The art of science communication can be defined as the ability to pitch something as complicated as quantum physics in a way that is not only engaging, but also authentic to the audience. So, what’s the key to become a strong science communicator? Continue Reading →
University press officers work relentlessly to spread the word about the latest science news at their institution. And yet sometimes, the hard work does not result in news going viral and massive press coverage.
While we are not arguing for hyperbolic headlines or doing away with traditional communication plans, we do think that there is room for new approaches in science communications.
Check out our list with examples on how to put the fun into science! Continue Reading →