The Digital Campus

The Digital Campus


Digital Campus Community at ETH Zurich

IMG_2727On November 5, 2015, ETH Zurich hosted the annual Digital Campus event and welcomed 70 university communicators to its campus. Andrew Gossen, Senior Director for Social Media Strategy at Cornell University’s Alumni Affairs & Development Office, joined the event as keynote speaker and presented a workshop on digital campaigns in the afternoon.

Below are all the slide decks from the event:

Keynote speech – Andrew Gossen, Cornell University
Making social media human – Herwig Dämon, University of Liechtenstein
How Swiss universities use social media – Julia Kuhn Mirza, swissnex San Francisco
Digital campaigns (workshop) – Andrew Gossen, Cornell University


Why We Love Twitter Lists

Twitter is great, but we all know it can get overwhelming at times. A more organized approach to Twitter can be achieved by making use of its less known functions: its lists.

You can create your own lists, or use lists that have been created already. There are tons of lists out there that are awesome collections of great sources.

Are you using them already? If you do, we’d love to hear how in the comments. If you don’t, then take a look at our top reasons why you should consider them. Continue Reading →


How to Manage Your University’s Brand

Branding for higher education institutions is quite unique, and Deborah Maue, a senior strategist at mStoner, recently covered this challenging topic in a webinar for Digital Campus members. Along with an introduction to branding for higher education, she gave us some pointers on how to tackle a rebranding.

Long Neglected, But Important

Higher education institutions didn’t always pay a lot of attention to their brand. It was only about ten years ago that brand strategy became a hot topic at universities, even though most of them have had a brand for a long time. So what exactly is a brand? Deb Maue from mStoner defines a brand like this:

Branding definition

You are trying to influence what your audience thinks about your brand, but you also need to make them do something based on that perception. Otherwise you are wasting a lot of time. Continue Reading →


Need Some Inspiration for Your Science Communication?

EMCUniversity press officers work relentlessly to spread the word about the latest science news at their institution. And yet sometimes, the hard work does not result in news going viral and massive press coverage.

While we are not arguing for hyperbolic headlines or doing away with traditional communication plans, we do think that there is room for new approaches in science communications.

Check out our list with examples on how to put the fun into science! Continue Reading →


Is Your President on Social Media?

Follow the leader book“Once upon a time, college and university presidents distrusted social media. But no more”, this is what I read on the back of the book that just arrived in our office.

#FollowtheLeader, a mStoner publication, is about social media lessons from Higher Ed leaders, a topic that has always intrigued our Digital Campus team. Continue Reading →


Digital Campus Study Tour – Day 2

By Olivia Poisson, Communications Officer, University of Basel and Jun Sarbach, PR Consultant, ETH Zurich. 

How to really engage your community

On the second day of our study we were invited to Stanford University where we met experienced social media managers of three different units. They openly shared their strategies, provided us with insights and gave us good advice. This is what we take home from Stanford: Continue Reading →


Digital Campus Study Tour – Day 1

By Anne-Marie Schär, Web Editor and Social Media Manager, School of Business FHNW & Bernard Lechot, Community Manager, University of Neuchâtel

We love mythologies… Greek, Roman, or for some centuries, American. Particularly Californian. The Gold Rush, the Summer of Love in 1967 and … And the Silicon Valley success story! Hence it was interesting to start our Study Tour with the analysis of someone who, without breaking the myth, takes some distance from it. Continue Reading →


Do You Know Your Users?

Starbucks knows exactly what you are going through when you order coffee

Starbucks knows exactly what you are going through when you order coffee

Imagine the following situation: a prospective student, let’s call her Eva Excitement, is in the midst of deciding which university to go to.

Your university is one of her top choices and she is browsing through your website to find the information she needs: Will she be able to study a semester abroad? Are you offering any advice on housing? When is the admission deadline? What does she need to hand in along with her application?

In an ideal world, your website would perfectly suit Eva’s needs, she would find all the information, and get even more excited about her studies. Of course, in the end she would decide to pick your university because her experience on your website strengthened her beliefs that you are the perfect fit.

But what if not? Well you are in luck, user experience mapping might be just what you need to make Eva choose your school. Continue Reading →


The Most Powerful Colleges in Social Media [Infographic]

Purdue University FacebookHave you ever wondered which universities have the most likes on Facebook or the biggest follower base on Twitter? Edudemic put together a neat infographic that shows the most popular US universities on social media.

 

 

 

Continue Reading →