The Digital Campus

The Digital Campus


Five Tips to Better Engage With Parents

Research carried out by Tudor Collegiate Strategies, mentions that even though 90% of students say their parents have a significant role in choosing their top university, some parents are frustrated by student recruitment that disregarded them as a target audience.

Inspired by Higher Education Marketing’s piece “Targeting Parents for International Student Recruitment”, we’ve created five tips to help Swiss universities better engage with parents before, during and after students come to study.

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“Comment Allez-Vous?” A Study on Student Habits and Trends

comment-allez-vous?Each year at the University of Lausanne, the Career Center partners with the Student Association (FAE) for a research project looking at new students.
From November to December of 2015, 1,162 new students responded to the study. For the Digital Campus, we were most interested in the students’ use of social media, email and tools. The following infographic provides insight worth highlighting:

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Digital Campus Community at ETH Zurich

IMG_2727On November 5, 2015, ETH Zurich hosted the annual Digital Campus event and welcomed 70 university communicators to its campus. Andrew Gossen, Senior Director for Social Media Strategy at Cornell University’s Alumni Affairs & Development Office, joined the event as keynote speaker and presented a workshop on digital campaigns in the afternoon.

Below are all the slide decks from the event:

Keynote speech – Andrew Gossen, Cornell University
Making social media human – Herwig Dämon, University of Liechtenstein
How Swiss universities use social media – Julia Kuhn Mirza, swissnex San Francisco
Digital campaigns (workshop) – Andrew Gossen, Cornell University


The New Image Campaign of the University of St.Gallen

We knew that the communications team at the University of St.Gallen was planning to focus more on creating videos, but we had no idea what was in the works. Over the last months, the team has been working hard on an image film that sent the crew as far as Singapore.

The result is “Love, Loss, and Other Lessons Learned“, a love story told over four minutes and essentially a silent movie (no translation necessary, how genious!). The big premiere of their new image video was on April 28, just in time for their annual mega event, the St. Gallen Symposium.

An image movie for a relatively small university (7,666 students in case you wonder), which is not just secretly published on their YouTube channel, but is revealed with a bang and a red carpet, has to part of something bigger. What, you ask? Well, let us tell you what else they set up for this image campaign.

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Digital Campus Event in Winterthur: A Recap

Digital Campus Event ZHAW

Last week, the Digital Campus participants met at the ZHAW in Winterthur for our first Digital Campus event of 2014. swissnex San Francisco kicked off the day-long event with a snapshot of Swiss higher education and social media, followed by a recent trends in that field. Continue Reading →


UZH on Social Media: A Student’s Perspective

Michael Hengartner ist heute Abend zum neuen Rektor der Universität Zürich ab August 2014 gewählt worden. Herzliche Gratulation!

UZH announces the election of its new president, Michael Hengartner, via Twitter.

Sina Blassnig, the current Junior Communications Manager at swissnex San Francisco, writes about why she follows her university on social media and how engagement enriches student life. 

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Swiss Universities on the Fast Track (A Digital Campus Meeting Recap)

1025537_478914872183315_230661816_oThe program meeting on June 19 had many firsts: For the first time, program members met within the scope of the new program “The Digital Campus”, the successor program of “Swiss Academia and the Social Media Landscape”. Also for the first time, members met in an actual class room to hear about new social media tools, discuss case studies, and network with peers. Continue Reading →