDlzWC
meganmansell
September 26, 2011
Questions like "what’s your favorite place on campus?" triggers the most likes and comments on UC Berkeley’s Facebook page #fallstudytour
JuliaClaud
September 26, 2011
RT @sylviefournier: have to find the students where they are (on social media), not where you want them to be. – Dan Mogulof #fallstudytour
SwissEdSocial
September 26, 2011
Flickr: Swiss Academia and the Social Media Landscape

Flickr is almost certainly the best online photo management and sharing application in the world. Show off your favorite photos and videos to the world, securely and privately show content to your friends and family, or blog the photos and videos you take with a cameraphone.
RT @SwissEdSocial: 16% of new twitter users sign up on a mobile device. #fallstudytour
nikoko
September 27, 2011
A walk in the Berkely park 1 #fallstudytour http://t.co/kOzXSebr
guillaumeconne
September 27, 2011

You're so very welcome. You inspire us! RT @CyberlearnSanF: End 1st Day. Busy tiring but rich & interesting! Tx again! http://yfrog.com/kgd79nvj
Photo by swissnexSF on twitter

Loving these photos from yesterday! Thanks #fallstudytour http://t.co/OR54IviC
meganmansell
September 27, 2011
Very true so far! RT @geeringm: "They all cook with water" – that’s a perfect and motivating claim for the studytour! #fallstudytour
hdzimmermann
September 26, 2011
A walk in the Berkeley park 2 #fallstudytour http://t.co/7vuCHoSP
guillaumeconne
September 27, 2011
Fall 2011 Study Tour: Day 1

September 27, 2011 by meganmansell Day 1 of the study tour included a few words about swissnex San Francisco from Executive Director and Founder, Christian Simm, and some specifics on our work with universities as described by Vanessa Drigo.
#fallstudytour on the way to Stanford University http://t.co/DHpPLzZR
geeringm
September 27, 2011
yes, great! RT @SwissEdSocial: Ian Hsu’s team @Stanford is a true example of constant evolution through experimentation #fallstudytour
hdzimmermann
September 27, 2011
LinkedIn, Facebook, Twitter, Blog, etc are not necessarily competing channels to reach out alumni – Adam Miller #fallstudytour
SwissEdSocial
September 27, 2011
After UC Berkeley, we are here at Stanford University! Great campus, great conversations with Internet Media Managers! #fallstudytour
Executive_MScom
September 27, 2011
[youtube http://www.youtube.com/watch?v=n2D8zxqNCXA?enablejsapi=1&origin=storify.com&wmode=opaque&w=360&h=294]
Lesson of the day (or of the morning) : "People love hearing about themselves" #fallstudytour
guillaumeconne
September 27, 2011
Nostalgia is key for alumni to respond, A. Wolf @StanfordAlumni #fallstudytour Also ask questions that makes them look smart if they answer
SwissEdSocial
September 27, 2011
Okay, VIDEO of the social media study tour day 1 is ready. http://t.co/v4IUdEgZ #fallstudytour (sorry ’bout the sound)
meganmansell
September 27, 2011
[youtube http://www.youtube.com/watch?v=DQdswcTJW44?enablejsapi=1&origin=storify.com&wmode=opaque&w=360&h=294]
The First Google Server #fallstudytour http://t.co/xnSBesO8
hdzimmermann
September 27, 2011
RT @FortGuil: How to success on Twitter and FB? "Just be there. Just show up." Staci Baird @girljournalist Pretty simple? #fallstudytour
hdzimmermann
September 27, 2011
Chartbeat.com, crowdbooster.com, timely.is and storify.com @girljournalist recommended tools. Thanks so much for all the tips #fallstudytour
SwissEdSocial
September 27, 2011
really social! RT @florenciapp: Promoting other people’s content is part of @stanfordeng social media strategy #fallstudytour
hdzimmermann
September 27, 2011

Met with a cool group of folks from @SwissnexSF today @Stanfordeng and talked all things social media.
Photo by Girl Journalist on flickr

