The Digital Campus

The Digital Campus


LinkedIn Powering MBA applications

LinkedInLinkedIn has been powering job applications for companies such as Netflix, Tripit, and other companies since 2011.

Anybody with a LinkedIn profile can quickly submit their applications to jobs at these companies with just a click of a button. That convenience is now available to applicants to Johnson’s School of Management’s MBA program at Cornell University.

A little digging revealed that Cornell is not the only university that considers LinkedIn profiles when making student admission decisions.  Continue Reading →


LinkedIn University Pages: What You Need to Know

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In August 2013, LinkedIn’s Higher Ed Team launched University Pages, which is the first higher ed specific product that a large social media platform has launched to date.

A master move by LinkedIn to start cultivating a new generation of users, university pages are built with students in mind. University pages provide prospect students information about a university’s alumni, what kind of jobs they have, industries they work in, and where they live. In addition, universities can add information about cost, gender ratio, and more! This kind of information can have a significant influence on a student’s decision of what school to attend.  Continue Reading →