The last day of our study tour led us to a white alligator, the probably cheapest science lab of the world and one of the most prestigious universities in the Western hemisphere. I want to share with you my five main take-aways from our “grand finale”. Continue Reading →
On the third day of the study tour, we visited the University of California, Berkeley, which is a public research university located in California and the oldest institution in the UC system. Continue Reading →
After a brief but intensive trip into the heart of Silicon Valley, where we set foot on the Facebook campus in Menlo Park to meet with Instagram engineer group manager Rodrigo Schmidt, today it was time to dig a little deeper into the narrative of social media and to check out a couple of start-up companies.
Have you ever wondered what the people at Facebook are like? Today, I had the once in a life-time chance to walk into the Facebook premises and ask Rodrigo Schmidt, an Engineering Leader at Facebook & Instagram, all the questions I had about their platforms. It was only one moment in a day full of inspiring business encounters we had on our Study Tour with swissnex San Francisco. Continue Reading →
By Andrea Schweizer, Deputy Head of Communications, Berner Fachhochschule BFH
Day 4 took us back to UC Berkeley. At Berkeley’s Graduate School of Journalism Vicki Hammarstedt and Shaleece Haas awaited us for the Video storytelling workshop. It was a day packed with both theoretical inputs and practical training. Continue Reading →
For many of our program participants, joining our Study Tours can be a transformative experience. In September 2013, 6 university communicators spent five days together visiting companies and universities, sharing challenges and successes, and learning from each other. As part of the program, participants blogged about their experience and shared their insights through short video testimonials.
Here’s a final video recap of their time in San Francisco. Continue Reading →
After an entire week of beautiful sunny weather Karl the Fog greeted us Friday morning and reminded us of his reign in the San Francisco Bay Area. Therefore, the view from the hotel room somehow suited my mood.
Despite looking forward to going back to my loved ones, I’m somewhat sad that this trip is coming to an end. It was such an interesting, intense and inspiring week. But luckily, the program wasn’t just over yet. There was still an exciting final day ahead of us.
By Irène Brunner, Online Manager at the Zurich University of Applied Sciences, School of Engineering (@ladycomanche)
Today was the day with the big names: LinkedIn and Facebook! And a not as well known but good, established startup called Gigya. Continue Reading →
By Reto Caluori, Head of Communications at the University of Basel (@retocaluori).
A to Z through Day #2
A as in Alumni: Having focused on graduation for a long time to establish a relationship with students, Stanford Alumni now shifts their efforts to freshmen, juniors and seniors. A team of tree full-time staff members takes care of student relations.
B as in “Biggest Threat”: Immigration policy constrictions would put an end to Silicon Valley, says Chuck Darrah. To a great extent, the Valley “is built on CHIPs” (i.e. Chinese and Indian professionals).
The second day of our Study Tour kicked off with an hour’s drive from San Francisco down South to the heart of Silicon Valley. Julia and Florencia swept us up at our hotel at dawn and as we drove down the freeway we went through a few of the many microclimates unique to the Peninsula and South Bay areas. Leaving sunny but cool and windy San Francisco, going through the infamous fog and arriving a few miles further in a warm, bright Palo Alto. Continue Reading →