Traditionally, segmenting audiences is a way to understand current behavior to predict future actions. Today, marketers are digging deeper than ever into the personas created through basic demographic differences. That’s why “mindset segmentation” has become a useful process.
Social Media Takeover: the term has been around for several years now, and proven its worth more than once. Put simply, you empower your most loyal followers by giving them “publishing” rights for a limited time on selected social platforms.
Universities are great fits for the takeover strategy, especially when a true sense of community is nurtured with students. Some may wonder, “Is it any different from having students manage the university’s account?” Not entirely, but takeovers allow these influencers to reflect their own identities in an authentic way through your platforms.
Research carried out by Tudor Collegiate Strategies, mentions that even though 90% of students say their parents have a significant role in choosing their top university, some parents are frustrated by student recruitment that disregarded them as a target audience.
Inspired by Higher Education Marketing’s piece “Targeting Parents for International Student Recruitment”, we’ve created five tips to help Swiss universities better engage with parents before, during and after students come to study.
In a recent Hootsuite webinar, we received insights from digital marketing experts on trends shaping the use of social media in the coming year. There is no debating that the use of such platforms in higher education does differ from their use in a commercial context. However, we strongly believe in the importance to keep these trends on your radar as they are bound to shape your audience’s expectations as well as the general way they use social media.
Small things make all the difference, right? This week I was gladly surprised by a seemingly innocuous Facebook improvement that gives company page managers more control on how they use Facebook. Continue Reading →
Consider the following:
- Student debt is at an all time high in the U.S. and that ⅔ of students leave with debt.
- Massive Open Online Courses (Moocs) are changing the face of higher education
- Moocs are more cost-effective than the traditional college model
- Moocs will likely become increasingly accepted as legitimate course credit in the coming years
If universities’ value isn’t in delivering content, what is the advantage of the traditional classroom model? Continue Reading →
Our friend Georgy Cohen, from MeetContent.com, wrote an excellent post on best practices for email newsletters that we could all benefit from.
Regardless of apocalyptic forecasts that announce the death of email, it is still how many of us spend most of day: sending and answering emails. I have summarized below key takeaways related to subject lines, length, images, and frequency from Georgy’s post on Meetcontent.com Continue Reading →
Last week, the Digital Campus participants met at the ZHAW in Winterthur for our first Digital Campus event of 2014. swissnex San Francisco kicked off the day-long event with a snapshot of Swiss higher education and social media, followed by a recent trends in that field. Continue Reading →
When Facebook acquired Instagram for 1 billion dollars in 2012, many wondered why the social media giant would shell out such a large sum for a picture-sharing app. But two years later, the sum almost sounds like a bargain, considering Facebook’s recent acquisition of WhatsApp for 19 billion dollars and Instagram’s skyrocketing user base.
Instagram recently revealed that it now has 200 million users. Considering WhatsApp’s 500 million users, Instagram’s user base may not seem impressive at all. But 50 million of those 200 million users signed up in the last 6 months, which means that Instagram is looking at a growth rate of roughly 100% in a short period of time.
With such growth rates, Instagram is becoming more and more interesting for companies, and of course universities. We’ll tell you why you should consider it.
Continue Reading →