"They all cook with water, but …" — Day 2 of Social Media Study Tour http://t.co/fFA7vKrd #fallstudytour
hdzimmermann
September 28, 2011
RT @JuliaClaud: And here is the proof! Who can spot it? RT @SwissEdSocial We just saw @SwissAirLines fly over @Stanford #fallstudytour http://j.mp/rdLUKO
SwissEdSocial
September 28, 2011
[youtube http://www.youtube.com/watch?v=k1zOFt4qxO4?enablejsapi=1&origin=storify.com&wmode=opaque&w=360&h=294]
We just saw the SFO-ZRH @SwissAirLines fly over @Stanford We had a "Swiss" moment 🙂 #fallstudytour
SwissEdSocial
September 28, 2011
"…some use San pellegrino" as @geeringm said @hdzimmermann: "They all cook with water, but …" — day 2 http://t.co/sDvnmh7j #fallstudytour”
retosiffert
September 28, 2011
Multimedia integration in one frame without ever leaving @webdoc pure HTML5. Brilliant!
florenciapp
September 28, 2011
Awesome. Webdoc’s Vincent Borel uses Charles Bradley example in Webdoc demo! #fallstudytour http://t.co/UNX1TLkU
meganmansell
September 28, 2011
Charles Bradley

webdoc is a social platform empowering people to express themselves and interact with others online in ways that haven”t been possible until now. It”s a place where social conversation is rich and happens just like it does in real life: spontaneously around people, events and topics.
@ webdoc really interesting tool, can’t wait to start using it. Thanks for the presentation! #fallstudytour
guillaumeconne
September 28, 2011
@webdoc cool presentation from Vincent Borel #fallstudytour Webdoc is ad-free & for free, updated in real time. nice!
hsgsanfran
September 28, 2011
which company would show you cafeteria a/ gym first before any pres.? must be a google company #YouTube #fallstudytour http://t.co/5EtPxyGJ
hdzimmermann
September 28, 2011
Why YouTube and not iTunesU? #fallstudytour Worldwide reach is the main advantage of YouTube over itunesU
SwissEdSocial
September 28, 2011
We are @YouTube with Jacques Hebert & David Fuchs – excited to hear about the educational side of YT #fallstudytour http://j.mp/psAoEq
JuliaClaud
September 28, 2011
@SaWenger this is the tool I recommended to you earlier: memonic.ch @mymemonic – give it a try #fallstudytour #swiss #startup
hdzimmermann
September 28, 2011
At @wildfireapp with @johnmazevedo Very excited to learn what unis can do with Wildfire #fallstudytour
SwissEdSocial
September 28, 2011
We do too! @florenciapp: I love that Facebook is a client of @wildfireapp powering more than 40 of their pages #fallstudytour”
wildfireapp
September 28, 2011
RT @florenciapp: Competition for fans. Avg user likes 8.7 pages. Content has to be relevant to keep them #fallstudytour @wildfireapp
meganmansell
September 28, 2011
Your FB fans can be your spokespersons – 91% of brand fans are more likely to recommend brand to friends #fallstudytour
florenciapp
September 28, 2011
WILDFIRE the perfect start-up!

