Last week, the Digital Campus participants met at the ZHAW in Winterthur for our first Digital Campus event of 2014. swissnex San Francisco kicked off the day-long event with a snapshot of Swiss higher education and social media, followed by a recent trends in that field.
Representatives from ETH Zurich, University of Fribourg, and University of Basel shared their experience communicating in multiple languages, the resources involved, as well as challenges they face. All in all, all universities agreed that despite the challenges communicating in several languages amplified their reach and was well worth the effort.
David Spring from the University of Lausanne (UNIL) presented UNIL’s use of Instagram. David created the account in 2012, shortly after attending one of our study tours. Several team members have access to the account, but there is no obligation to take pictures and post.
It’s up to each team member to capture a moment on campus and share it with the community. Check out David’s presentation for more information on how UNIL leverages Instagram.
The afternoon was dedicated to a workshop on how to handle comments on social media. Based on several examples, including the social media response guide by UCLA, the teams had to come up with a response guidelines of their own and then test it against specific scenarios. Questions around what’s an appropriate response time and how to monitor channels throughout the weekends were some of the issues that generated a lot of discussion.
All presentation slides can be found here.
We are looking forward to seeing all of you again at our next event in November!