A few things have happened in the past few months: One of the best known academic institutions in Switzerland finally joined Facebook, another one secures its leading position amongst its peers. Continue Reading →
You can probably divide your faculty into two groups: Those who believe in the potential of social media, and those who consider it more of a waste of their time. Do you have one or more social media believers in your faculty? Congrats if you do, since we think they can offer you some highly valuable perks.
We have identified those Swiss faculty members who use social media and included it in our quarterly research about the official social media presence of Swiss universities. Program members can find a chart with that data in their official reports due to be published this week. Read on to find the top professors on Twitter in Switzerland, but also how to utilize these social media advocates in your faculty. Continue Reading →
It’s time Swiss higher education got it’s own infographic! We created one with some of the data that we compiled about the use of use of social media by Swiss higher education institutions for the second quarter in 2013.
The Federal institutes ETH and EPFL are still dominating on Twitter while on Facebook the picture looks slightly different with HSG and EHL close on EPFL’s heels.
All program participants can now login to their dedicated landing page and download their official presence reports.
The program meeting on June 19 had many firsts: For the first time, program members met within the scope of the new program “The Digital Campus”, the successor program of “Swiss Academia and the Social Media Landscape”. Also for the first time, members met in an actual class room to hear about new social media tools, discuss case studies, and network with peers. Continue Reading →
As we all know, communicating online is a fantastic way to keep in touch but no technology will ever replace meeting face to face. On May 16, we met in Zurich to exchange information, challenges, and ideas with other program participants. It was an intense but very productive day, and the perfect opportunity to say hi to familiar faces but also many new ones.
We thank everyone who made the trek out to Zurich and to SWISS for hosting us. In the interest of all program participants, we wanted to share some of the highlights of the meeting as well as the presentations shared that day.
Panel discussion with Berner Fachhochschule, EPFL, and University of St.Gallen. I envisioned this panel as a simple discussion, if not a conversation amongst friends, about what works and does not work at each of these schools. I purposely selected three schools that were different in size, budgets, focus, and location to show examples that participants could relate to. The three panelists shared their impressions and even personal experience about managing social media at their institutions. The resulting conclusion: there is not ONE way to implement and run social media. As Andrea Schweizer from BFH advised: “Just do it”.
Upon reflection, I realized that holding such a panel would have been impossible 12 months ago when we first met in Bern, Switzerland. This shows that our community has evolved and matured, seeing each other more as collaborators rather than competitors. Thanks to Andrea Schweizer (BFH), Markus Zinsmaier (HSG), and Michael Mitchell (EPFL) for being so open and generous with their experience.
A video of the panel below. The recording starts 5minutes into the discussion but still captures most of the exchange.
In the next few weeks, look out for posts with more information about the meeting, including your feedback, and what’s next with the program.