webdoc is a social platform empowering people to express themselves and interact with others online in ways that haven”t been possible until now. It”s a place where social conversation is rich and happens just like it does in real life: spontaneously around people, events and topics.
RT @SwissEdSocial: Social Media Study Tour Daily! http://t.co/KA49HRAq ▸ @epfl @guillaumeconne @meganmansell @ucberkeleynews #fallstudytour
meganmansell
September 28, 2011
Meeting california style? Gioia introduces the participants to her activities w/Swiss university spinoffs #fallstudytour http://j.mp/nV1q8x
JuliaClaud
September 28, 2011
Jobs for students and recent graduates – Very nice product: http://t.co/KYyuzA1j #fallstudytour
SwissEdSocial
September 28, 2011
"we’re sitting on data that can tell you the degree outcomes from any university, any department" Christina Allen, LinkedIn #fallstudytour
meganmansell
September 28, 2011
LinkedIn as a safety net for students – @christinaallen at @linkedIn #fallstudytour
SwissEdSocial
September 28, 2011
Stray Google bikes. #fallstudytour http://t.co/7ISHU5ah
meganmansell
September 29, 2011
Visite de @LinkedIn et rencontre avec les personnes en charge de la localisation française du site. #fallstudytour
CyberlearnSanF
September 29, 2011
Nice work, guest bloggers! RT @SwissEdSocial: Fall 2011 Study Tour: Day 3 http://t.co/8gnab6bhttp://goo.gl/fb/PL8YO #fallstudytour
meganmansell
September 29, 2011
[youtube http://www.youtube.com/watch?v=4Bz1aYDrviI?enablejsapi=1&origin=storify.com&wmode=opaque&w=360&h=294]
We are so fortunate to have @mStonerblog @swissnexSF talking to our Study Tour participants #fallstudytour http://t.co/BYwg1DgM
SwissEdSocial
September 29, 2011
Lesson of the morning : "It’s time to get real about social media" (Michael Stoner) #fallstudytour
guillaumeconne
September 29, 2011
See what Brent Izutsu has been up to. @stanford on ITunes U hits 40 mil downloads http://t.co/B4Z84JsT #fallstudytour
meganmansell
September 29, 2011
It’s all about empowering the organization – @mStonerblog on organizational models for social media management #fallstudytour
SwissEdSocial
September 29, 2011
"Sometimes is really important to pick up a phone and make a call" Michael Stoner #fallstudytour
guillaumeconne
September 29, 2011
A Facebook page is not a social strategy – Michael Stoner #fallstudytour
hsgsanfran
September 29, 2011
Top level support to start social media is absolutely essential @mStonerblog #fallstudytour
SwissEdSocial
September 29, 2011

Peering over Reto's shoulder
Photo by swissnex San Francisco on flickr

A personal connection is crucial to get the loyality of your Facebook fans – something universities usually have @mstonerblog #fallstudytour
JuliaClaud
September 29, 2011
If you want to set up an alumni network, think about what is valuable to alumni first = key to get commitment & engagement #fallstudytour
JuliaClaud
September 29, 2011
Lunch at Ferry Building. #fallstudytour http://t.co/WoiAHfdz
meganmansell
September 29, 2011
After an outdoor lunch at SF ferry building #fallstudytour is off to meet with @lenashaw at UCSF http://t.co/zONQLBj5
SwissEdSocial
September 29, 2011
Hey @LenaShaw Check out this recap of our visit to @ucsf http://t.co/g88OqbUS #fallstudytour
SwissEdSocial
September 30, 2011
It’s not just about the numbers. Are they engaged? – @LenaShaw @ucsf #fallstudytour
SwissEdSocial
September 29, 2011
Robotic Pharmacy Video by @ucsf picked up by Tech press outlets Very cool: http://t.co/EaxW2Pjf #fallstudytour
SwissEdSocial
September 29, 2011
@ucsf with Lena Shaw. It seems that this University is closer than ours in Switzerland. #fallstudytour
FortGuil
September 29, 2011
[youtube http://www.youtube.com/watch?v=19kGmPfyt24?enablejsapi=1&origin=storify.com&wmode=opaque&w=360&h=294]
message: multimedia rich stories are good stories. #fallstudytour
meganmansell
September 29, 2011
Social Media Study Tour Daily is out! http://t.co/6BoCoSAC ▸ Top stories today via @sylviefournier @executive_mscom @florenciapp @sponselli
SwissEdSocial
September 29, 2011
Day 4 blog post is up. Guest bloggers rock! @RT @SwissEdSocial: Fall 2011 Study Tour: Day 4 http://t.co/Mljnr05G #fallstudytour
meganmansell
September 30, 2011
At #kred preview. People are very excited about this product. New competition for @klout? Can’t wait to see @Sara__Fedele @sylviefournier
florenciapp
September 30, 2011
@PeopleBrowsr with @sylviefournier @florenciapp #kred
Sara__Fedele
September 30, 2011
#fallstudytour final day starts with @physicsdavid (@ swissnex San Francisco w/ @florenciapp) http://t.co/xwBP9Kc0
hdzimmermann
September 30, 2011
#fallstudytour hard at work with @physicsdavid on metrics http://t.co/3sQMwhm0
SwissEdSocial
September 30, 2011
Lesson of the day: "Social media is not a strategy, it’s a tool" (@physicsdavid) #fallstudytour
guillaumeconne
September 30, 2011
RT @JuliaClaud: Our fantastic guide Dan Tussey from @SfCityguides is talking about the Gold Rush with our group #fallstudytour http://t.co/ZbV8LSM1
SwissEdSocial
September 30, 2011
150 years ago it took 5-6 months to go from NYC to SanFran – so don’t complain about redeye flights 😉 #fallstudytour #citytour
hdzimmermann
September 30, 2011
This beautiful top floor meeting room at @Blackboard is so well lit that I want to wear my sunglasses http://j.mp/nlEBrd #fallstudytour
JuliaClaud
September 30, 2011
Walking tour of 1840s SF. #fallstudytour http://t.co/iol5IQ6o
meganmansell
September 30, 2011

