The Digital Campus

The Digital Campus


CASE SMC 14: A Recap

“Who thought that after five years, social media is still as important”. This is how Keith Hannon, Associate Director for Social Media at Cornell University opened this year’s CASE conference on Social Media and Community. The first CASE SMC conference was held in 2010 in Philadelphia. Five years later, the conference attracts university communicators and marketers from all over the United States, and as far as Lebanon, Saudi Arabia, and of course, Switzerland!

CASESMC14MatthiasGeering

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Join us at the Social Media and Community Conference for Higher Ed!

CASE conferenceWe will attend next week’s CASE conference Social Media and Community, and will make sure that you get the most out of it, even from far away. The conference is tailored for higher education communicators and marketers, and we will share our takeaways throughout: Continue Reading →


Swiss Universities on the Fast Track (A Digital Campus Meeting Recap)

1025537_478914872183315_230661816_oThe program meeting on June 19 had many firsts: For the first time, program members met within the scope of the new program “The Digital Campus”, the successor program of “Swiss Academia and the Social Media Landscape”. Also for the first time, members met in an actual class room to hear about new social media tools, discuss case studies, and network with peers. Continue Reading →