The Digital Campus

The Digital Campus


Should Your University Be On Instagram?

Survey Wake Forest

The University of Lausanne on Instagram

When Facebook acquired Instagram for 1 billion dollars in 2012, many wondered why the social media giant would shell out such a large sum for a picture-sharing app. But two years later, the sum almost sounds like a bargain, considering Facebook’s recent acquisition of WhatsApp for 19 billion dollars and Instagram’s skyrocketing user base.

Instagram recently revealed that it now has 200 million users. Considering WhatsApp’s 500 million users, Instagram’s user base may not seem impressive at all.  But 50 million of those 200 million users signed up in the last 6 months, which means that Instagram is looking at a growth rate of roughly 100% in a short period of time.

With such growth rates, Instagram is becoming more and more interesting for companies, and of course universities. We’ll tell you why you should consider it.
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