with FHS Alumnus Marco Solombrino
Photo by hdzimmermann on flickr

Going mobile is a huge challenge and opportunity. Nice @blackboard solutions #fallstudytour Cool simulator app #fallstudytour
florenciapp
September 30, 2011
Visiting @blackboard with #fallstudytour Discovering their ties with @Stanford http://t.co/V7XmH36P
SwissEdSocial
September 30, 2011
e-Learning goes mobile! Is that the future? #fallstudytour
Sara__Fedele
September 30, 2011
RT @meganmansell: I 2nd that. Good to meet the neighbors, too! RT @SwissEdSocial: Thank u @mblevangelist for a great @blackboard presentation. #fallstudytour
wayne8482321
September 30, 2011
I 2nd that. Good to meet the neighbors, too! RT @SwissEdSocial: Thank u @mblevangelist for a great @blackboard presentation. #fallstudytour
meganmansell
September 30, 2011

Mobile Evangelist David T. Small, Blackboard
Photo by hdzimmermann on flickr

Thank you @mblevangelist for a great @blackboard presentation. Tons of interest from our #fallstudytour participants
SwissEdSocial
September 30, 2011
Christian Simm concludes #fallstudytour – thank you @swissnexSF http://t.co/Vh6T5ygi
hdzimmermann
September 30, 2011

Christian Simm concludes #fallstudytour - thank you @swissnexSF
Photo by hdzimmermann on flickr

Thank you so much for this wonderful and so interesting week. Awesome @swissnex team! #fallstudytour
sylviefournier
September 30, 2011
Checking out @Stanford app w/ guys who made it: Blackboard Mobile #fallstudytour http://t.co/vNFTQlJa
meganmansell
September 30, 2011
What a great week! Thank you @florenciapp @JuliaClaud @meganmansell and all the @swissnexSF team! #fallstudytour
guillaumeconne
September 30, 2011
No Thank YOU!! RT @CyberlearnSanF End of this awsome tour. So many inputs experiences meetings. Tx swissnex #fallstudytour
JuliaClaud
October 1, 2011
Sure: Robot Revolution: From the Lab to the World @swissnexSF http://t.co/4LzEAJNV RT @wildfireapp: Friday evening plans? #fallstudytour
hdzimmermann
September 30, 2011
#fallstudytour still awake and hanging w/ robots @ swissnexsf http://t.co/vrXmH4Hi
meganmansell
October 1, 2011
Big compliment for @florenciapp @meganmansell @JuliaClaud and all @swissnexSF team! #fallstudytour was just great http://t.co/YchhTOnN
retosiffert
October 1, 2011
I miss the #fallstudytour! What will I do without you?
meganmansell
October 1, 2011
@retosiffert WOW! Who would have said you would be organizing this over twitter? Have a great bike tour #fallstudytour!
SwissEdSocial
October 1, 2011
Last day @Sanfrancisco gonna seize the day! Thx @swissnexsf for this great week! ‘was just AWESOME! Keep in touch, cheers! #fallstudytour
olivierschwarz
October 1, 2011
Relive the first 3 days of #fallstudytour in this @youtube playlist: http://t.co/yYrsbIhg
SwissEdSocial
October 1, 2011
Carpe diem today after an awsome week full of amazing experiences. Grateful tx to swissnex team. Now go for shopping!;) #fallstudytour
CyberlearnSanF
October 1, 2011
A little tired after the velo tour to Sausalito with Sara, @olivierschwarz and @retosiffert #fallstudytour
FortGuil
October 2, 2011
@florenciapp we will tweet on and on to keep in touch;) We’ll miss all swissnex cheerful motivating & so sweet girls! #fallstudytour
CyberlearnSanF
October 1, 2011
@SwissEdSocial when data plans reach their limits, Twitter is taking over 😉 by the way, the tour was A… (complete) #fallstudytour
retosiffert
October 2, 2011
@FortGuil @Sara__Fedele @olivierschwarz @retosiffert great tour! .. and me a little bit tired after returning home 🙂 #fallstudytour
hdzimmermann
October 2, 2011
Very interesting! (read w/Google translate) RT @retosiffert: Story connecting zurich & silicon valley: http://t.co/sGhMJnhw #fallstudytour
swissnexSF
October 3, 2011
@fortguil Have a nice flight home on @SwissAirLines and keep in touch #fallstudytour Can’t wait to see your photos–they are so good!
swissnexSF
October 3, 2011
Last tweet from San Francisco. Thank’s to all of you and to our @swissnexSF ‘s Angels to take care of us during the week ! #fallstudytour
FortGuil
October 3, 2011
bye bye San Francisco #fallstudytour (@ San Francisco International Airport (SFO) w/ 58 others) http://t.co/IELZXspW
hdzimmermann
October 1, 2011


