The Digital Campus

The Digital Campus


Understanding your Audience

Businessman Looking up at Camera and Standing Outdoors Surrounded by a Large Group of Business PeopleAt the recent CASE Conference in Miami, Stanford’s Alumni Association shared their behavioral segmentation approach, what they call the “Relationship Model,” which allows them to communicate with their alumni in more effective and relevant ways.

The objective of the model was to identify how alumni interacted with the university and trying to understand shifts between groups and how to increase impact with relevant communication.

Instead of trying to migrate all alumni towards a higher engagement level, the point of the model is to better understand Stanford alumni and serve them better.  Continue Reading →


Email Newsletter- The Workhorse of University Communications

death of email

Zero emails. Is this even possible?

Our friend Georgy Cohen, from MeetContent.com, wrote an excellent post on best practices for email newsletters that we could all benefit from.

Regardless of apocalyptic forecasts that announce the death of email, it is still how many of us spend most of day: sending and answering emails. I have summarized below key takeaways related to subject lines, length, images, and frequency from Georgy’s post on Meetcontent.com Continue Reading →


Alumni Relations: Build Your Network Before you Need It

Alumni relations is starting to become a more important area of effort for many Swiss universities.

Survey Wake Forest

While many of us will agree that most Swiss people don’t feel a particular affinity to their alma mater as their American counterparts, many schools are starting to leverage the power of the alumni network.

Continue Reading →


LinkedIn University Pages: What You Need to Know

Screen Shot 2014-01-14 at 4.59.42 PM

In August 2013, LinkedIn’s Higher Ed Team launched University Pages, which is the first higher ed specific product that a large social media platform has launched to date.

A master move by LinkedIn to start cultivating a new generation of users, university pages are built with students in mind. University pages provide prospect students information about a university’s alumni, what kind of jobs they have, industries they work in, and where they live. In addition, universities can add information about cost, gender ratio, and more! This kind of information can have a significant influence on a student’s decision of what school to attend.  Continue Reading →