We hosted our first Twitter chat this morning and asked three questions. Check out the Storify below and please let us know in the comments what questions you’d like to discuss in our next chat on April 3, 2014. Continue Reading →
Get your Twitter accounts ready for next week’s first ever Digital Campus twitter chat.
We will be addressing three questions and hope that you attend and share your thoughts and comments using the hashtag #swissedlive. Continue Reading →
We all know that visuals do very well on social media. But what else gets you likes and even engagement? Check out the infographic below for some tips and let us know what works for you!
You can probably divide your faculty into two groups: Those who believe in the potential of social media, and those who consider it more of a waste of their time. Do you have one or more social media believers in your faculty? Congrats if you do, since we think they can offer you some highly valuable perks.
We have identified those Swiss faculty members who use social media and included it in our quarterly research about the official social media presence of Swiss universities. Program members can find a chart with that data in their official reports due to be published this week. Read on to find the top professors on Twitter in Switzerland, but also how to utilize these social media advocates in your faculty. Continue Reading →
We strive to equip you with the best tools out there to successfully market your university, and have therefore compiled a list of useful websites for you. They offer valuable resources around higher education marketing, with best practices, tips, interviews, and much more.
Do you have another great resources you’d like to share? Let us know in the comments.
Higher Ed Live
A network of live weekly videos about higher education, this website brings you interviews with professionals from universities, which are recorded for viewing afterwards and come with a neat little summary.
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In August 2013, LinkedIn’s Higher Ed Team launched University Pages, which is the first higher ed specific product that a large social media platform has launched to date.
A master move by LinkedIn to start cultivating a new generation of users, university pages are built with students in mind. University pages provide prospect students information about a university’s alumni, what kind of jobs they have, industries they work in, and where they live. In addition, universities can add information about cost, gender ratio, and more! This kind of information can have a significant influence on a student’s decision of what school to attend. Continue Reading →
Getting to know the particular context of our participants is crucial to understanding their needs and challenges. Our program meetings are excellent occasions to meet and exchange ideas but it simply does not replace sitting down for a long discussion with all relevant stakeholders. Our visits took us from Luzern to Basel, then to Lugano, Zurich, Bern, Chur, Lausanne, and even Liechtenstein!
After visiting so many institutions and learning about questions and challenges that kept coming up during our visits, I thought it would be worth sharing some of them.
An important part of our program is exchanging ideas and learning from one another. Thanks to the generous hospitality of HSLU and XING, we met again to close the first year of the Digital Campus program. Continue Reading →