The Digital Campus

The Digital Campus


Need Some Inspiration for Your Science Communication?

EMCUniversity press officers work relentlessly to spread the word about the latest science news at their institution. And yet sometimes, the hard work does not result in news going viral and massive press coverage.

While we are not arguing for hyperbolic headlines or doing away with traditional communication plans, we do think that there is room for new approaches in science communications.

Check out our list with examples on how to put the fun into science! Continue Reading →


Digital Campus Study Tour – Day 4

By Andrea Schweizer, Deputy Head of Communications, Berner Fachhochschule BFH

Day 4 took us back to UC Berkeley. At Berkeley’s Graduate School of Journalism Vicki Hammarstedt and Shaleece Haas awaited us for the Video storytelling workshop. It was a day packed with both theoretical inputs and practical training. Continue Reading →


Digital Campus Study Tour – Day 3

Maximiliane Okonnek and Silvia Ortiz report on Day 3 of the Digital Campus Study Tour.

After visits to Berkeley and Stanford University we were headed towards Silicon Valley on day 3 of our study tour. swissnex San Francisco had organized visits at YouTube and LinkedIn, both companies with a strong impact on digital communication strategies of universities and other educational institutions.  Continue Reading →


Video Recap: Digital Campus Study Tour 2013

For many of our program participants,  joining our Study Tours can be a transformative experience. In September 2013, 6 university communicators spent five days together visiting companies and universities, sharing challenges and successes, and learning from each other. As part of the program, participants blogged about their experience and shared their insights through short video testimonials.

Here’s a final video recap of their time in San Francisco. Continue Reading →


Digital Campus Study Tour – Day 5: Foggy Weather, Clear Thoughts

by Adrian Sulzer, Deputy Head of Communication at the ZHAW School of Management and Law.

Karl the Fog showing-off

Karl the Fog showing-off

After an entire week of beautiful sunny weather Karl the Fog greeted us Friday morning and reminded us of his reign in the San Francisco Bay Area. Therefore, the view from the hotel room somehow suited my mood.

Despite looking forward to going back to my loved ones, I’m somewhat sad that this trip is coming to an end. It was such an interesting, intense and inspiring week. But luckily, the program wasn’t just over yet. There was still an exciting final day ahead of us.

Continue Reading →


Digital Campus Study Tour – Day 3

Facebook HQ

By Irène Brunner, Online Manager at the Zurich University of Applied Sciences, School of Engineering (@ladycomanche)

Today was the day with the big names: LinkedIn and Facebook! And a not as well known but good, established startup called Gigya. Continue Reading →


Digital Campus Study Tour – Day 2 According to Reto

Tom Abate from Stanford University's School of Engineering

Tom Abate from Stanford University’s School of Engineering

By Reto Caluori, Head of Communications at the University of Basel (@retocaluori).

A to Z through Day #2

A as in Alumni: Having focused on graduation for a long time to establish a relationship with students, Stanford Alumni now shifts their efforts to freshmen, juniors and seniors. A team of tree full-time staff members takes care of student relations.

B as in “Biggest Threat”: Immigration policy constrictions would put an end to Silicon Valley, says Chuck Darrah. To a great extent, the Valley “is built on CHIPs” (i.e. Chinese and Indian professionals).

Continue Reading →


Digital Campus Study Tour – Day 2 According to Jeremy

By Jeremy Packham, Communications Officer at the University of Lausanne and EPFL, where he works on continuing education programs (@JeremyPackham).IMG_20130917_112100

The second day of our Study Tour kicked off with an hour’s drive from San Francisco down South to the heart of Silicon Valley. Julia and Florencia swept us up at our hotel at dawn and as we drove down the freeway we went through a few of the many microclimates unique to the Peninsula and South Bay areas. Leaving sunny but cool and windy San Francisco, going through the infamous fog and arriving a few miles further in a warm, bright Palo Alto. Continue Reading →


Digital Campus Study Tour – Day 1

UC Berkeley

By Tanja Von Rotz, Head of Marketing and Communications, ZHAW School of Psychology (@indira2007)

San Francisco welcomes the Study Tour Group with beautiful sunny and warm weather, leaving the fog behind. After exploring the exciting city on Sunday we are given a warm welcome by the swissnex team at the Slanted Door, a popular Asian style restaurant in the Ferry Building. We got to know the group members better while facing the beautiful Bay Bridge, and started to get sense of the California spirit. Continue Reading →