A recent study conducted by Sproutsocial presented data about optimal posting time and content types in the U.S. We’ve aligned that information with what we’ve seen from the digital marketing performance of 46 Swiss universities over the last 6 months. Here is what we found.
Have you ever wondered what the people at Facebook are like? Today, I had the once in a life-time chance to walk into the Facebook premises and ask Rodrigo Schmidt, an Engineering Leader at Facebook & Instagram, all the questions I had about their platforms. It was only one moment in a day full of inspiring business encounters we had on our Study Tour with swissnex San Francisco. Continue Reading →
The Soccer World Cup is a big deal. For a few weeks, most of the world revolves around this mega event and it is hard to escape any conversation about it, especially on social media.
During our recent Twitter chat, which took place the day of the kick-off on June 12, the conversation inadvertently geared towards the World Cup and how you could leverage the topic on social media. Continue Reading →
A few things have happened in the past few months: One of the best known academic institutions in Switzerland finally joined Facebook, another one secures its leading position amongst its peers. Continue Reading →
We all know that visuals do very well on social media. But what else gets you likes and even engagement? Check out the infographic below for some tips and let us know what works for you!
Adapted from EdgeRank is Dead on Marketing Land.
Thought you knew everything about EdgeRank and how Facebook decides to populate your news feed? Well, it’s time for an update.
Facebook began employing a more complex ranking algorithm based on machine learning. It turns out that the new ranking scheme has as many as “100,000 individual weights in the model that produces News Feed.” The three original EdgeRank elements — Affinity, Weight and Time Decay — are still important but as are other new “things.”
In other words, the News Feed algorithm of today is much more sophisticated than just a couple years ago.
It’s time Swiss higher education got it’s own infographic! We created one with some of the data that we compiled about the use of use of social media by Swiss higher education institutions for the second quarter in 2013.
The Federal institutes ETH and EPFL are still dominating on Twitter while on Facebook the picture looks slightly different with HSG and EHL close on EPFL’s heels.
All program participants can now login to their dedicated landing page and download their official presence reports.
Originally published on Dashburst
Facebook truly is an amazing site with record shattering numbers taking place each day. Did you know the average Facebook user spends 20 minutes on the network per visit? There are currently over 1.15 billion active Facebook users who spend about 8.3 hours per month on the site. Facebook’s recent acquisition, Instagram, also has over 150 million users. Continue Reading →
By Irène Brunner, Online Manager at the Zurich University of Applied Sciences, School of Engineering (@ladycomanche)
Today was the day with the big names: LinkedIn and Facebook! And a not as well known but good, established startup called Gigya. Continue Reading →
I am sure you all have words of wisdom when it comes to which posts do the best on your social media channels. Unsurprisingly, for me the most engaging posts are beautiful pictures on Facebook or tagging others in tweets and Facebook posts.