Have you ever wondered what the people at Facebook are like? Today, I had the once in a life-time chance to walk into the Facebook premises and ask Rodrigo Schmidt, an Engineering Leader at Facebook & Instagram, all the questions I had about their platforms. It was only one moment in a day full of inspiring business encounters we had on our Study Tour with swissnex San Francisco. Continue Reading →
By Anne-Marie Schär, Web Editor and Social Media Manager, School of Business FHNW & Bernard Lechot, Community Manager, University of Neuchâtel
We love mythologies… Greek, Roman, or for some centuries, American. Particularly Californian. The Gold Rush, the Summer of Love in 1967 and … And the Silicon Valley success story! Hence it was interesting to start our Study Tour with the analysis of someone who, without breaking the myth, takes some distance from it. Continue Reading →
For many of our program participants, joining our Study Tours can be a transformative experience. In September 2013, 6 university communicators spent five days together visiting companies and universities, sharing challenges and successes, and learning from each other. As part of the program, participants blogged about their experience and shared their insights through short video testimonials.
Here’s a final video recap of their time in San Francisco. Continue Reading →
The second day of our Study Tour kicked off with an hour’s drive from San Francisco down South to the heart of Silicon Valley. Julia and Florencia swept us up at our hotel at dawn and as we drove down the freeway we went through a few of the many microclimates unique to the Peninsula and South Bay areas. Leaving sunny but cool and windy San Francisco, going through the infamous fog and arriving a few miles further in a warm, bright Palo Alto. Continue Reading →
By Tanja Von Rotz, Head of Marketing and Communications, ZHAW School of Psychology (@indira2007)
San Francisco welcomes the Study Tour Group with beautiful sunny and warm weather, leaving the fog behind. After exploring the exciting city on Sunday we are given a warm welcome by the swissnex team at the Slanted Door, a popular Asian style restaurant in the Ferry Building. We got to know the group members better while facing the beautiful Bay Bridge, and started to get sense of the California spirit. Continue Reading →
This is the story of 14 Swiss communicators taking on Silicon Valley led by swissnex San Francisco. Below are the impressions, thoughts, & moments from the 5 days of total social media immersion!
A recap of the study tour’s final day comes from Gilda Schertenleib, University of Lugano, and Philippe Fabian, Zurich University of Applied Sciences.
In Search of the Holy Grail
At the end of this incredible week, we probably identify with the gold diggers that came to San Francisco in the 1840’s, a story that our fantastically funny guide illustrated during the Gold Rush City walking tour today.
And here we are, 170 years after the Gold Rush, repeating history with the “Social Media Rush.” A group of avid people, who travelled mountains and oceans in search of the Social Media grail. Like the gold seekers that didn’t actually find nuggets in the city of San Francisco, we didn’t find our grail, either. Simply because it doesn’t exist here, and might not exist anywhere on the planet.
Best of the Week Photos
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But as with those Californian ancestors, no grail doesn’t mean no riches for us. Those early settlers found other things and were successful in many other ways. They turned San Francisco into a prosperous city. Likewise, we found a whole lot of inspiration, gained unique insights into shooting stars and pioneers of the Social Media era, came across great discussions and made valuable connections with many people here in the Bay Area and with our Swiss colleagues. We could literally feel the heartbeat of Social Media.
Encouraged and enriched we will try to make the Silicon Valley spirit grow and prosper in our institutions back home. We will try to stay down-to-earth with the use of Social Media as American universities do. But on the other hand, we have to break new ground and not be afraid of stumbling.
Or, in the words of David Harris from today’s final workshop: “Fail forward or fail fast.” Just like the gold diggers did.
Video Recap of Day 6
Day 5 of the Spring Study Tour is summarized here by guest bloggers Carole Varone from University of Geneva, Daniel Ducommun from Haute Ecole de la Santè La Source and Manuel P. Nappo from HWZ Hochschule für Wirtschaft Zürich. (To be read, listening to the official #springstudytour Spotify playlist)
1. Visibletweets for #springstudytour
(Click image to view)
2. Social media revolution – Facebook In or Out ?
After an amazing fully immersion in the geek world yesterday, back to a more «theorical» but also intensive day. In the morning, Michael Stoner founder of MStoner came back on topics we already discussed these last days. He provided us his huge expertise.
Points to keep in mind:
1. Everything is connected to everything else.
2. Each day new platforms are emerging. People are looking for another environment. We don’t know what is coming up next.
3. A Facebook page is not a social strategy. Focusing too much on Facebook will be less successful in the following years. People seem to look for a smaller media community which will share the same interest.
4. Target your audience and share the appropriate content on the right channel.
5. Get real with social media and create campaign! Reach your goals by using e-mails, flyers as well as social media.
A useful social media check-list for educational institutions:
1. Provide a well-organized website
2. Get an appropriate technology
3. Assure the internal management
4. Define clear goals and multiple measurement tools
3. The Geek Proust Questionnaire with Michael Stoner
Your favorite blog ? Mashable.com
Your favorite # ? #Highered
Your favorite bird ? Red tail hawk
4. Instagram stream for #springstudytour
(Click to view)
5. SM @calacademy an example to follow
In the afternoon, Amie Wong, Marketing Manager at the California Academy of Sciences, gave a brilliant presentation with real examples on the everyday use of social media in a cultural and educational institution. (Link to Slideshare will follow)
6. foursquare check-ins for #springstudytour
7. The author’s picks
Video Recap of Day 5