Branding for higher education institutions is quite unique, and Deborah Maue, a senior strategist at mStoner, recently covered this challenging topic in a webinar for Digital Campus members. Along with an introduction to branding for higher education, she gave us some pointers on how to tackle a rebranding.
Long Neglected, But Important
Higher education institutions didn’t always pay a lot of attention to their brand. It was only about ten years ago that brand strategy became a hot topic at universities, even though most of them have had a brand for a long time. So what exactly is a brand? Deb Maue from mStoner defines a brand like this:
You are trying to influence what your audience thinks about your brand, but you also need to make them do something based on that perception. Otherwise you are wasting a lot of time. Continue Reading →