The Digital Campus

The Digital Campus


Blogging vs Vlogging: Identifying the right moments for the right content

In a 2016 Marketing Industry report published by Social Media Examiner, it is stated that “74% of social media marketers use visuals for their content, ahead of blogs (68%)”. While the efficiency of visual content is strongly supported, phasing out blogs or written content as a whole is risky as it does serve its own purpose when used adequately.

In this article, we provide the insight to help you pick the format that will best fit the situation, keeping in mind that finding your own point of balance is key to successful content marketing.

Continue Reading →


Four Tips for a Social Media Takeover

Social Media Takeover: the term has been around for several years now, and proven its worth more than once. Put simply, you empower your most loyal followers by giving them “publishing” rights for a limited time on selected social platforms.

Universities are great fits for the takeover strategy, especially when a true sense of community is nurtured with students. Some may wonder, “Is it any different from having students manage the university’s account?” Not entirely, but takeovers allow these influencers to reflect their own identities in an authentic way through your platforms.

Continue Reading →