The Digital Campus

The Digital Campus


#DCSF17 Day 3 │ Busy Day, Delicious Food

On day 3 of our digital campus tour, we had a busy schedule and a very diversified program. To be able to be attentive in every meeting, we started by rising our blood sugar level with some delicious donuts in the Mission district, which was a great idea.

The delicious snack was followed by a very insightful visit to one of San Franciscos many startups: Tint. Edward Hu, account executive of Tint, showed us their cozy office and explained their product. Tint is very easy to use and there are many ways for customization, which makes the tool very attractive to use. The presentation made each one of us think about how we could somehow use the tool for our school in the future.

From left to right: Julia (Swissnex), Fabienne (ZHAW), Nicole (ETH), Anne (HES-SO), Sandro (ZHAW), Edward (Tint)

One of the creative workplaces at Tint.

Afterwards, we continued our journey to San Bruno to visit Youtube. We were welcomed by David Fuchs, a ETH alumni who has worked at Youtube for several years. He showed us every one of the three buildings in San Bruno. The offices are spacious and all look different, employees get free food, there’s a gym and a swimming pool to use and there are screens with the latest youtube-videos everywhere. We saw some “Youtubers” being recorded for a show and talked with David about what he thinks will be the next big thing: the importance of watching TV as we know it now will decrease and the importance of subscribing only for the shows that one wants to see will increase.

Strenghtened by a delicious Burrito-lunch, we then went back to the office of Swissnex, where Perrine Huber, head of marketing and communications, talked about what the most important steps of the communication of a (big) event are. The question about why the event exists is probably the most important one to answer, before being able to plan the communication of a event. Furthermore, one should always think about what content there is to include in any communication, which audience should be addressed, how this should be done and what the best timing for any sort of communication is.

Our last meeting of the day was at the UC Hastings College of the Law, where we were given a very detailed and insightful overview about how they use their social media channels. One of their campaigns shows, that even the topic of a law school can be communicated in a emotional way: This is Why We Work for Justice

Fabienne Haltinner, Project Manager Online Communications
Zurich Universities of Applied Sciences (ZHAW), School of Social Work

#DCSF17 | It’s all about Story telling!

 

On the first day of our Digital Campus Study tour we discovered the importance of storytelling. A good story will hook the reader and make him curious to know the end. It’s pretty obvious to say that but it’s definitely difficult when it comes to complicated subject such as science. To illustrate and show you this point, I’ll tell you the story of this first day :).

Exploratorium, or how to make science understandable for everyone?

In the morning we visited the Exploratorium which is a museum dedicated to making science understandable for everyone (from kids to grown-ups). Quite a big challenge, though, and we realised that storytelling is definitely the key to interest your target and interact with them. During this first visit, I began adding Stories on our Instagram channel and asked myself “how can I tell a good story to our followers?”. The answer came to me when I saw Pluto’s grave. Science can/must be fun so let’s use this exhibition and have some fun. It worked at the time because even with the time difference (it was 6 pm in Switzerland), I got 30 more views on the story in 10 min and at the current time (it’s 3 am in Switzerland) we have now 80 views and 2 comments.

UC Berkeley, meeting with awesome storytellers

We then went to UC Berkeley in the afternoon and first met Keith McAleer, Communication director for Industrial Engineering & Operations Research. He told us about an awesome storyteller who is named Schéhérazade, she managed to stay alive during 1001 nights just with a very good story she wouldn’t finish. Do you now see the importance of a good story telling ? We do (and we stayed alive too :)). This process is  definitely the same for science or every other topic. You must determine what you you want to share and what you want to tell to your reader.

We then met Kathrin Bader, Director of Social media for UC Berkeley. She showed us 8 things we did’n’t know about UC Berkeley (a good catch to begin a story). I personally was amazed by how she kept me interested all the way, first with the title of her presentation and second by the next 8 points about UC Berkeley. It was very instructive. To end this article I’ll borrow one of the eight points of Kathrin’s presentation, “Cuteness rocks”, with this UC Berkeley squirrel I found on the Instagram page @squirrelsofberkeley. I hope you enjoyed reading this short story of our first day #DCSF17.

Anne Dörig, Communication Specialist
HES-SO, University of Applied Sciences and Arts Western Switzerland


#DCSF16 Day 3| Tips on Filming with a Mobile Phone

Picture courtesy of Diane Villadsen, UC Berkeley Graduate School of Journalism, Berkeley Advanced Media Institute

Picture courtesy of Diane Villadsen, UC Berkeley Graduate School of Journalism, Berkeley Advanced Media Institute

On the third day of the study tour, we visited the University of California, Berkeley, which is a public research university located in California and the oldest institution in the UC system. Continue Reading →


#DCSF16 Day 2 | Understanding the social media “persona” and the start-up culture

#DCSF16 @Tint

After a brief but intensive trip into the heart of Silicon Valley, where we set foot on the Facebook campus in Menlo Park to meet with Instagram engineer group manager Rodrigo Schmidt, today it was time to dig a little deeper into the narrative of social media and to check out a couple of start-up companies.

Continue Reading →


#DCSF16 Day 1 | It’s All About the Network

Instagram

Rodrigo Schmidt (third from the left) answered our questions and told us about the importance of user experience and the developments he and his teams are working on.

Have you ever wondered what the people at Facebook are like? Today, I had the once in a life-time chance to walk into the Facebook premises and ask Rodrigo Schmidt, an Engineering Leader at Facebook & Instagram, all the questions I had about their platforms. It was only one moment in a day full of inspiring business encounters we had on our Study Tour with swissnex San Francisco. Continue Reading →


Digital Campus Study Tour – Day 4

By Andrea Schweizer, Deputy Head of Communications, Berner Fachhochschule BFH

Day 4 took us back to UC Berkeley. At Berkeley’s Graduate School of Journalism Vicki Hammarstedt and Shaleece Haas awaited us for the Video storytelling workshop. It was a day packed with both theoretical inputs and practical training. Continue Reading →


Video Recap: Digital Campus Study Tour 2013

For many of our program participants,  joining our Study Tours can be a transformative experience. In September 2013, 6 university communicators spent five days together visiting companies and universities, sharing challenges and successes, and learning from each other. As part of the program, participants blogged about their experience and shared their insights through short video testimonials.

Here’s a final video recap of their time in San Francisco. Continue Reading →


Digital Campus Study Tour – Day 5: Foggy Weather, Clear Thoughts

by Adrian Sulzer, Deputy Head of Communication at the ZHAW School of Management and Law.

Karl the Fog showing-off

Karl the Fog showing-off

After an entire week of beautiful sunny weather Karl the Fog greeted us Friday morning and reminded us of his reign in the San Francisco Bay Area. Therefore, the view from the hotel room somehow suited my mood.

Despite looking forward to going back to my loved ones, I’m somewhat sad that this trip is coming to an end. It was such an interesting, intense and inspiring week. But luckily, the program wasn’t just over yet. There was still an exciting final day ahead of us.

Continue Reading →


Digital Campus Study Tour – Day 3

Facebook HQ

By Irène Brunner, Online Manager at the Zurich University of Applied Sciences, School of Engineering (@ladycomanche)

Today was the day with the big names: LinkedIn and Facebook! And a not as well known but good, established startup called Gigya. Continue Reading →