The Digital Campus

The Digital Campus

Digital Campus Study Tour – Day 2

By Olivia Poisson, Communications Officer, University of Basel and Jun Sarbach, PR Consultant, ETH Zurich. 

How to really engage your community

On the second day of our study we were invited to Stanford University where we met experienced social media managers of three different units. They openly shared their strategies, provided us with insights and gave us good advice. This is what we take home from Stanford:

Nathalie White, Marketing & Communications GSB, Stanford University

Try this at home

Do live tweeting and prepare them well
Maintain faculty twitter list and check daily for retweeting
Aim for one viral tweet a week

Check out these tools

Chute for content aggregation
uberVU for metrics
Twtrland for hashtag analysis

Nathalie White, Stanford School of Business

Nathalie White from the Stanford Graduate School of Business

Brent Izutsu, Director of Digital Media (Online Learning)

Try this at home

Use online courses to provide unique and novel experiences for students
Get faculty more interested in teaching and pedagogy with online courses
Use data generated by MOOCs to help to improve teaching

Check out these tools

edX
Coursera
Udacity for publishing online courses

John Stafford, Director of Digital Media, Stanford University Communications

Try this at home

Incorporate a call to action in your posts
Help the community to tell their own story
Use social media to reinforce and protect your brand

Check out these tools

Crowdflower for sentiment analysis
Radian6 for monitoring

Adam Miller, Stanford Alumni Association

Try this at home

Think twice before sharing university rankings
Create twitter lists to engage with alumni
Identify the different types of your alumni and their needs. Engage them all!

Check out these tools

medium.com for micro blogging
Salesforce for alumni data base