The Digital Campus

The Digital Campus


Blogging vs Vlogging: Identifying the right moments for the right content

In a 2016 Marketing Industry report published by Social Media Examiner, it is stated that “74% of social media marketers use visuals for their content, ahead of blogs (68%)”. While the efficiency of visual content is strongly supported, phasing out blogs or written content as a whole is risky as it does serve its own purpose when used adequately.

In this article, we provide the insight to help you pick the format that will best fit the situation, keeping in mind that finding your own point of balance is key to successful content marketing.

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Is Your President on Social Media?

Follow the leader book“Once upon a time, college and university presidents distrusted social media. But no more”, this is what I read on the back of the book that just arrived in our office.

#FollowtheLeader, a mStoner publication, is about social media lessons from Higher Ed leaders, a topic that has always intrigued our Digital Campus team. Continue Reading →


Digital Campus Study Tour – Day 2

By Olivia Poisson, Communications Officer, University of Basel and Jun Sarbach, PR Consultant, ETH Zurich. 

How to really engage your community

On the second day of our study we were invited to Stanford University where we met experienced social media managers of three different units. They openly shared their strategies, provided us with insights and gave us good advice. This is what we take home from Stanford: Continue Reading →


Do You Know Your Users?

Starbucks knows exactly what you are going through when you order coffee

Starbucks knows exactly what you are going through when you order coffee

Imagine the following situation: a prospective student, let’s call her Eva Excitement, is in the midst of deciding which university to go to.

Your university is one of her top choices and she is browsing through your website to find the information she needs: Will she be able to study a semester abroad? Are you offering any advice on housing? When is the admission deadline? What does she need to hand in along with her application?

In an ideal world, your website would perfectly suit Eva’s needs, she would find all the information, and get even more excited about her studies. Of course, in the end she would decide to pick your university because her experience on your website strengthened her beliefs that you are the perfect fit.

But what if not? Well you are in luck, user experience mapping might be just what you need to make Eva choose your school. Continue Reading →


Did You Take Advantage of The World Cup?

tweet_june_12The Soccer World Cup is a big deal. For a few weeks, most of the world revolves around this mega event and it is hard to escape any conversation about it, especially on social media.

During our recent Twitter chat, which took place the day of the kick-off on June 12, the conversation inadvertently geared towards the World Cup and how you could leverage the topic on social media. Continue Reading →


The New Image Campaign of the University of St.Gallen

We knew that the communications team at the University of St.Gallen was planning to focus more on creating videos, but we had no idea what was in the works. Over the last months, the team has been working hard on an image film that sent the crew as far as Singapore.

The result is “Love, Loss, and Other Lessons Learned“, a love story told over four minutes and essentially a silent movie (no translation necessary, how genious!). The big premiere of their new image video was on April 28, just in time for their annual mega event, the St. Gallen Symposium.

An image movie for a relatively small university (7,666 students in case you wonder), which is not just secretly published on their YouTube channel, but is revealed with a bang and a red carpet, has to part of something bigger. What, you ask? Well, let us tell you what else they set up for this image campaign.

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CASE SMC 14: A Recap

“Who thought that after five years, social media is still as important”. This is how Keith Hannon, Associate Director for Social Media at Cornell University opened this year’s CASE conference on Social Media and Community. The first CASE SMC conference was held in 2010 in Philadelphia. Five years later, the conference attracts university communicators and marketers from all over the United States, and as far as Lebanon, Saudi Arabia, and of course, Switzerland!

CASESMC14MatthiasGeering

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Great Resources for Higher Education Marketers

We strive to equip you with the best tools out there to successfully market your university, and have therefore compiled a list of useful websites for you. They offer valuable resources around higher education marketing, with best practices, tips, interviews, and much more.

Do you have another great resources you’d like to share? Let us know in the comments.

Higher Ed Live

Higher Ed Live

A network of live weekly videos about higher education, this website brings you interviews with professionals from universities, which are recorded for viewing afterwards and come with a neat little summary.
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