Traditionally, segmenting audiences is a way to understand current behavior to predict future actions. Today, marketers are digging deeper than ever into the personas created through basic demographic differences. That’s why “mindset segmentation” has become a useful process.
In a 2016 Marketing Industry report published by Social Media Examiner, it is stated that “74% of social media marketers use visuals for their content, ahead of blogs (68%)”. While the efficiency of visual content is strongly supported, phasing out blogs or written content as a whole is risky as it does serve its own purpose when used adequately.
In this article, we provide the insight to help you pick the format that will best fit the situation, keeping in mind that finding your own point of balance is key to successful content marketing.
Social Media Takeover: the term has been around for several years now, and proven its worth more than once. Put simply, you empower your most loyal followers by giving them “publishing” rights for a limited time on selected social platforms.
Universities are great fits for the takeover strategy, especially when a true sense of community is nurtured with students. Some may wonder, “Is it any different from having students manage the university’s account?” Not entirely, but takeovers allow these influencers to reflect their own identities in an authentic way through your platforms.
Research carried out by Tudor Collegiate Strategies, mentions that even though 90% of students say their parents have a significant role in choosing their top university, some parents are frustrated by student recruitment that disregarded them as a target audience.
Inspired by Higher Education Marketing’s piece “Targeting Parents for International Student Recruitment”, we’ve created five tips to help Swiss universities better engage with parents before, during and after students come to study.
This last article from our “Best Time to Post in 2017” series will be tackling Instagram. Once again, the findings were compared with the digital marketing performance of 30 Swiss universities’ accounts over the last 6 months. Here is what we found out.
Continuing on our series, we are now looking at the optimal posting time and days on Twitter. We also wished to provide recommendations to get the best out of a platform that still has to gain popularity in Switzerland. The findings were aligned with the digital marketing performance of 30 Swiss universities and their sub-accounts (38 Twitter accounts in total) over the last 6 months. Here is what we found out. Continue Reading →
Each year at the University of Lausanne, the Career Center partners with the Student Association (FAE) for a research project looking at new students.
From November to December of 2015, 1,162 new students responded to the study. For the Digital Campus, we were most interested in the students’ use of social media, email and tools. The following infographic provides insight worth highlighting:
In a recent Hootsuite webinar, we received insights from digital marketing experts on trends shaping the use of social media in the coming year. There is no debating that the use of such platforms in higher education does differ from their use in a commercial context. However, we strongly believe in the importance to keep these trends on your radar as they are bound to shape your audience’s expectations as well as the general way they use social media.
The last day of our study tour led us to a white alligator, the probably cheapest science lab of the world and one of the most prestigious universities in the Western hemisphere. I want to share with you my five main take-aways from our “grand finale”. Continue Reading →