By Philipp Funk, online-manager at the school for health professions, at the Zurich University of Applied Sciences ZHAW.
The day starts early at 8 am at the swissnex office with a hands-on-workshop entitled “Writing Short.”
The workshop is held by David Harris, a former physicist, communication officer at Stanford University, writer for magazines such as Wired and now student of fine arts and freelance communication consultant. He seems to be a very interesting and competent person. I like his Australian accent. Continue Reading →
By Andrea Schweizer, Deputy Head of Communications, Berner Fachhochschule BFH
Day 4 took us back to UC Berkeley. At Berkeley’s Graduate School of Journalism Vicki Hammarstedt and Shaleece Haas awaited us for the Video storytelling workshop. It was a day packed with both theoretical inputs and practical training. Continue Reading →
After visits to Berkeley and Stanford University we were headed towards Silicon Valley on day 3 of our study tour. swissnex San Francisco had organized visits at YouTube and LinkedIn, both companies with a strong impact on digital communication strategies of universities and other educational institutions. Continue Reading →
By Olivia Poisson, Communications Officer, University of Basel and Jun Sarbach, PR Consultant, ETH Zurich.
How to really engage your community
On the second day of our study we were invited to Stanford University where we met experienced social media managers of three different units. They openly shared their strategies, provided us with insights and gave us good advice. This is what we take home from Stanford: Continue Reading →
By Anne-Marie Schär, Web Editor and Social Media Manager, School of Business FHNW & Bernard Lechot, Community Manager, University of Neuchâtel
We love mythologies… Greek, Roman, or for some centuries, American. Particularly Californian. The Gold Rush, the Summer of Love in 1967 and … And the Silicon Valley success story! Hence it was interesting to start our Study Tour with the analysis of someone who, without breaking the myth, takes some distance from it. Continue Reading →