The Soccer World Cup is a big deal. For a few weeks, most of the world revolves around this mega event and it is hard to escape any conversation about it, especially on social media.
During our recent Twitter chat, which took place the day of the kick-off on June 12, the conversation inadvertently geared towards the World Cup and how you could leverage the topic on social media.
Many Swiss universities took advantage of the World Cup in Brazil and engaged their fan base in creative ways. The University of Bern asked fans to guess the results and gave away massages by the sports department:
The University of St.Gallen quizzed its audience with five questions throughout the World Cup and awarded one lucky winner with campus goodies:
The University of Basel also wanted to hear their audience’ guesses and also used their student blog to highlight the best places to watch the matches.Probably the most sought-after goodie was given away by the School of Management and Law at the ZHAW. The soccer fan with the most accurate result predictions won what Americans call a “foosball table”:Events such as the World Cup offer a unique opportunity to tap into a hot topic and engage people on your platform. A handful of Swiss universities took advantage of it, but what about American universities? We looked around and found a few that published content around the World Cup.
Harvard University looked at the event from a public policy angle and interviewed one of its professors in that field to point out challenges for Brazil during this time.