The Digital Campus

The Digital Campus


Digital Campus Study Tour – Day 5: Foggy Weather, Clear Thoughts

by Adrian Sulzer, Deputy Head of Communication at the ZHAW School of Management and Law.

Karl the Fog showing-off

Karl the Fog showing-off

After an entire week of beautiful sunny weather Karl the Fog greeted us Friday morning and reminded us of his reign in the San Francisco Bay Area. Therefore, the view from the hotel room somehow suited my mood.

Despite looking forward to going back to my loved ones, I’m somewhat sad that this trip is coming to an end. It was such an interesting, intense and inspiring week. But luckily, the program wasn’t just over yet. There was still an exciting final day ahead of us.

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Digital Campus Study Tour – Day 4

Digital Campus Study Tour 2013By Giovanni Sammali, Community Manager at the University of Neuchâtel.

Day #4: Assembling the Pieces of the Social Media Puzzle

In the first three days, we got all the pieces of the social media puzzle (see previous posts). The time has come to assemble them. Michael Stoner explained us how to do this in his great and clear workshop on Thursday morning at swissnex San Francisco. With several relevant examples (relevant: one of the keywords of this relevant day!), and nine lessons (ten indeed, Michael!) to succeed in social media. Continue Reading →


Digital Campus Study Tour – Day 3

Facebook HQ

By Irène Brunner, Online Manager at the Zurich University of Applied Sciences, School of Engineering (@ladycomanche)

Today was the day with the big names: LinkedIn and Facebook! And a not as well known but good, established startup called Gigya. Continue Reading →


Digital Campus Study Tour – Day 2 According to Reto

Tom Abate from Stanford University's School of Engineering

Tom Abate from Stanford University’s School of Engineering

By Reto Caluori, Head of Communications at the University of Basel (@retocaluori).

A to Z through Day #2

A as in Alumni: Having focused on graduation for a long time to establish a relationship with students, Stanford Alumni now shifts their efforts to freshmen, juniors and seniors. A team of tree full-time staff members takes care of student relations.

B as in “Biggest Threat”: Immigration policy constrictions would put an end to Silicon Valley, says Chuck Darrah. To a great extent, the Valley “is built on CHIPs” (i.e. Chinese and Indian professionals).

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Digital Campus Study Tour – Day 2 According to Jeremy

By Jeremy Packham, Communications Officer at the University of Lausanne and EPFL, where he works on continuing education programs (@JeremyPackham).IMG_20130917_112100

The second day of our Study Tour kicked off with an hour’s drive from San Francisco down South to the heart of Silicon Valley. Julia and Florencia swept us up at our hotel at dawn and as we drove down the freeway we went through a few of the many microclimates unique to the Peninsula and South Bay areas. Leaving sunny but cool and windy San Francisco, going through the infamous fog and arriving a few miles further in a warm, bright Palo Alto. Continue Reading →


Digital Campus Study Tour – Day 1

UC Berkeley

By Tanja Von Rotz, Head of Marketing and Communications, ZHAW School of Psychology (@indira2007)

San Francisco welcomes the Study Tour Group with beautiful sunny and warm weather, leaving the fog behind. After exploring the exciting city on Sunday we are given a warm welcome by the swissnex team at the Slanted Door, a popular Asian style restaurant in the Ferry Building. We got to know the group members better while facing the beautiful Bay Bridge, and started to get sense of the California spirit. Continue Reading →