The Digital Campus

The Digital Campus


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Alumni Relations: Build Your Network Before you Need It

Alumni relations is starting to become a more important area of effort for many Swiss universities.

Survey Wake Forest

While many of us will agree that most Swiss people don’t feel a particular affinity to their alma mater as their American counterparts, many schools are starting to leverage the power of the alumni network.

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Post Approval and Mobile vs. Desktop Use at Swiss Universities

This Thursday we asked communicators from universities in Switzerland (and Liechtenstein) two questions:

1. Does your team have an approval workflow for social media posts?

2. Do you post from your Phone? What client do you use for Twitter/Facebook?

Read the Storify below to see how they answered. Continue Reading →


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CASE SMC 14: A Recap

“Who thought that after five years, social media is still as important”. This is how Keith Hannon, Associate Director for Social Media at Cornell University opened this year’s CASE conference on Social Media and Community. The first CASE SMC conference was held in 2010 in Philadelphia. Five years later, the conference attracts university communicators and marketers from all over the United States, and as far as Lebanon, Saudi Arabia, and of course, Switzerland!

CASESMC14MatthiasGeering

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A Video Recap from #casesmc

The CASE conference “Social Media and Community: The Case for Implementation” has attracted higher education marketers and communicators from all over the United States, and even some from Saudi Arabia, Lebanon, and of course Switzerland.

Thanks to Matthias Geering, Head Communications & Marketing University of Basel, we were able to create a video with interviews from panelists and key takeaways from participants.

 


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Join us at the Social Media and Community Conference for Higher Ed!

CASE conferenceWe will attend next week’s CASE conference Social Media and Community, and will make sure that you get the most out of it, even from far away. The conference is tailored for higher education communicators and marketers, and we will share our takeaways throughout: Continue Reading →


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Bilingual communications

multilingualism

Creating content in several languages is pretty much business as usual for most Swiss universities. After all, Switzerland has four official languages and most Swiss universities have to deal with at least two of those in addition to English.

For a small country like Switzerland, multilingual communication is essential to reach students in Switzerland and even more so to reach those living abroad. In fact, the priority to showcase education to an international audience is such that Switzerland has a gateway presenting all universities for the international market called “Studying in Switzerland” that is in available only in English. Continue Reading →