The Digital Campus

The Digital Campus


Five Tips to Better Engage With Parents

Research carried out by Tudor Collegiate Strategies, mentions that even though 90% of students say their parents have a significant role in choosing their top university, some parents are frustrated by student recruitment that disregarded them as a target audience.

Inspired by Higher Education Marketing’s piece “Targeting Parents for International Student Recruitment”, we’ve created five tips to help Swiss universities better engage with parents before, during and after students come to study.

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Best Time to Post on Twitter in 2017

Continuing on our series, we are now looking at the optimal posting time and days on Twitter. We also wished to provide recommendations to get the best out of a platform that still has to gain popularity in Switzerland. The findings were aligned with the digital marketing performance of 30 Swiss universities and their sub-accounts (38 Twitter accounts in total) over the last 6 months. Here is what we found out. Continue Reading →


“Comment Allez-Vous?” A Study on Student Habits and Trends

comment-allez-vous?Each year at the University of Lausanne, the Career Center partners with the Student Association (FAE) for a research project looking at new students.
From November to December of 2015, 1,162 new students responded to the study. For the Digital Campus, we were most interested in the students’ use of social media, email and tools. The following infographic provides insight worth highlighting:

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5 Social Media Trends To Keep On Your Radar For 2017

In a recent Hootsuite webinar, we received insights from digital marketing experts on trends shaping the use of social media in the coming year. There is no debating that the use of such platforms in higher education does differ from their use in a commercial context. However, we strongly believe in the importance to keep these trends on your radar as they are bound to shape your audience’s expectations as well as the general way they use social media.

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