Fall 2011 Study Tour: Day 4

Thursday was a city day, complete with the realities of San Francisco in the summer: sunshine one minute, fog the next. Sandrine Wenger, Alumni Network Coordinator for the University of Lausanne, was kind enough to create a delightful little photo montage of day four of the study tour. She documents our workshop at swissnex San Francisco with Michael Stoner, lunch at the ferry building, the subsequent bus (MUNI) ride, followed by an afternoon at UCSF’s Laurel Heights campus, where we met with Lena Shaw, the university’s social media marketing manager, and Sarah Paris, Director of Communications for the UCSF School of Medicine.

[youtube=http://www.youtube.com/watch?v=19kGmPfyt24]

Markus Zinsmaier, Web Editor-in-Chief of the University of St. Gallen (HSG), gives us these reflective thoughts on day four as we near the end of the study tour:

It’s time to get real about social media
By Markus Zinsmaier

The communications landscape is changing. Institutions have lost control of the message as electronic channels and social media enable individuals to communicate rapidly with each other. Everything nowadays is connected to each other, says Michael Stoner in a workshop morning session @swissnexSF. It’s Day 4 of the swissnex Study Tour and it slowly feels like home.

Have you ever thought about multi-channel strategies, targeting multiple audiences and measuring success in social media? Sure you did, but Michael Stoner brings it all together and shows possible ways of organizing these strategies.  After days of visiting the big shots in the Silicon Valley, hearing PR driven statements – but also discovering the spirit of the Bay Area, of the universities and companies – it’s refreshing to break social media down to its essential: realism, not hype.

To try it and to start with social media activities is actually a good starting point for any sort of engagement. But sometimes it’s also important to pick up a phone and make a call, says Stoner. Social Media is not a one-way street. Having a Facebook page is not a social media strategy. We know all this. We’ve heard it before. But using these tools, discovering new tools
(scvngr.com for instance), discussing problems on our way, we get closer to our own strategy. There’s no other way than doing it. Right on!

Swiss start-up Webdoc, which we learned about on day three, seems to have struck a chord. Here, study tour participant Guillaume Conne, Responsible for Information at the University of Lausanne, creates an engaging webdoc to summarize Lena Shaw’s presentation at UCSF. Remember to click on the webdoc below for the live version.

swissnex San Francisco’s overview video of Day 4:

[youtube=http://www.youtube.com/watch?v=0LElFyPnFmY]


Fall 2011 Social Media Study Tour: Hands-on Learning and Content Exercise

If you’re reading this, you must be very interested in social media and how it can be utilized and optimized for higher education, particularly in Switzerland. This post is geared toward an even smaller audience: the attendees of the Fall 2011 Social Media Study Tour to San Francisco and Silicon Valley. Read on, though, even if you are not attending the study tour, to find out how you can follow along with our activities virtually.

