The Digital Campus

The Digital Campus


Blogging vs Vlogging: Identifying the right moments for the right content

In a 2016 Marketing Industry report published by Social Media Examiner, it is stated that “74% of social media marketers use visuals for their content, ahead of blogs (68%)”. While the efficiency of visual content is strongly supported, phasing out blogs or written content as a whole is risky as it does serve its own purpose when used adequately.

In this article, we provide the insight to help you pick the format that will best fit the situation, keeping in mind that finding your own point of balance is key to successful content marketing.

Continue Reading →


Post Approval and Mobile vs. Desktop Use at Swiss Universities

This Thursday we asked communicators from universities in Switzerland (and Liechtenstein) two questions:

1. Does your team have an approval workflow for social media posts?

2. Do you post from your Phone? What client do you use for Twitter/Facebook?

Read the Storify below to see how they answered. Continue Reading →


The Road to Mobile

Just when you thought that you were getting a handle on social media, something else starts creeping in: the rising use of mobile. There is more than enough data out there to support the fact that mobile is on the up and it will not stop anytime soon. As Michael Stoner emphasized during our two study tours, “everything is connected to everything.” A mobile site is just another aspect of a good overall web presence and an important gateway to a university’s content (including social media.)

The facts

  • Mobile devices count for 8.9% of global web visits
  • The U.S. alone has 98 million mobile subscribers and is 3rd behind China and India
  • 40% of those 98M own smartphones
  • And 54% of smartphone users are 18-24 yrs old

Mobile in Higher Ed

Note: Even though the data that follows is U.S. based, I think it’s still relevant. 

The 2012 State of the Mobile Wed in #highered Survey Report shows that while many universities offer a mobile option, many still don’t have a budget for it.  Dave Molsen in his Higher Ed Mobile Website Survey paints a bleaker picture, with only 9% of universities out of a total surveyed of 178 offering a mobile site.

For the most part, universities are building these mobile solutions with students (and prospective students) in mind first, and then faculty & staff. In addition, these solutions are oriented towards supporting campus life, calendar of events, bus schedules, maps, etc.

As far as devices supported, Dave Molsen’s exhaustive research shows that only 31% of schools surveyed supported more than one device. And perhaps it’s not very surprising that 71% of schools created their mobile solution in-house without the help of consultants of specialized developers.

But what do students want to see?

Noel-Levitz released an E-Expectations Trend Report on the Mobile Browsing Behaviors and Expectations of College-Bound High School Students. Produced with research partners OmniUpdate,CollegeWeek Live and NRCUA, the study surveyed nearly 2,300 college-bound students and found a whopping 52% have viewed a school’s website on a mobile device before.

List of wants by those surveyed:

  1. Academic program listing
  2. Cost/scholarship calculators
  3. A calendar of important dates and deadlines
  4. Specific details about academic programs
  5. An application process summary
  6. Online application forms

Good examples

There are some great examples and cases to draw and learn from. Beware that very few address the six points above.

More resources

Google offers a pretty good set of resources to make the move to mobile in GOMO. You can test your site and see how it is viewed by mobile users and even build your mobile site if you wish to take the plunge.

Finally, Seth Odell also shares some great insights in this video:

[youtube http://www.youtube.com/watch?v=daRRdVI5SMo]