The Digital Campus

The Digital Campus


#DCSF16 Day 1 | It’s All About the Network

Instagram

Rodrigo Schmidt (third from the left) answered our questions and told us about the importance of user experience and the developments he and his teams are working on.

Have you ever wondered what the people at Facebook are like? Today, I had the once in a life-time chance to walk into the Facebook premises and ask Rodrigo Schmidt, an Engineering Leader at Facebook & Instagram, all the questions I had about their platforms. It was only one moment in a day full of inspiring business encounters we had on our Study Tour with swissnex San Francisco. Continue Reading →


Did You Take Advantage of The World Cup?

tweet_june_12The Soccer World Cup is a big deal. For a few weeks, most of the world revolves around this mega event and it is hard to escape any conversation about it, especially on social media.

During our recent Twitter chat, which took place the day of the kick-off on June 12, the conversation inadvertently geared towards the World Cup and how you could leverage the topic on social media. Continue Reading →


The End of EdgeRank? Not quite…

Adapted from EdgeRank is Dead on Marketing Land.

facebook-edgerank-240px

Thought you knew everything about EdgeRank and how Facebook decides to populate your news feed? Well, it’s time for an update.

Facebook began employing a more complex ranking algorithm based on machine learning. It turns out that the new ranking scheme has as many as “100,000 individual weights in the model that produces News Feed.” The three original EdgeRank elements — Affinity, Weight and Time Decay — are still important but as are other new “things.”

In other words, the News Feed algorithm of today is much more sophisticated than just a couple years ago.

Continue Reading →


Swiss Universities on Social Media [infographic]

Swiss higher ed infgraphicIt’s time Swiss higher education got it’s own infographic! We created one with some of the data that we compiled about the use of use of social media by Swiss higher education institutions for the second quarter in 2013.

The Federal institutes ETH and EPFL are still dominating on Twitter while on Facebook the picture looks slightly different with HSG and EHL close on EPFL’s heels.

All program participants can now login to their dedicated landing page and download their official presence reports.

Continue Reading →


15 Amazing Facebook Stats

Originally published on Dashburst
Facebook stats 2013Facebook truly is an amazing site with record shattering numbers taking place each day. Did you know the average Facebook user spends 20 minutes on the network per visit? There are currently over 1.15 billion active Facebook users who spend about 8.3 hours per month on the site. Facebook’s recent acquisition, Instagram, also has over 150 million users. Continue Reading →


Digital Campus Study Tour – Day 3

Facebook HQ

By Irène Brunner, Online Manager at the Zurich University of Applied Sciences, School of Engineering (@ladycomanche)

Today was the day with the big names: LinkedIn and Facebook! And a not as well known but good, established startup called Gigya. Continue Reading →


Create the Perfect Post

Screen Shot 2013-08-29 at 10.55.29 AMI am sure you all have words of wisdom when it comes to which posts do the best on your social media channels. Unsurprisingly, for me the most engaging posts are beautiful pictures on Facebook or tagging others in tweets and Facebook posts.

PR Daily has recently published an info graphic full of tips on how to create posts that your fans and followers will love. Continue Reading →