Attention participants: We are just days away from welcoming you to San Francisco. As you know, we have prepared what we feel is an outstanding program that connects you to social media practitioners at leading universities and provides introductions to major players at well-known social media companies and new start-ups alike. But what kind of study tour would this be if it didn’t also include a little participation?

Hands-on learning

If you thought you were coming to San Francisco to sightsee, think again. We will have fun, of course, but we’re also going to put you to work—and will work hard ourselves—to implement the tools and lessons we encounter throughout the week.

Bring your laptops and mobile phones, hopefully with data plans that allow you to be online and active while here. We expect you to snap and post photos (perhaps even shoot some video), to tweet, to check in, and most of all, to share and connect. Experience is the best way of learning, as we say at swissnex San Francisco, and experience we will.

We will all use social media as much as is comfortable throughout the study tour, but it won’t be for naught. We will collect and curate our activity as we go and compile our very own “newspaper” on Paper.li, from Swiss start-up Small Rivers. Through this service, we will have access to a shareable, digital publication (updated daily) chock full of resources, contacts, and memories.

Content streams

Of course it’s up to you, but we highly encourage you to take part and show your commitment to learning and experimenting, with the aim of better guiding your institution toward the future and assessing new tools. We expect you to update your social media accounts prior to arrival or start new ones (if only to experiment with them), and to engage with the people you meet along the way as well as with each other.

Twitter: Please tweet! Twitter is the most important stream for our Paper.li and also the most immediate, meaning it is the perfect tool for real-time reporting and interaction. To facilitate activity and engagement on Twitter, we created a list of study tour participants and the companies and individuals we will be interacting with so that we can easily, and in one place, follow, respond, react, and connect among the group. Please take a look at the list and let us know if your account is missing.

To tag study tour related tweets throughout the week, please use the #fallstudytour hashtag. Remember to use the rules and best practices of Twitter to engage with others effectively. Include links, re-tweet, and be nice. To refresh your memory if you are new to Twitter, take a listen to the Twitter 101 webinar.

Facebook: Our Paper.li will also pull from the program’s Facebook page, so be sure to post and comment on the wall and “like” the page if you don’t already.

LinkedIn: Is your profile up to date? Do you have one? Remember to connect with each other and with those we come in contact with throughout the study tour. These connections may be important in the short- and long-term.

Blog: Study tour participants will be split into small groups on Monday, the first full day of our program, and each group will be assigned a “Guest Blogger Day” on which they will collectively be responsible for one short blog post (500 words or less) on our site. Don’t worry, we will provide more instructions, and this can be very basic! We just want to hear from YOU about what ideas or activities stuck out each day. It wouldn’t be as much fun if you only heard from us, now would it? 🙂

Media: Don’t neglect multimedia. We will hopefully all be taking photos and video throughout the week. swissnex San Francisco will upload ours to a dedicated Flickr group for the study tour. You are welcome to submit yours there, too, by joining the group (FYI: you need a Flickr account to do so). Video will be posted to our YouTube channel. These links will be useful for sharing across all other channels, and they will make products like our Paper.li and blog posts much more fun, too.

Homework

So here’s your homework: Update your social media accounts or set up new ones if you are willing to do so. If you have a LinkedIn profile and haven’t yet connected with your fellow study tour participants and with us, do so. Same for Facebook and certainly for Twitter. Please also share your Twitter handles with us so we can follow you back.

Also, do a little homework on the companies, individuals, and institutions we will visit. What social media channels are they active on? Are you following them? What questions do you have for them on how what they do is applicable for Swiss higher education? Coming prepared and connected will make all of our interactions, digital and in-person, all the more fulfilling.

Resources and Required Reading

We’ve prepared a full list of useful articles and links about the people and places we’ll be visiting, including social media accounts, websites, presentations, interviews, and more. Please take advantage of these and come prepared. See you in a few days!