The Digital Campus

The Digital Campus


How to Manage Your University’s Brand

Branding for higher education institutions is quite unique, and Deborah Maue, a senior strategist at mStoner, recently covered this challenging topic in a webinar for Digital Campus members. Along with an introduction to branding for higher education, she gave us some pointers on how to tackle a rebranding.

Long Neglected, But Important

Higher education institutions didn’t always pay a lot of attention to their brand. It was only about ten years ago that brand strategy became a hot topic at universities, even though most of them have had a brand for a long time. So what exactly is a brand? Deb Maue from mStoner defines a brand like this:

Branding definition

You are trying to influence what your audience thinks about your brand, but you also need to make them do something based on that perception. Otherwise you are wasting a lot of time. Continue Reading →


Alumni Relations: Build Your Network Before you Need It

Alumni relations is starting to become a more important area of effort for many Swiss universities.

Survey Wake Forest

While many of us will agree that most Swiss people don’t feel a particular affinity to their alma mater as their American counterparts, many schools are starting to leverage the power of the alumni network.

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